“Sales ' representatives or Territory Managers can be an essential part of a well-run optometric practice. Investing ...
Independent SightLines
Cultivating Supplier Partnerships
Contact Lens Pricing Strategies for Today’s Consumer
Today’s contact lens consumer is bombarded with online offers to purchase contact lenses directly. Dr. Trevor Miranda ...
Onboard the Leadership Bus
If you are a practice owner, you are a leader. It is important to embrace the role, learn to excel as a leader and ...
How to Combat Avoidance Coping
Multi-tasking stressed practice owners should not succumb to “avoidance coping”. Dr. Trevor Miranda offers up four key ...
The End of Time
Dr. Trevor Miranda, independent practice owner, reflects on the concept of "time", and the lessons he has learned over ...
Independence Through Interdependence
Dr. Trevor Miranda says that the term "independent practice" has been co-opted for all kinds of practices that are not ...
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