Specsavers Canada has launched a national partnership with PC Optimum, allowing members to earn points on eligible ...
Business Series Launches with Free COPE Course on Social Media
OD Practice Strategy Series launches on June 24 with Dr. Alexa Hecht’s COPE-qualified course, "Social Media as Patient ...
Why Online Practice Visibility Matters More Than Ever
AI is not just changing how patients search. It is changing what shows up and what they actually see. Online Practice ...
📈 What Patients Are Really Asking Online About Contact Lenses—And Why It Matters for Your Practice
New insights from the Contact Lens Institute reveal key digital behaviours that can help eye care professionals improve ...
The Importance of Social Media
Social media by itself is not enough to drive growth but social platforms can help you connect with your patients, ...
Targeting – The Key to Marketing Spend Efficiency
The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is ...
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