It is increasingly difficult to attract and retain associates in optometric practice. In this article, Dr. Trevor ...
Independent SightLines
Partnering with Associates: Retaining and Engaging Associate Optometrists
Time to Invest in New Technology?
Dr. Trevor Miranda lays out how to make a financial case for technology investments and a plan to implement innovative ...
Mind Blowing Advances in Eye Care
Dr. Miranda looks back on his career of 28 years, to observe that there have been a few quantum leaps in technology ...
Cultivating Supplier Partnerships
“Sales ' representatives or Territory Managers can be an essential part of a well-run optometric practice. Investing ...
Contact Lens Pricing Strategies for Today’s Consumer
Today’s contact lens consumer is bombarded with online offers to purchase contact lenses directly. Dr. Trevor Miranda ...
Onboard the Leadership Bus
If you are a practice owner, you are a leader. It is important to embrace the role, learn to excel as a leader and ...
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