MAX MFA astigmatic presbyopes

In a world supported by technology at every corner, our lifestyles demand more from our eyes and vision. Since 2019, adults spend over 30% more time engaging with digital devices, averaging 13.5 hours of screen time a day.5 This notable increase is likely, in part, due to a shift to remote and hybrid working, which often is associated with more video teleconferencing, but many turn to using smartphones or tablets to complete day-to-day tasks or entertainment outside of a working day. A 2023 survey found that an average US household has 21 digital devices and 13 different types of devices.6 Symptoms of ocular and visual discomfort due to our digital environments are well documented, arising from altered blink patterns,7 tear film changes,8 and accommodative and convergence demands.9

End-of-day comfort and vision play key roles in overall contact lens satisfaction.10 Contact lens wearers can experience fluctuating vision throughout the day, and many patients have difficulties with the visual requirements of driving at night.11

For presbyopes, navigating the inevitable gradual decline in accommodation, coupled with the intense demands of the day brings a further visual challenge. The aging eye is also more likely to exhibit reduced tear film stability1 and increased intraocular light scattering,2,3 in addition to increased refractive astigmatism.4,12

Contact lens technologies to support success in the presbyopic patient

Amongst contact lens wearers aged over 40, 90% expect to continue to wear contact lenses.13 Despite this, almost half of patients aged over 45 drop out of contact lens wear.13 However, with 46% of presbyopic contact lens wearers fitted with a non-presbyopic fit,14 a large proportion of presbyopic contact lens wearers experience a high level of compromise, requiring the use of reading glasses over their contact lenses.14

Most spherical multifocal contact lens fitting guides recommend fitting patients with 0.75D of astigmatism or less. However, eye care professionals are likely to encounter many presbyopes with more than 0.75D of astigmatism. Data shows that prevalence of refractive astigmatism of 0.50D to 1.75D increases with age (Figure 1).4 Further, while with-the-rule (WTR) astigmatism is more prevalent in younger age, there is a gradual shift to against-the-rule (ATR) astigmatism amongst presbyopes.12

 

Figure 1: Prevalence of refractive astigmatism across age groups.4

Figure 1: Prevalence of refractive astigmatism across age groups.4

Johnson & Johnson brings innovation to market to better serve presbyopic astigmatic patients 

Up until now, daily disposable toric contact lens wearers have had to compromise as they become presbyopic.

Now, from the family of ACUVUE® OASYS MAX 1-Day comes ACUVUE® OASYS MAX 1-Day MULTIFOCAL for ASTIGMATISM, which combines innovative technologies from the ACUVUE® multifocal and toric lens designs with the performance of MAX for your presbyopic astigmatic patients.*15

This lens features an innovative 1.00D cylinder lens designed to simplify lens selection while delivering consistent results for patients with 1.00D to 1.75D cylinder to provide coverage for over 70% of presbyopic astigmatic eyes with ≥1.00D cylinder.16,17

In a clinical study, average visual acuity with ACUVUE® OASYS MAX 1-Day MULTIFOCAL for ASTIGMATISM was better than 20/20 at distance and intermediate and better than 20/25+ at near for subjects with 1.00 to 1.75D cylinder. ‡17 Further, there was no clinically significant difference between patients who had 1.75D cylinder and those who had 1.00-1.50D cylinder for visual acuity, subjective comfort, subjective vision or subjective handling scores.^17 Wearers of ACUVUE® OASYS MAX 1-Day MULTIFOCAL for ASTIGMATISM confidently report clear vision reading a cell phone and using a computer.§17

Find out more about the FIRST and ONLY daily disposable multifocal toric contact lens18

Authors: Meredith Bishop OD MS FAAO, Senior Manager Global Professional Education and Development at Johnson & Johnson Vision Care, Inc. David Ruston BSc FCOptom DipCLP FAAO, Director Global Professional Education and Development at Johnson & Johnson Medical Ltd.

This Post is sponsored by Johnson & Johnson.

*Versus Dailies Total1®

In a clinical study of 163 subjects including 34 subjects with 1.75 D cyl in at least one eye. Average descriptive values.

^In a clinical study of 164 subjects including 34 subjects with 1.75 D cyl in at least one eye. Average descriptive values. No clinically significant difference (visual acuity:≤2.5 letters, comfort and handling:≤5 points on validated questionnaire).

  • T3B descriptive summaries: n=171

References

  1. Mostafa YMSE, Saif MYS, Saeed MA, et al. The Effect of Age and Gender on Tear Film Breakup Time. Egyptian Journal of Medical Research 2021;2(2):137–48.
  2. van den Berg TJ. Analysis of intraocular straylight, especially in relation to age. Optom Vis Sci 1995;72(2):52–9.
  3. van den Berg TJTP, Van Rijn LJR, Michael R, et al. Straylight Effects with Aging and Lens Extraction. American Journal of Ophthalmology 2007;144(3):358-363.e1.
  4. Sanfilippo PG, Yazar S, Kearns L, et al. Distribution of astigmatism as a function of age in an Australian population. Acta Ophthalmol 2015;93(5):e377–85.
  5. Eyesafe. COVID-19: Screen Time spikes to over 13 hours per day according to Eyesafe Nielsen estimates. Eyesafe March 2020.
  6. Deloitte. Balancing act: Seeking just the right amount of digital for a happy, healthy connected life. Deloitte Insights. https://www2.deloitte.com/us/en/insights/industry/telecommunications/connectivity-mobile-trends-survey/2023/connectivity-mobile-trends-survey-full-report.html. Accessed December 13, 2024.
  7. Portello JK, Rosenfield M, Chu CA. Blink rate, incomplete blinks and computer vision syndrome. Optom Vis Sci 2013;90(5):482–7.
  8. Wolffsohn JS, Lingham G, Downie LE, et al. TFOS Lifestyle: Impact of the digital environment on the ocular surface. Ocul Surf 2023;28:213–52.
  9. Watten RG, Lie I, Birketvedt O. The influence of long-term visual near-work on accommodation and vergence: a field study. Journal of human ergology 1994;23(1):27–39.
  10. Diec J, Naduvilath T, Tilia D. Subjective Ratings and Satisfaction in Contact Lens Wear. Optom Vis Sci 2018;95(3):256–63.
  11. Nicole Gruber, Urs P. Mosimann, René M. Müri & Tobias Nef (2013) Vision and Night Driving Abilities of Elderly Drivers, Traffic Injury Prevention, 14:5, 477-485, DOI: 10.1080/15389588.2012.727510.
  12. Read SA, Vincent SJ, Collins MJ. The visual and functional impacts of astigmatism and its clinical management. Ophthalmic Physiol Opt 2014;34(3):267–94.
  13. JJV Data on File 2022. A survey conducted with a total n=7356 and CL wearers n=1213 representative U.S. and U.K. consumers, ages 15-64.
  14. Morgan PB, Efron N, Papas E, et al. BCLA CLEAR Presbyopia: Management with contact lenses and spectacles. Contact Lens and Anterior Eye 2024;47(4):102158.
  15. JJV Data on File 2022. Comparative Subjective Claims for ACUVUE® OASYS MAX 1-Day lens vs Dailies Total1® and Additional Stand-Alone Claims.
    16. JJV Data on File 2024. SKU Coverage Claims for ACUVUE® OASYS MAX 1-Day and ACUVUE® OASYS MAX 1-Day MULTIFOCAL Brand Contact Lenses.
    17. JJV Data on File 2024. Subjective Standalone Claims for ACUVUE® OASYS MAX 1-Day MULTIFOCAL Contact Lenses for ASTIGMATISM.
    18. JJV Data on File 2024, First and Only Daily Disposable Multifocal Toric Contact Lens in US.

 

Important Safety Information: ACUVUE® Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc. by calling 1-800-267-5098, or by visiting www.jnjvisionpro.com/en-ca/.

The third-party trademarks used herein are the intellectual property of their respective owners.
© Johnson & Johnson and its affiliates 2025  2025PP15604

 


Share:
Rate:

0 / 5. 0

From Dr. Google to Your Exam Lane - What Online Search Trends Reveal About Today’s Contact Lens Patients

by Dr. Harbir Sian, OD 

In an era when patients ask Dr. Google before they call their optometrist, the way people seek vision care information is changing fast.

The Contact Lens Institute’s 2025 Digital Discovery report dives into thousands of real-world searches from across North America including Google queries, TikTok reels, voice-assistant prompts, and AI-generated answers to uncover what contact-lens wearers (and would-be wearers) really want to know.

The results offer valuable lessons for eye-care professionals: how to anticipate patient questions, fill the information gaps that online sources leave behind, and strengthen in-office trust in an AI-powered world.

Price First, Value Second

The study found that 65% of all contact-lens-related Google searches focus on buying—price comparisons, retailers, rebates, and “cheap contact lenses.” That means many patients come to their exam with a pre-set idea of what lenses should cost based on what they’ve seen online.

Clinics can turn that to their advantage. Discuss rebates, insurance coverage, direct shipping, easy exchanges, and personalized service early in the visit and not as an afterthought at checkout. Showing the full value proposition helps move the conversation from “How cheap can I get them?” to “Why should I get them from you?”

Automated reorder reminders and in-office or online purchasing portals also keep patients from drifting toward online retailers when it’s time to restock.

A Removal Problem, Not an Insertion One

One of the most surprising findings: searches for how to remove contact lenses outnumber how to insert by more than 2-to-1. It’s a reminder that removal anxiety, not insertion, could be driving frustration and dropout among new wearers.

Make removal part of every fitting conversation. Printed guides, short explainer videos, and structured follow-ups can dramatically reduce anxiety. Even better, send patients your own trusted video link so they don’t have to scroll through questionable TikToks for help.

Shifting the “Either-Or” Mindset

Search behavior also shows a major misconception: only 6% of comparative searches used the word “and” (as in contacts and glasses), while 94% used “or.” Many consumers still believe they have to choose one or the other.

 That’s a missed opportunity. Ask every patient about “life moments” that could benefit from both: vacations, sports, weddings, or even long workdays. Offering in-office trial experiences, where the optometrist inserts and removes the lenses, can help hesitant patients imagine contact lenses as part of their everyday routine, not a replacement for spectacles.

Voice Search and AI: The New Front Door

Up to 20% of all contact-lens searches now happen through voice assistants such as Siri, Alexa, or Google Assistant. Phrases like “eye doctor near me” dominate.

For clinics, that means visibility depends on digital housekeeping: complete your Google Business profile, use location-specific keywords, and include “eye doctor” or “optometrist” on your site pages.

Google’s new AI-driven summaries (via Gemini) often answer a query without users ever scrolling down. Practices that publish credible local content, blogs, service pages, and videos, are more likely to be cited or surfaced by these AI summaries. In other words, digital authority begins with your own website.

Countering Misinformation—Gently

Patients trust AI assistants, but that trust is misplaced more often than not. When the Contact Lens Institute asked major AI platforms where consumers should go for lens information, results ranged from the American Optometric Association to, surprisingly… Forbes.com.

Rather than dismissing what patients read online, invite the discussion:

“That’s interesting—where did you find that information?”

This simple question opens the door to clarify misconceptions and reinforces your role as the most reliable source for personalized guidance.

Meeting Patients Where They Search

The CLI Digital Discovery report offers a clear takeaway: the online behavior of today’s patients can help shape better real-world care. When optometrists view digital channels as extensions of their exam lanes, they can anticipate concerns before they’re voiced, provide trustworthy education, and make every interaction, online or in-office, count.

By embracing proactive education, promoting dual wear, and optimizing for digital discoverability, eye-care professionals can ensure that Dr. Google leads patients right back to where they belong, in your exam chair.

 

Dr. Harbir Sian, OD

Dr. Harbir Sian, OD, is an optometrist, entrepreneur, and award-winning advocate. Co-owner of multiple clinics in British Columbia, he specializes in myopia management and dry eye care. A TEDx speaker and host of Canada’s most downloaded optometry podcast, he is a trusted Key Opinion Leader and sought-after educator.


Share:
Rate:

0 / 5. 0

Data Portability for Optometric Systems
Part 1.
by Maryam Moharib, BOptom, BHSc, CSPO, CAPM

In today’s optometry practices, the electronic medical record (EMR) is much more than a digital filing cabinet. It is the hub for clinical decision-making, patient history, diagnostic imaging, prescriptions, and even practice management functions such as scheduling, billing, and recalls. However, with the rapid advancement of clinical technology, the EMR system that an optometrist once started with may no longer meet their needs.

Whether driven by the desire for better integration with diagnostic devices, frustration with outdated interfaces, or the need for cloud-based access, many clinics eventually consider switching systems.

Yet the decision to move from one EMR to another is not always straightforward. One of the biggest hurdles is data portability—the ability to securely and effectively transfer patient information, records, and related data from one system into another. Understanding the challenges and responsibilities around data portability is essential for any optometrist planning such a transition.

Why Data Portability Matters

The value of an EMR lies in its data. Beyond basic demographics and clinical notes, optometry practices rely on structured information such as refraction histories, contact lens parameters, intraocular pressure readings, and optical coherence tomography (OCT) images. If this information cannot be migrated intact, a clinic risks losing critical historical data that guides patient care.

From a patient safety standpoint, incomplete or inaccurate migration could result in treatment errors, duplicate testing, or severe gaps in continuity of care. From a business standpoint, a failed migration can be costly, causing downtime, inefficiency, frustration, and patient dissatisfaction. Data portability, then, is not just a technical concern but a clinical and legal responsibility.

Legal and Regulatory Considerations

Legal and Regulatory RequirementsOptometrists must take into account Canadian legislation and provincial requirements when it comes to data portability. Each province has laws that govern personal health information (PHI). These laws require that PHI remain confidential, accurate, and secure—even when transferring data between EMR systems.

In addition to PHI data encryption, provinces such as Ontario and Manitoba require certified EMR vendors to include functionality for data migration, ensuring that records can be easily exported in usable formats. These measures are designed to reduce vendor “lock-in” and encourage interoperability.

One of the most common data structures that hinder interoperability is the use of proprietary fields. Proprietary fields are custom data structures unique to a specific EMR system. They define how information is labeled, stored, or formatted, often in ways that don’t follow common standards. Because these fields are not universally recognized, other EMRs may be unable to interpret or import the data correctly during migration. This can lead to incomplete or inaccurate transfers, especially for complex information such as prescriptions or contact lens parameters. Ensuring that proprietary fields are properly mapped or converted into standardized formats is essential to preserve data accuracy when switching systems.

For example: One EMR might store contact lens prescriptions in a single combined field like “OD: -3.25 BC 8.6 DIA 14.0,” while another EMR stores each value—sphere, base curve, and diameter—in separate standardized fields. Because the data is structured differently, the new system may not recognize or correctly import the information unless it’s carefully mapped or reformatted.

Risks and Challenges

Switching EMRs comes with a unique set of risks that extend beyond simple data transfer. Common pitfalls include:

  • Vendor lock-in and resistance: Some vendors make interoperability and exporting data difficult through unusable or proprietary formats, additional charges, delays, or restrictive policies.
  • Data loss and corruption: Images or attachments might not map correctly, fields may get misaligned, metadata (like dates or authorship) may be lost or altered.
  • Cost overruns and schedule delays: Hidden conversion challenges can quickly exceed expected timelines and budgets.
  • Interoperability shortcomings: Even after migration, if the new system doesn’t integrate well with external labs, imaging devices, or pharmacies, the practice may still face data-sharing issues.

Each of these challenges emphasizes why data portability is not just an IT issue—it is also a clinical and operational issue.

The Takeaway

Data portability affects every part of continuity of patient care, practice efficiency, and legal compliance. Understanding the foundational issues—such as proprietary data structures, provincial PHI laws, and interoperability standards—is the first step in avoiding serious disruptions.

Switching EMRs is more than a technology upgrade—it’s a transformation of how a clinic manages patient information. By approaching migration with deliberate planning, vendor collaboration, and thorough validation, optometrists can protect the integrity of their data while gaining the advantages of modernized technological data systems.

A successful EMR migration ensures that the records that have been built over years remain intact, accessible, and clinically meaningful. With the right preparation, the migration can enhance—not interrupt—a practice’s ability to deliver excellent patient care.

In Part 2, the next article will explore the practical side of EMR migration: how to prepare the data, coordinate between vendors, and protect the clinic from data loss or workflow breakdowns during the transition.

Maryam Moharib

Maryam Moharib, BOptom, BHSc, CSPO, CAPM

Maryam holds degrees in Health Sciences from the University of Ottawa and in Optometry from Anglia Ruskin University in Cambridge, England. She has dedicated many years to working alongside ophthalmologists in refractive surgical clinics, where she gained significant experience in clinical training and in EMR implementation for various software platforms.

Maryam has also worked as a certified product owner with an EMR software company where she played a key role in effectively bridging the gap between clinical needs and technology. Additionally, her certification in project management from the Project Management Institute has equipped her with the skills to lead implementation and transformative clinic projects successfully.


Share:
Rate:

0 / 5. 0

Giving Tuesday Roxanne Arnal

Giving Tuesday, falling on December 2nd this year, is a great reminder as we head into the holiday season to look at what causes could benefit from your charitable donations. But let’s face it, who has time to research and make these decisions in a tax efficient way before year end?

Charitable Foundations and Donor-Advised Funds: A Smarter Way to Give

When Canadians think about giving back, they often picture writing a cheque or donating online. But for those who want to make a lasting impact, charitable foundations offer a more strategic approach.

What is a Charitable Foundation?

A charitable foundation is a registered organization that manages donations and distributes funds to qualified Canadian charities who issue tax receipts for the Donation Tax Credit with your annual CRA filings.

Setting up a Private Foundation

Private Foundations are typically funded by a single family or corporation. Though rewarding, they come with significant legal and reporting responsibilities.

Accessing a Public Foundation

Public Foundations pool resources from many donors to ease the compliance responsibilities of private foundations thereby enhancing their accessibility to all of us. The foundation retains the administrative requirements permitting you to access all the benefits of Charitable Foundations through a Donor-Advised Fund (DAF).

What is a Donor-Advised Fund?

A DAF is a giving account established within a public foundation. As most public foundations are run through private wealth firms, the most common contributions are publicly traded securities. When you create and fund your DAF, you will be issued an immediate tax receipt while spreading out the time frame you have to make your charitable grants. In the meantime, the investments continue to grow tax-free.

Why Consider a DAF?

  • Simplicity & Efficiency: A DAF consolidates your giving into one account, eliminating the need for multiple receipts or complex filings.
  • Tax Advantages: You receive a tax deduction when you contribute, and you can carry it forward for up to five tax years. Donating appreciated securities can also eliminate capital gains tax, making your gift far more impactful than donating from your personal bank account.
  • Legacy & Family Engagement: A DAF permits you an opportunity to involve your family in philanthropy. Imagine sharing valuable life lessons and holding family gatherings with true meaning to discuss the direction and beneficiaries of your DAF.
  • Privacy: A DAF allows you an opportunity to keep your name private when granting funds, which can protect you from ongoing requests from your selected charities.

Final Thoughts

Charitable giving can be about more than generosity. It’s an opportunity to share the wealth you have created, benefit from real tax savings, and create a philanthropic legacy within your family or business. The use of a DAF permits access to a strategy that is often reserved for only the very wealthy, bringing accessibility to most of us, especially in the year we sell our practice and can really benefit from the tax savings.

Need Help Navigating Your DAF?

At C3 we have worked alongside the Value Partners Charitable Foundation for years and have first hand experience in guiding you through the intricacies of the process efficiently, allowing you to focus on what truly matters to you personally.

We’re here to help you make informed decisions that align with your financial goals. Reach out to us with any questions or to schedule a personalized conversation at roxanne@c3wealthadvisors.ca or 780-261-3098.

Roxanne Arnal is a Certified Financial Planner®, Chartered Life Underwriter®, Certified Health Insurance Specialist, former Optometrist, Professional Corporation President, and practice owner. She is dedicated to empowering individuals and their wealth by helping them make smart financial decisions that bring more joy to their lives.

This article is for information purposes only and is not a replacement for personalized financial planning. Errors and Omissions exempt.

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS). She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in 2012 to leave optometry and become a financial planning professional. She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.


Share:
Rate:

0 / 5. 0

NextGenOD podcast

In this lively Season 2 opener, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht dive into the ultimate debate: to residency or not? Drawing from their own journeys—Amrit’s VT residency at Berkeley and Alexa’s direct leap into private practice—they break down the pros, cons, and realities of optometry residencies. Perfect for students on the fence, this candid chat covers application strategies, mentorship alternatives, work-life balance, and advice to avoid burnout while building your career.

Episode Highlights:

  • Back from Hiatus: Amrit and Alexa kick off Season 2 with excitement, sharing laughs about talking to themselves and the joys of reconnecting via podcast.
  • Amrit’s Residency Journey: From anti-residency student to VT specialist at Berkeley—Amrit recounts her last-minute application gamble, the value of specialized training, and why one more year changed everything.
  • Alexa’s No-Residency Path: Alexa shares her decision to skip residency for private practice, emphasizing timing, financial pressures, and how she built expertise in specialty lenses through self-mentorship.
  • Pros and Cons Debate: The hosts weigh residency benefits (intense learning, mentorship, resume boost) against drawbacks (debt, delayed earnings), with Amrit pushing for it and Alexa highlighting alternatives.
  • US Opportunities for Canadians: Tips on applying to US programs—don’t limit yourself, cold-call schools, and leverage academic connections for interviews and visas.
  • Mentorship Beyond Residency: Practical advice on seeking guidance through conferences, webinars, reps, and workplace case-sharing to build skills in specialties like VT or dry eye.
  • Post-Grad Reality Check: Warnings against 7-day workweeks, the slow build of a patient base, and embracing patience: “The money will come—breathe and prioritize balance.”
  • Final Advice Gems: Amrit urges work-life sanity; Alexa stresses building your name through personality and persistence.

Listen now to uncover whether a residency is your next step, plus actionable tips to thrive in optometry—whether you’re a student debating applications or a new grad chasing specialties!

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

This episode sponsored by Optik Magazine – 100% proudly Canadian Owned.

Proudly Canadian Contest by Optik MagazineCheck out the “Proudly Canadian” contest for your chances to win an All Canadian One4ALL Ultimate gift card redeemable at major Canadian retailers, including Tim Hortons, Air Canada, Cineplex, Boston Pizza, Golf Town, Gap, and dozens more iconic Canadian brands!

Tell us why you are  “Proudly Canadian” to win one of the bonus prizes. Contest ends December 15.


Sign up to the NextGEN OD Newsletter to get episode notifications and other updates from NextGEN OD Canada.


Share:
Rate:

0 / 5. 0

Revenue RX podcasts

Every optical entrepreneur has a back story. A series of zigzags, bets, leaps of faith, and moments where you either step into the unknown… or step aside. In this special episode of Revenue RX, I’m pulling back the curtain and taking you behind the mic, into the unconventional journey that shaped the way I think about business, leadership, opportunity, and the optical retail world.

This isn’t a highlight reel. It’s a look at the real road that led me to buying two optical stores without being an optician or an optometrist, and why that unconventional path turned out to be my greatest asset.

A Life Built on Saying “Yes” to the Unknown

Before I ever stepped into the optical industry, I lived a dozen different “lives.” Real estate, Xerox sales, commercial leasing, pro hockey in Italy, modelling in Europe, building a national sport association, consulting for small businesses, running a pet food company, even jumping into the restaurant world in Japan. All of it shaped how I see opportunity and how I understand people.

The thread connecting every one of those chapters was simple:
Do the work. Stay curious. Don’t fear the unknown.
Those three things will take you further than any job title ever will.

Real Estate: The First Big Lesson

My first real wake-up call came in real estate. I learned quickly that there is no “secret” formula for success. Presence matters. Discipline matters. Understanding the emotional side of a customer’s decision matters. Those early days taught me how clients feel when making a purchase — a lesson that translates directly into how a patient chooses eyewear.

People don’t just buy a frame.
They buy how they feel wearing it.

Xerox: Premium Products, Premium Confidence

My detour into Xerox was intentional; I needed world-class sales training. They taught me how to present value, how to justify premium pricing, and most importantly, how to ask for the order. Those skills became foundational in the dispensary years later, where helping patients choose the right premium lens or designer frame is an emotional and financial decision.

And yes, the story of my hiring, where I finally said: “you have all the information you need, so either give me the job or cut me loose”, still makes me smile. Sometimes, in business and in life, you don’t get what you deserve… you get what you ask for.

Commercial Real Estate: Knowledge Is Power

Moving into commercial leasing revealed another truth: If you know something others don’t, you become indispensable.

Providing clarity, data, ROI, and detail build trust. That confidence carried straight into the optical business, where understanding margins, revenue streams, and patient psychology separates average dispensaries from profitable ones.

Triple Five & Negotiation: Timing Is Everything

Working for a major development company taught me the biggest negotiating lesson of my life:
The only variable in closing a deal is timing.

Influence? Yes.
Pressure? Maybe.
But timing always wins.

That applies perfectly in the dispensary. Sometimes the patient is ready today. Sometimes tomorrow. Your job isn’t to push. Your job is to guide.

Hockey, Italy & Taking Chances

Then came the curveball: pro hockey in Italy: player-coach, no Italian, a lot of creativity. The real takeaway?
When opportunity knocks, open the door, even if you have no idea what’s on the other side.

That mindset later helped me see the optical business through a fresh lens. I didn’t inherit old industry habits. I built my own approach.

Modelling, Europe & Self-Promotion

Commercial modelling taught me two lessons:

  1. Take the first step; it’s usually the hardest.
  2. Opportunities appear when you put yourself out there.

That same hustle helped me drive traffic, brand awareness, and growth when I owned my optical stores.

NIHA: Building Something from Nothing

Founding and scaling the National Inline Hockey Association became one of the biggest business adventures of my life. From securing sponsors like Rollerblade, Bauer, and CCM, to publishing a magazine, to running national championships, it was entrepreneurship in its rawest form.

If you can build a national sports association, you can build an optical business. Trust me.

Japan: Leadership Comes from the Bottom Up

Running marketing for 20 restaurant franchises in Japan revealed one of the most important leadership principles I still teach today:
Your staff are the most important asset in the business.
Your job is to empower them, not sit above them.

If you get this right in your optical practice, your revenue grows. If you get it wrong, everything suffers.

Returning to Canada & Choosing Entrepreneurship for Good

Back in Vancouver, working in resort real estate made one thing clear: Corporate life wasn’t my path.
Entrepreneurship was.

Consulting gave me an outside-in view of how businesses grow, and where they get stuck. Those insights became the blueprint I later used to guide my own optical stores.

Pet Food, Import/Export & the Final Leap

More adventures, more businesses, more marketing lessons. All of it brought me to one realization:
I had the toolkit to run a retail business, I just needed the right industry.

Then I found the optical opportunity.
Need-based product. Loyal customers. Multiple revenue streams.
A business where great service actually changes lives.

The rest is history.

Why I’m Telling You This Story

Because your story matters too.
Every skill you’ve learned, every job you’ve held, every challenge you’ve survived, it’s all transferable. Optical retail is a business built on connection, service, humanity, and confidence. The more life experience you bring to it, the stronger your practice becomes.

This episode isn’t just about my past.
It’s about reminding you of your own potential.

This episode is personal, reflective, and packed with lessons that shaped how I approach leadership and optical retail growth.
To hear the full story, with all the insight, humour, and hard-earned lessons, listen to the full Revenue RX episode now.

Joseph Mireault

Joseph Mireault

Joseph Mireault, Optical Entrepreneur, Business Coach, and Published Author.

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECPs in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

His insights are shared with optical business owners aspiring for greater success in his new book,  An Entrepreneur’s Eye Care Odyssey: The Path to Optical Retail Success.”  


Share:
Rate:

0 / 5. 0

Iris sponsored post image. Woman selecting a frame.

At IRIS, professionalism is a promise.
Every member of our team—whether optometrist, optician, or advisor—shares a deep commitment to quality and excellence. We believe that our patients’ trust is earned through the passion we bring to our work, along with honesty and respect.

This is why every visit to IRIS is guided by meticulous attention to detail, genuine listening, and a sincere desire to provide the experience of better vision. Professionalism also means recognizing that every pair of eyes is unique. We don’t simply sell eyewear—we support people.

Our approach is rooted in a thorough understanding of each client’s visual needs, lifestyle, and aesthetic expectations. Every recommendation is thoughtful, personalized, and supported by the expertise of passionate professionals.

Quality as a Signature

At IRIS, the quality of our care and service leaves nothing to chance. Our professionals practice according to the highest industry standards and provide rigorous follow-up at every stage of the visual journey.

From comprehensive eye exams to precise frame adjustments, every action is performed with care. We use advanced diagnostic instruments to ensure the early detection of visual and ocular conditions. Our mission is simple: to offer high-quality products and services in the field of eye care.

Every lens, every frame, and every treatment is selected based on strict criteria of performance, durability, and comfort. Because every patient’s eyes deserve the very best, IRIS partners with leading manufacturers and develops exclusive technologies that redefine vision standards in Canada.

Apogée Lenses: Precision Reinvented

A product of IRIS expertise and innovation, Apogée lenses represent the highest standard in customized vision.

They are designed using advanced technologies that enhance clarity, precision, and sharpness in all conditions. Each Apogée lens is tailored to the unique physiology, visual habits, and environment of every client.

Thanks to an ultra-precise manufacturing process, Apogée lenses deliver a smooth, natural visual experience. They reduce optical aberrations, improve contrast, and provide comfortable vision from morning to night.

It’s the perfect solution for those seeking vision without compromise. Apogée lenses are also backed by the IRIS unconditional guarantee—a testament to our complete confidence in their performance and durability. Choosing Apogée means choosing optimal optical quality and personalized comfort.

Personalized Service

At IRIS, every client is welcomed as a guest. Our service is built on human connection above all else. We take the time to learn about their story, their activities, and their specific visual needs.

Our teams don’t simply offer a product—they create an experience.
From booking an appointment to receiving their new glasses, every step is designed to make their visit to IRIS pleasant and reassuring.


Share:
Rate:

0 / 5. 0

From the family of ACUVUE® OASYS MAX 1-Day comes ACUVUE® OASYS MAX 1‑Day MULTIFOCAL for ASTIGMATISM.

Featuring four proprietary technologies in a single lens, it delivers clear vision at all distances and in all lighting conditions, plus all-day comfort and exceptional stability.2 Plus, it’s designed for patients with up to 1.75D cyl.

PUPIL OPTIMIZED Design tailors 100% of the optical designs to pupil size variation across age and refraction.*3

BLINK STABILIZED® Design features four stability zones with vertical and horizontal symmetry so they are more resistant to gravity and realign naturally with every blink to provide clear and stable vision.4

TearStable™ Technology optimizes PVP (a tear-like wetting agent) distribution throughout the lens and at the surface, reducing evaporation nearly two times more than other leading competitors and prolonging tear-film stability.^^5-7

OptiBlue™ Light Filter provides the highest level of blue-violet light filtering.†#5,7 The combination of OptiBlue™ Filter with TearStable™ Technology in the ACUVUE® MAX 1-Day Family allows the lens to reduce light scatter.##5,6

Fit 92.3% of your presbyopic patients’ eyes with the MAX MULTIFOCAL Family8 – even those with astigmatism!

Authors: Meredith Bishop OD MS FAAO, Senior Manager Global Professional Education and Development at Johnson & Johnson Vision Care, Inc. David Ruston BSc FCOptom DipCLP FAAO, Director Global Professional Education and Development at
Johnson & Johnson Medical Ltd.

This Post is sponsored by Johnson & Johnson.

* Compared to Competitor’s design, technology optimized for both the parameter of refractive error and ADD power.

†Filtering of HEV light by contact lenses has not been demonstrated to confer any health benefit to the user, including but not limited to retinal protection, protection from cataract progression, reduced eye strain, improved contrast, improved acuity, reduced glare, improved low light vision, or improved circadian rhythm/sleep cycle. The Eye Care Professional should be consulted for more information.
^^Versus Dailies Total1®, MyDay® and Ultra® One Day, also significantly lower versus ACUVUE® OASYS 1 Day.
#Versus publicly available information for standard daily use contact lenses as of December 2023.
##Versus ACUVUE® OASYS 1-Day.

References

  1. JJV Data on File 2024, First and Only Daily Disposable Multifocal Toric Contact Lens in US.
  2. JJV Data on File 2024. Subjective Standalone Claims for ACUVUE® OASYS MAX 1-Day MULTIFOCAL Contact Lenses for ASTIGMATISM.
  3. JJV Data on File 2022. ACUVUE® PUPIL OPTIMIZED DESIGN TECHNOLOGY: JJVC contact lenses, design features, and associated benefits.
  4. JJV Data on File 2024. ACUVUE® Brand Contact Lenses for ASTIGMATISM overall fitting success, orientation position, rotational stability and vision performance.
  5. JJV Data on File 2022. TearStable™ Technology Definition.
  6. JJV Data on File 2022. Effect on Tear Film and Evaluation of Visual Artifacts of ACUVUE® OASYS MAX 1-DAY Family with TearStable™ Technology.
  7. JJV Data on File 2022. Material Properties: 1-DAY ACUVUE® MOIST, 1-DAY ACUVUE® TruEye®, ACUVUE® OASYS 1-DAY with HydraLuxe® Technology and ACUVUE® OASYS MAX 1-Day with TearStable™ Technology Brand Contact Lenses and other daily disposable contact lens brands.
  8. JJV Data on File 2024. SKU Coverage Claims for ACUVUE® OASYS MAX 1-Day and ACUVUE® OASYS MAX 1-Day MULTIFOCAL Brand Contact Lenses.

Important Safety Information: ACUVUE® Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc. by calling 1-800-267-5098 or by visiting www.jnjvisionpro.com/en ca/.

The third-party trademarks used herein are the intellectual property of their respective owners.
© Johnson & Johnson and its affiliates 2025  2025PP15771

 


Share:
Rate:

0 / 5. 0

Jade Bodzasy The A+ Method for Connecting with Kids in Clinic- feature image child trying on glasses

When a child walks into your optometry clinic, they’re not just bringing their eyes, they’re bringing their emotions, too.

Whether it’s nervousness about the eye exam, confusion about blurry vision, or even fear of getting glasses, kids are often navigating more than they can express. That’s why the three ‘A’s of Self-Awareness—Assess, Acknowledge, Adjust— are so powerful in pediatric eye care.

By using these steps intentionally, we help young patients better understand their emotions and feel supported through a positive, trust-building experience.

  1. Assess – Helping the Child Notice What They’re Feeling

Kids might not walk in saying, “I’m anxious about this exam,” but their bodies and behavior will often speak for them, fidgeting, clinging to a parent, or becoming uncharacteristically quiet.

As professionals, we can guide a child to assess their emotional state by asking simple, supportive questions:

  • “How are you feeling about today’s visit?”
  • “Have you been to an eye doctor before?”
  • “Anything you’re curious or unsure about?”

This invites them to check in with themselves, even if they don’t have all the words. Visual aids like emotion faces or a feelings chart can make this even easier, especially for younger children.

Example: A child says, “I feel a little weird about the machine that puffs air.”
You’ve just opened a door to self-awareness—and trust.

 

  1. Acknowledge – Validating Their Emotions Without Dismissing Them

Once a child expresses how they feel, the next step is helping them acknowledge it as valid.

This doesn’t mean fixing it or brushing past it with “You’ll be fine” it means naming it, accepting it, and letting them know it’s okay.

Try responses like:

  • “A lot of kids feel unsure about that part; it can be a bit surprising.”
  • “It makes sense you feel nervous, new things can feel a little strange at first.”

When we acknowledge a child’s emotions, they feel understood instead of rushed. This helps them settle, feel safer, and become more receptive to what’s next.

Example: A child who’s hesitant to try on glasses says, “I don’t want to look weird.”
You respond, “That makes total sense. Sometimes changes take a bit to get used to, but you might be surprised how cool you look.”

 

  1. Adjust – Guiding a New Response with Confidence and Support

Now comes the moment to help the child adjust, not by forcing them to “get over it,” but by gently guiding them toward a new emotional response or mindset.

This could look like:

  • Giving them agency “Would you like to try this frame or this one first?”
  • Reframing the situation “These lenses will help everything feel easier at school.”
  • Practicing a calming strategy together before a test, like deep breath before the air puff.

Example: A child who’s still unsure about getting glasses is offered a mirror and frame options that match their favorite colour.
You say, “Let’s find a pair that feels just right for you. Something that shows off who you are.”

They feel seen. They feel empowered. That’s emotional intelligence in action.

 

Why It Matters in Eye Care

When we apply Assess, Acknowledge, and Adjust with our young patients, we’re not just making the appointment smoother, we’re building:

  • Confidence in unfamiliar situations
  • Positive associations with health care
  • A sense of agency in their choices
  • Emotional trust in us as professionals

And that trust doesn’t just make today easier. It impacts how they approach their health, their self-esteem, and even their learning for years to come.

Let’s use the ‘A’s of self-awareness to make every visit one where they feel not only cared for—but understood.

 

 

Jade Bodzasy

Jade Bodzasy

Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc., is a dedicated Coach and Consultant for Optometric Practices. Her extensive background includes over 20,000 hours of expertise focused on customer relations, work structure refinement, training method development, and fostering improved work culture within Optometric practices.

Certified in Rational Emotive Behavior Techniques (REBT), Jade possesses a unique skillset that empowers individuals to gain profound insights into the origins of their behaviors, as well as those of others. Leveraging her certification, she equips optometry practices with invaluable resources and expert guidance to establish and sustain a positive, healthful, and productive work environment.


Share:
Rate:

0 / 5. 0

Revenue RX podcasts

Fear gets a bad rap. We treat it like something to avoid, something to push down, something that “strong leaders” shouldn’t feel. But here’s the truth I explore in this episode of Revenue RX: fear is everywhere. It’s wired into us. And whether we admit it or not, fear plays a massive role in how we run our optical businesses, how we treat our teams, and how we show up with customers.

Fear used to exist to keep us alive. Sabre-toothed tigers, cliffs, danger. Today those threats look a little different: bills, slow months, online reviews, competition, staff turnover, disappointing others, failing publicly. The brain doesn’t care what the threat is, it reacts the same way.

And after years of conditioning from news, ads, society, and our own lived experiences, fear starts to feel… normal. Familiar. Comfortable, even. Which is why it sneaks quietly into our business decisions when we’re not paying attention.

In this episode, I dig into how fear shows up in the workplace:
the way customers react, the way teams hesitate, and the way owners slip into playing defense instead of offense. When you let it take over, fear shuts down risk-taking, kills creativity, and keeps you from stepping into the leadership your business actually needs from you.

But here’s the twist: fear isn’t all bad. In healthy doses, fear sharpens you, wakes you up, makes you prepare better, and pushes you to grow. Courage doesn’t exist without fear. And in small business ownership, especially optical retail, courage is the difference between staying stuck and breaking through.

I share personal stories from my early days in business about how fear followed me to work every morning… and how I learned to blunt it with one thing: a plan. When you turn fear into action, even small action, the grip loosens.

We also explore the emotional spillover:
how fear in your personal life rides shotgun into your store unless you learn to recognize it. Fear of money issues. Fear of self-worth. Fear of disappointing others. If you don’t catch it early, fear becomes the hidden author of your decisions. You think you’re “being cautious,” but really you’re being controlled.

The good news? Fear can be flipped.
It can become a signal instead of a stop sign. It can make you more empathetic with customers, more patient with your staff, more human as a leader. And when you choose courage instead of paralysis, you give your whole team permission to do the same.

Before we wrap, I also share how fear gets disguised as ambition — how the drive to “achieve” is often rooted in the terror of not being enough, or of failing publicly. And how one simple mindset shift (“I learned what not to do again”) can turn failure from something shameful into something productive.

Then we get into something practical: a handful of low-risk, revenue-boosting ideas optical owners can use right away to get out of fear-mode and back into growth-mode. Small steps, small wins: the antidote to fear.

This episode is for every owner who has ever felt stuck, overwhelmed, or secretly worried about the future. Fear is part of the journey, but it doesn’t have to be the driver of your business. You can feel it without obeying it. You can acknowledge it without shrinking from it. And you can absolutely build a thriving store even when uncertainty is in the air.

🎧 Listen to the full episode for the full breakdown, real examples, and simple tools to shift fear into something that fuels your momentum instead of stopping it.

Joseph Mireault

Joseph Mireault

Joseph Mireault, Optical Entrepreneur, Business Coach, and Published Author.

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECPs in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

His insights are shared with optical business owners aspiring for greater success in his new book,  An Entrepreneur’s Eye Care Odyssey: The Path to Optical Retail Success.”  


Share:
Rate:

0 / 5. 0