Page 2 – Eye Care Business Canada

Specsavers Announce Rebrand of Loblaws Opticals

Practice, Products | Services | Industry News, Sponsored Posts

Specsavers Canada and Loblaw Companies Limited have announced a significant retail transition that will see 111 existing Theodore & Pringle optical locations rebranded as Specsavers.

The initiative will begin rolling out in September 2025 and take place within Loblaws, Real Canadian Superstore, and Zehrs grocery stores across Canada.

Strategic Transition Aims to Enhance Eye Care Access

The move reflects a strategic collaboration between the two companies, designed to maintain continuity of care for existing patients while introducing Specsavers’ clinical model and technology infrastructure. Each location will be equipped with Optical Coherence Tomography (OCT) to support early detection of sight-threatening conditions.

New Presence in Five Provinces and One Territory

In addition to reinforcing Specsavers’ presence in Ontario, British Columbia, Alberta, and Manitoba, the agreement extends the brand’s reach into New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, and Saskatchewan, as well as the Yukon.

The rebranded clinics will continue to offer comprehensive eye exams, prescription eyewear, contact lenses, and diagnostic services, delivered by optometrists and opticians.

Statements from Leadership

“This transition represents a pivotal moment for eye care accessibility in Canada,” said Bill Moir, Managing Director of Specsavers Canada. “By opening 111 new locations within trusted Loblaw locations, we’re fundamentally improving how Canadians access the eye care they deserve.”

Irene Doody, Head of Optical at Loblaw Companies Limited, added: “Specsavers’ reputation for accessible eye care aligns perfectly with our purpose — to help Canadians live life well. This partnership ensures a seamless experience for our optical customers.”

Theodore & Pringle Brand to Be Retired

The existing Theodore & Pringle brand will be phased out as locations are converted over the coming months. The transition is expected to be smooth for patients and customers, with no disruption in service.

View the full Specsavers press release.

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Episode 10: Building Your Optometry Brand with Dr. Diana Nguyen

Future Focus Podcast, NextGenOD

In this episode, hosts Drs. Amrit Bilkhu and Alexa Hecht meet with Dr. Diana Nguyen, a dynamic optometrist and rising star in dry eye and myopia control. From Ontario to Winnipeg to Vancouver, Dr. Nguyen shares her journey of building a loyal patient base, leveraging industry connections, and carving out a specialty niche as a young OD. Packed with practical tips and candid advice, this episode is a must-listen for students and new grads eager to thrive in private practice. Thanks to Théa Pharma for supporting this episode.

Episode Highlights:

Coast-to-Coast Connections: Dr. Nguyen’s shares her cross-Canada journey, from her McMaster and U Waterloo roots to embracing Vancouver’s outdoor adventures and dance scene.
From Crickets to Loyal Patients: Learn how Dr. Nguyen built her dry eye practice from scratch in Winnipeg by identifying specialty patients within primary care and fostering trust with colleagues.
Referral Game Strong: Discover strategies for growing a referral base – collaborate with in-clinic doctors, connect with local MDs, and use social media to attract patients and ODs alike.
Respecting the Referral: Dr. Nguyen’s approach to avoiding “patient stealing” by sending clear reports and directing patients back to their primary care OD for glasses and contacts.
Rep Relationships Done Right: Hear how meaningful connections with industry reps (like those from Thea) can boost your practice with product education, staff training, and grand opening support.
Choosing the Right Clinic: Tips for new grads—prioritize positive staff culture, avoid 10-15 minute exam slots, and seek clinics that support your specialty passions like dry eye or VT.
Time and Patience: Rome wasn’t built in a day! Dr. Nguyen emphasizes patience in building a patient base through word-of-mouth and consistent relationship-building.
Future of Optometry: A peek into AI’s role in tele-optometry and scribing, plus the growing demand for specialty care to differentiate your practice.

Listen now to uncover how to build your optometry brand, grow referrals, and find your fit in private practice, whether you’re a student dreaming big or a new grad hitting the ground running!

Special Guest:

Diana Nguyen, OD, practices full-scope optometry with a focus on dry eye management and myopia control in Vancouver, BC. A Waterloo graduate with clinical training across Canada, she’s a passionate educator, lecturing at conferences and mentoring students. Outside the clinic, Dr. Nguyen dances (hip-hop, jazz funk, and more) and embraces community service and outdoor adventures. Connect with Dr. Nguyen for questions or mentorship via Instagram at @eyedoc.diaries or email at dnguyen.optom@gmail.com.

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

This episode of Future Focus is proudly sponsored by Théa Pharma Canada.

Future Focus is proudly sponsored by Théa Pharma Canada – the Canadian affiliate of Laboratories Théa, the world leader in preservative-free eyecare. Théa creates innovative solutions for better outcomes: developing new approaches to treat eye diseases for which there are currently no treatments, enhancing existing ocular treatments by improving efficacy and surveillance, simplifying existing procedures, and improving safety by reducing side effects. Let’s open our eyes.

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Why Online Practice Visibility Matters More Than Ever

Digital Marketing, Marketing

AI is not just changing how patients search. It is changing what shows up and what they actually see. Visibility today is about shaping the digital signals that AI platforms rely on to guide patient decisions.

Ask most practice owners what visibility means

You will hear a range of answers: being on Google, showing up in search, posting on social media. But all of those channels have evolved and so has the way patients engage with them. Visibility is not only about being found; it is about being chosen. In a post-AI landscape, how your practice is seen matters just as much as where it appears.

AI changed the optics, literally

Until recently, most patients searched for care using familiar tools like Google Maps, “near me” searches, or Instagram location tags. But with the rise of large language models such as ChatGPT, Google’s AI Overviews, and Perplexity, a new shift has taken place. AI is now interpreting your entire online presence for the patient.

Patients can ask a question like:
“What is the best eye doctor near me who takes time with patients?”

Instead of offering a list of websites, AI now delivers a direct response based on patterns pulled from reviews, business listings, social posts, and web content.

If your practice has the right signals in place, it can become the answer. If those signals are missing, if your reviews are generic, your Google Business Profile is outdated, or your website lacks specific content on common conditions, your practice may not be shown at all.

Your practice is a data source, whether you know it or not

Here is what many practices have not yet realized: you do not need to opt in for AI tools to pull your data. These systems are already scanning and summarizing the public web, including:

Your Google Business Profile (Get Started)
Patient reviews
Instagram captions and hashtags
Website content and FAQs
Online articles or directories

AI platforms like OpenAI’s models and Google’s new Overviews are not just scanning one post or listing. They are gathering information from dozens or even hundreds of sources and using those signals to generate a synthesized, direct answer to the patient’s question.

Your practice is not judged by a single listing or blog post. It is being interpreted based on the totality of your digital presence across platforms, formats, and third-party mentions.

The story AI tells about your practice is not based on what you say. It is based on what the internet says about you. And in many cases, that story is incomplete or outdated.

Discoverability has a new layer

Traditional local search focused on:

Proximity / Location
Keyword relevance
Website performance

These factors still matter, but AI has added a new layer of context. It now considers:

Does your content answer patient-specific questions?
Do your reviews speak to real outcomes?
Are you mentioned or referenced outside of your own website?

AI does not simply collect information. It summarizes it. This means surface-level SEO and generic descriptions are no longer enough. Your online presence must be specific, consistent, and rich with meaningful signals.

Today’s platforms:

Scan 30, 50, even 100 sources at once
Pull patterns, phrasing, and consensus from across the web
Deliver a single answer, often without showing the user where that answer came from

Instead of a potential patient clicking on your website or blog, the AI is summarizing what it already knows about your practice—based on everything else it can find.

Visibility is an ecosystem, not a checklist

Many practices still approach visibility as a list of tasks:

But in today’s search landscape, visibility depends on how those pieces connect.

When your Google profile is active, your reviews are recent and detailed, and your content reflects your expertise, it creates a trust signal that platforms recognize.

This kind of visibility is not a one-time marketing effort. It is a living system that supports long-term discoverability.

What this means for your practice

Every practice can improve visibility using tools it already has access to. Patient reviews are one of the most powerful and underutilized visibility signals. Reviews that mention the doctor’s name, the condition treated, and the city are especially effective. For example:

“Dr. Morris in Whitby helped me manage my dry eye, and now I can get through the workday without discomfort.”

This kind of review is not just about reputation. It gives search engines and AI platforms the information they need to understand your relevance and local connection.

Practices that start investing in this type of clarity and specificity now will be in a stronger position as AI-driven discovery continues to evolve.

Being seen no longer depends on just having a website or a few good keywords. Visibility today is about shaping the signals that patients and platforms rely on to make decisions.

Louise Courville

Louise Courville is a visibility strategist and founder of EYE Reputation, an agency built to help eye care practices increase visibility across Google, social, and AI platforms.

She brings decades of experience in the optical industry and over eight years in digital marketing. Louise writes about how search, AI, and trust signals are reshaping the way patients find eye care online.

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I HAVE AN STD! But Not That Kind.

Buying-Selling A Practice, Finance|Wealth, Practice, Sponsored Posts

Before you alert public health—relax. The STD I have is a Short-Term Disability. Though, if we’re handing out awards for poor judgment and pain tolerance, I may qualify for a few more acronyms. Let me explain.

Over the May long weekend, I had a brilliant idea: refurbish the old dock at my cottage. Nothing like a little lakeside construction to celebrate spring, right?

Unfortunately, this idea had all the makings of a tragicomedy. I slipped—gracefully, I might add—into the lake. On the way down, I caught my ribcage on an exposed beam. The kind of “crack” that doesn’t come from a cold beer.

Fairly sure I fractured two or three ribs, but who’s counting when you’re crying into an ice pack? I haven’t gone to radiology. This isn’t my first rodeo—or rib rodeo, to be specific. The pain is… memorable. If I even think about sneezing, my entire body files a formal complaint. Laughing is dangerous. Coughing? I wouldn’t wish it on my worst enemy.

I’ve been self-medicating with a gentle blend of Tylenol, Advil, and optimism. My physician, a wise and legally cautious man, refused to prescribe anything stronger over the phone. Frankly, I don’t blame him. If I were him, I wouldn’t trust me with narcotics either.

To add insult to the injury, I also managed to catch a protruding screw on the way down and carve a charming little gash into my leg. Stitches? Probably needed. First aid? Let’s just say it was creative. The nearest hospital is an hour away, and so far, my bandage job has held. Duct tape was considered.

Here’s the thing: I do have short-term disability insurance. But because I can still type with my fingers—and because complaining publicly counts as therapy—I’m not making a claim.

But imagine if I were a practicing dentist or optometrist. You’ve got full days booked, patients lined up, procedures stacked, and suddenly, bam—you can’t even bend over without blacking out. Canceling a week of work could cost $15,000 to $20,000 in lost revenue. That’s an expensive tumble.

This is your friendly reminder: get disability insurance.
Accidents don’t discriminate. They don’t check your calendar. And they love to show up during long weekends.

More importantly: Ø Wear proper footwear. Ø Don’t rush the job. Ø Leave dock repair to professionals. So yes, I have an STD. Short-Term Dumbness. Stay safe out there. Stay insured. And for the love of your ribcage—respect the dock.

Are you seeking to understand the value of your practice?
Contact Jackie Joachim
Jackie has personally been involved in approximately 10,000 appraisals since joining ROI Corporation. She has had the privilege of appraising chiropractic, dental, optometry, and veterinary practices throughout Canada. Jackie understands how a practice works and the unique needs of healthcare professionals. Her personal goal for practitioners is to see them be strong business people who are able to take pride in their profession and reap the benefits of their hard work. Please contact her at Jackie.joachim@roicorp.com or call 1-844-764-2020.

Timothy A. Brown

Timothy A. Brown is the CEO and Broker of Record for ROI Corporation and has served the professions since 1979. His broad experience in clinical practice systems includes: appraisal, brokerage, leasing, and practice management. While Timothy’s domain expertise is largely from the dental world, as head of ROI Corporation, his experience has applicability across other health practice disciplines including Optometry and Opticianry.

Timothy is a Registered & Licensed Ontario Real Estate and Business Broker (Principal). He also voluntarily completed the Ethics and Business Practice course from the Real Estate Institute of Canada. He clearly understands dentists and has his finger firmly on the pulse of the dental practice marketplace in Canada.

He can be reached at timothy@roicorp.com or 416.520.7420.

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Revenue RX: Episode 17 – Start Finishing What You Start

Practice, Revenue RX

Hi, it’s Joe Mireault here—welcome to another episode of Revenue Rx: Optical Retail Wins. This one’s personal.

I want to talk about something that holds more business owners back than competition, budget, or the economy ever could. It’s that nagging gap between intention and execution. The ideas we get excited about—but never finish.

I call this the “Start-and-Stall” syndrome. And yes—I’ve had it too.

I used to think I was being careful, strategic even, by waiting to launch an idea until I got it just right. A new window display? I’d keep tweaking it. A loyalty program? I’d draft the plan… then sit on it. A new promotion idea? It stayed in my head.

What I didn’t realize is that this pursuit of “perfect” was actually paralyzing my progress. I was stuck starting—but rarely finishing.

From Perfect to Productive

Let me ask you this: how many ideas have you had that could’ve improved your business—if only you’d followed through?

For me, the turning point came when I realized that perfection is the enemy of profit. I had to learn to choose progress over polish, and get things out the door.

In this episode, I share some real stories about the projects I almost didn’t launch—and what finally pushed me to get them done. I’ll walk you through how shifting my mindset from “make it flawless” to “make it happen” helped me unlock growth, engagement, and yes—revenue.

Because the truth is, nobody pays for your potential. Customers don’t respond to unfinished ideas or invisible improvements. They engage with what’s real, what’s visible, and what’s working. That only happens when you finish what you start.

How I Got Unstuck

In this episode, I give you some of the practical systems and mental shifts that helped me stop procrastinating and start executing:

✅ The 80/20 rule – I began focusing on the 20% of efforts that actually drive 80% of results. Most of the time, I realized that my endless tweaks were in the 80% that didn’t move the needle.

✅ Block scheduling – I created dedicated time to complete initiatives, not just brainstorm. No emails. No distractions. Just me and the task.

✅ “Finish-to-start” thinking – Once I completed one project, the next one became easier. Momentum breeds momentum.

✅ Celebrate small wins – I made it a habit to pause and acknowledge what got done. That gave me the energy to tackle the next thing.

✅ Accountability – I told my team what I was working on. Suddenly, it wasn’t just a private plan—I had people waiting on me to deliver.

The Cost of Incompletion

Let’s be honest. Every project you don’t finish is a missed opportunity. An unfinished marketing plan doesn’t bring in leads. A half-executed customer appreciation idea doesn’t build loyalty.

Worse yet, those unfinished ideas start to weigh on you. They drain your focus, cloud your confidence, and slowly chip away at your momentum. I’ve seen so many optical retailers with brilliant ideas… that never leave the notebook.

So I’m here to remind you: execution is what separates ambition from success.

Start Small, But Start Finishing

Maybe your to-do list is 100 items long. Maybe you don’t even know where to begin. That’s okay. Don’t try to fix everything at once. Start with one thing. One promise to yourself: I’m going to finish this.

Don’t wait for the perfect time—it doesn’t exist. I used to think I needed more money, more time, more staff. What I really needed was less hesitation.

You don’t need to do it all. But if you start finishing what you start—even just one thing—you’ll feel the momentum. And that momentum is the foundation of a thriving optical business.

🎧 So here’s your prescription:

Hit play on Episode 17. Let’s talk about how to stop waiting and start doing. I promise it’s more than just a pep talk—it’s a practical push toward progress.

Because in business and in life, success doesn’t go to the smartest or the most creative—it goes to the ones who finish.

Joseph Mireault

Joseph Mireault, Optical Entrepreneur, Business Coach, and Published Author.

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECPs in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

His insights are shared with optical business owners aspiring for greater success in his new book, “An Entrepreneur’s Eye Care Odyssey: The Path to Optical Retail Success.”

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Financial Planning for Your First Home

Finance|Wealth, Planning, Practice, Sponsored Posts

Buying your first home is a significant milestone, but it can also be a daunting financial challenge. With rising real estate prices and additional costs like closing fees and taxes, saving for your first home requires careful planning and strategic use of available resources. Here are some key tips and strategies to help you navigate this journey.

Start with the End Game in Mind

One of the best approaches is to work backwards. Review the housing costs in your target location. Use your list of must haves and nice to haves to shop the real estate listings.

Once you’ve narrowed things down, take an average listing price of some of your preferred options. Also check out the related property tax for step 4.

Understand Down Payment Requirements

In Canada, the minimum down payment depends on the home’s purchase price ranging from a low of 5% for homes priced $500,000 or less, up to 20% for homes priced $1,000,000 or more.

Downpayments less than 20% will require you to purchase mortgage default insurance. The one time cost is calculated as a percentage of your loan to value ratio and ranges from 2.8% to 4.0%. This percentage is added onto the total amount borrowed and paid off over the life of the mortgage, so it is also subject to ongoing interest charges.

Calculate Your Future Mortgage Payment

Use your target values from steps 1 & 2 above and plug in your values into an online mortgage calculator The Mortgage Calculator | C3 Wealth Advisors Inc.. Select a fixed mortgage payment about 0.5% above your bank’s prime lending rate.

Start with a Solid Budget

Creating a budget is the foundation of your financial plan. Begin by evaluating your income, regular expenses, and how much you can reasonably save each month.

When working with the end goal in mind, take your monthly mortgage payment from step 3 and subtract out your current rent cost, add in a monthly proportion of your property tax and aim to start saving at least this much each month.

Remember, once you’re in your new home, you may have additional one time expenses for furniture, renovations and landscaping. It’s highly likely that your utilities will also be higher and there will be ongoing maintenance.

Tax Advantaged First Home Savings Accounts

First Home Savings Account (FHSA): Introduced in 2023, the FHSA allows you to contribute up to $8,000 annually, with a lifetime maximum of $40,000. Contributions are tax-deductible and withdrawals for eligible home purchases are tax-free.
Registered Retirement Savings Plan (RRSP) Home Buyers’ Plan (HBP): Like the FHSA, contributions to your RRSP are tax deductible. The HBP federal program allows you to withdraw up to $60,000 from your RRSP to use as a down payment on your first home, while maintaining it’s tax deferred status until your scheduled repayments come due.
Tax-Free Savings Account (TFSA): While not home-specific, the TFSA is a flexible option for saving and investing your down payment. Contributions are not tax-deductible, but withdrawals are tax-free. Contribution room is granted for each year since you turned 18.

Registered plans typically have several rules, so be sure to consult with your financial advisor to ensure that you qualify and understand the withdrawal restrictions.

Conclusion

Saving for your first home requires a combination of smart financial planning and strategic use of registered accounts. By following these tips and strategies, you can make the dream of homeownership a reality. Remember, consistency and patience are key—every dollar saved brings you one step closer to your goal.

Interested in personalized guidance to balance all your financial needs and wants? Reach out to Roxanne via email at roxanne@c3wealthadvisors.ca or call 780-261-3098 to book a conversation.

Roxanne Arnal is a Certified Financial Planner®, former Optometrist, Professional Corporation President, and practice owner. She is dedicated to empowering individuals and their wealth by helping them make smart financial decisions that bring more joy to their lives.

This article is for information purposes only and is not a replacement for personalized financial planning. Errors and Omissions exempt.

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS). She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in 2012 to leave optometry and become a financial planning professional. She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.

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Revenue RX – Episode 16: The Reluctant Entrepreneur.

Practice, Revenue RX

Most optometrists didn’t go to school to become entrepreneurs, yet the moment they open or inherit a clinic, they’re thrust into that exact role. In this eye-opening episode of Revenue RX: Optical Retail Wins, we explore the mental and operational shift required to transform from clinician to confident business leader.

Host Joe Mireault breaks down the entrepreneurial mindset with honesty, humility, and hard-earned wisdom. Drawing on personal experience and industry insight, he walks through the traits that define successful practice owners—resilience, decisiveness, and adaptability—and shows how these qualities can be developed, even if you’re starting from a place of uncertainty.

Key Insight #1: Entrepreneurship Is Not Just a Title—It’s a Mindset

Joe starts by redefining what it means to be an entrepreneur in the eye care world. It’s not about owning a business on paper; it’s about leading it with purpose. That means taking initiative, managing risk, and developing the vision to drive long-term growth—not just survival.

Many ECPs find this leap daunting because it’s outside the structured and predictable nature of clinical care. But Joe argues that embracing this challenge is the only way to grow—not just financially, but personally and professionally.

Key Insight #2: Common Obstacles for ECP Entrepreneurs

Joe outlines four major roadblocks many eye care professionals face:

Sales & Marketing Aversion – Reframing sales as patient education can help overcome discomfort and boost conversions without compromising care.
Technology Hesitation – Staying current isn’t optional anymore. Outdated systems can erode efficiency and patient trust.
Financial Blind Spots – Many optometrists avoid the numbers, but solid HR, accounting, and KPI tracking are key to stability and growth.
Complacency – A steady income can breed stagnation. Joe emphasizes the importance of continuous reassessment and innovation.

Each of these hurdles is met with practical suggestions: from outsourcing HR tasks, to revisiting your pricing strategy, to using patient feedback to improve service delivery.

Key Insight #3: Developing a CEO Mentality

To truly lead a practice, Joe says optometrists need to “step back to step up.” That means carving out time to:

Set long-term goals
Monitor performance metrics
Stay informed on industry shifts
Delegate operational tasks to trusted team members

Adopting a CEO mindset doesn’t mean abandoning your clinical work. It means leveraging your role as a business owner to shape the future of your practice.

Call to Action: Embrace the Entrepreneur Within

Joe’s final message is one of empowerment: You don’t have to lose your clinical identity to become an entrepreneur—you just have to expand it.

By nurturing entrepreneurial habits, surrounding yourself with good advisors, and committing to continuous learning, you can future-proof your practice and find renewed purpose in your profession.

The journey won’t always be smooth, but it will be worth it.

🎧 Tune in now to hear the full story and start owning your entrepreneurial potential.

Joseph Mireault

Joseph Mireault, Optical Entrepreneur, Business Coach, and Published Author.

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECPs in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

His insights are shared with optical business owners aspiring for greater success in his new book, “An Entrepreneur’s Eye Care Odyssey: The Path to Optical Retail Success.”

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NextGEN Student Ambassadors Gain Valuable Experience at Clinical Summit Toronto

Career Options, NextGenOD

NextGEN ODs supporting the Clinical Summit

On June 22, the Clinical Summit: From Diagnosis to Management brought optometrists, clinical experts, and industry leaders together at Toronto’s Arcadia Earth for a day of accredited CE and professional networking — and two NextGEN OD Canada Student Ambassadors were right in the middle of the action! Event sponsors include Specsavers Canada, HOYA Vision, and CooperVision.

Elisa Haley and Shreya Jain, NextGEN OD Student Ambassadors — Left to right: Elisa Haley, Shreya Jain

Elisa Haley (UW 2028 OD Candidate) and Shreya Jain (UW 2027 OD Candidate) participated in the event as on-site ambassadors, assisting with CE registration on behalf of Clinical & Refractive Optometry (CRO) Journal, a division of VuePoint IDS.

For these future ODs, the event was more than just a work opportunity — it offered direct access to practicing optometrists, exposure to leading clinical experts, and the chance to expand their professional networks, all while being paid for their involvement!

The Clinical Summit delivered three accredited CE hours covering Myopia Management (Debbie Jones), OCT Pathology (Dr. Amit Gupta), and Cataract Surgery and Post-Op Care (Dr. Yogesh Patodia), along with an industry panel — Advancing Myopia Management: Clinical Strategies and Innovations — presented by CooperVision and HOYA Vision Care Canada.

Held in the immersive Arcadia Earth venue, which blends art and technology to inspire sustainability, the event provided a visually stunning backdrop for an inspiring day of learning and connection.

NextGEN OD Canada Student Ambassadors benefit from paid opportunities like this while gaining valuable real-world experience in Canada’s dynamic eye care community.

Interested in becoming a NextGEN Student Ambassador? [Learn more here.]

Check out our event photo gallery below — including pics of Shreya and Elisa in action!

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📈 What Patients Are Really Asking Online About Contact Lenses—And Why It Matters for Your Practice

Digital Marketing, Marketing, sponsor

Canadian eye care professionals are facing a digital reality: most contact lens wearers are asking critical questions not in the exam room, but online. A new report from the Contact Lens Institute (CLI), Digital Discovery: Consumer Searches Reveal Contact Lens Realities, analyzes what consumers are typing into search engines and saying to voice assistants about contact lenses—and the results offer a clear blueprint for how practices can respond.

The 30-page report, based on U.S. and Canadian data from platforms including Google, TikTok, and major AI tools, is a wake-up call for optometrists and opticians looking to align clinical care with modern patient expectations.

Patients Are Searching—and They’re Not Always Waiting for You to Answer

According to CLI, 65% of contact lens-related searches are purchase-related, including price comparisons, brand queries, and “where to buy” questions. That means many patients are shopping and forming opinions before they step into your clinic—or perhaps instead of doing so.

Digital First Means Clinical Must Follow

With more than 60% of searches coming from mobile devices—and nearly 1 in 5 initiated by voice—it’s no longer optional to think about your online footprint. Patients may never click past page one of Google. According to CLI, 99.5% of users don’t go to the second page, and 50% click within nine seconds.

For Canadian practices, this raises urgent questions:

Is your website optimized for local search with terms like “eye doctor” or “contact lenses in [city]”?
Are your practice hours, phone number, and lens services easy to find?
Do you offer multilingual resources to reflect the linguistic diversity of your region?

These are not just marketing details—they are gateways to trust and retention.

Proactive Conversations Win Over Passive Patients

CLI’s findings show that practices should be initiating multi-point conversations about contact lenses—starting during the exam, reinforced in the optical area, and followed up post-visit.

Many patients are comparing pricing to online retailers, who often promote post-rebate prices that appear lower. If clinics only quote the “box price,” they may be losing business before the conversation even starts.

CLI Visionaries recommend:

Clearly showing patients rebate-adjusted pricing
Providing printouts or follow-up emails with their pricing options
Offering online reordering through the clinic’s own portal
Highlighting insurance coverage, convenience, and service quality advantages

Insertion Is Taught. Removal Is Searched.

Perhaps the most surprising insight in the report is how often patients search for help with removing their contact lenses—2.5 to 4 times more often than for insertion. TikTok and Google data both confirm this imbalance.

For Canadian eye care professionals, this means that in-office training and follow-up may need to be rebalanced. Consider:

Observing patients’ removal technique at follow-up
Providing access to short video tutorials
Asking specifically about I&R difficulties during check-ins

This small effort could reduce early dropouts, especially among neophyte wearers.

The “Glasses or Contacts?” Mindset Needs Changing

CLI’s data reveals that 84% of comparative online searches frame contact lenses as an “either-or” proposition, not a complementary tool to glasses. Despite the clinical and lifestyle value of dual wear, patients often don’t know this is an option.

This is an opportunity for Canadian ECPs to lead the conversation. Position lenses as:

An option for specific occasions or activities
A solution for lifestyle flexibility
A clinically supported alternative—not a replacement

Practices that routinely raise this discussion can boost satisfaction and unlock additional prescribing potential.

Embrace Multilingual and Multimodal Education

In Canada, CLI found that French and Chinese language searches related to contact lenses are notable—suggesting that multilingual patient resources could be a strategic advantage. Even small additions like translated web pages or appointment instructions can reinforce inclusivity and patient comfort.

Beyond language, consider where patients get their information: search engines, AI assistants, and social platforms. CLI advises that practices equip patients with clinically sound resources like The EASY Way (Eyes, Awareness, Safety & You) to offset misinformation.

Invite patients to bring up anything they’ve read or heard online—and welcome these questions as engagement opportunities.

Key Takeaways for Eye Care Professionals

The Digital Discovery report offers several takeaways worth implementing now:

✅ Review and update your local SEO and Google Business Profile
✅ Introduce clear, comparative pricing conversations
✅ Train all staff to recognize and support cost, comfort, and convenience concerns
✅ Offer removal technique support beyond the initial visit
✅ Position contact lenses and glasses as complementary—not competitive
✅ Localize your content—by language, region, and relevance
✅ Be ready to address AI-driven or social media-sourced questions

Conclusion: Stay Ahead by Meeting Patients Where They Start—Online

CLI’s latest research confirms what many ECPs have sensed: the patient journey now begins with a search query. But that doesn’t mean clinical expertise is less relevant—it means it must be more visible, more accessible, and more responsive.

By understanding what patients are searching for and why, Canadian eye care professionals can better align their practices with modern needs, improve outcomes, and ultimately foster stronger, more loyal relationships.

📘 Access the full report: Digital Discovery – CLI’s See Tomorrow Series

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The Handwritten Envelope Isn’t Always What it Seems

Buying-Selling A Practice, Practice

Hand written letter ROI Corp article 2025

A professional awareness bulletin for practice owners navigating unsolicited purchase offers

A Personal and Confidential Envelope Arrives at your office.
It’s addressed to you, handwritten in blue ink.
A real stamp is affixed, not a machine-generated indicia.

Your receptionist, respecting the “Personal and Confidential” note, leaves it untouched.
It sits on your desk. Unopened. Days pass.

Eventually, you open it… and to your surprise, it’s not a complaint or concern.
It’s someone offering to buy your optometry practice.

You don’t know them. The letter is unsolicited. But it feels sincere.

Here’s the Reality:
These letters are increasing in frequency and sophistication.

Many of my clients share them during the appraisal process, believing they’ve landed the perfect buyer.

They’re excited. Yet behind the scenes, these letters are often mass-produced.
Generated by software, stuffed by students, and mailed with AI-generated envelopes to mimic authenticity.

Why It Matters:
There’s a new generation of buyers.
They’re savvy. Strategic and often, aggressive in their approach.
They research you online.

They profile you based on your graduation year or website and social media photos.
They visit your clinic as phantom patients—or send family members in for eye exams.
They gather intel on your policies, procedures, and even take photos of your space.
If you think this isn’t happening, think again.

The Motivation Behind the Letters:
These buyers aren’t looking to start from scratch.

They don’t want to associate, break even in 3–5 years, or join a corporate chain.
They want ownership. They want your practice.

And they’ll use every tool—digital or deceptive—to get it.

What Should You Do When You Get One?
1. Don’t be flattered too quickly.
2. Don’t reply in haste.
3. And certainly, don’t share sensitive information.

If you receive a letter like this, feel free to text us a photo at (416) 520-7420.
I’ll let you know if it’s a genuine opportunity—or just another well-dressed solicitation.

Protect Your Practice. Know Your Value.
Before making any decisions, get a professional valuation.
Empirical data gives you leverage—whether you work with a broker or not.

And remember:
The most dangerous buyer is the one who knows more about your practice than you do.

Have you received unsolicited letters? CLICK HERE – 10 second survey

JACKIE JOACHIM

Jackie has 30 years of experience in the industry as a former banker and now the Chief Operating Officer of ROI Corporation. Please contact her at Jackie.joachim@roicorp.com or 1-844-764-2020.

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