Targeting – The Key to Marketing Spend Efficiency

The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is ...

 

New Virtual Try-On Solution To Accelerate Digital Transformation

Belgium- Australian connection enhances web-based Virtual Try On solution for Optical retailers. Online demonstration ...

 

5 Reasons You Need Google Reviews

An eye care practice or optical store is not much different than other local businesses when it comes to online ...

 

Is Virtual Dispensing a Possibility for Your Practice?

Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair ...

 

Contactless Intake, Payment, and Reputation Management for ECPs

With the economy reopening, one of the biggest questions for clinics and optical retailers looking to ramp up their ...

 

10 Online Trends to Watch for 2020

At the February 2020 Transitions Academy in Orlando FL, social media expert, Davitha Ghiassi, Executive VP Social & ...

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