Targeting – The Key to Marketing Spend Efficiency

The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is ...

 

8 Tips for Doing Competitor Analysis in Optometry

All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some ...

 

Ophthalmology Launches New Public Awareness Campaign and Consumer Contest

Canadian Ophthalmological Society (COS) launches new campaign to highlight importance of "ophthalmological ...

 

December Retail Opportunities

Following on the heels of a busy Black Friday shopping season, December is also a busy retail month. As an independent ...

 

Branding Your Practice

When a consumer interacts with your brand, whether through your website, social media presence or in the office itself, ...

 

How Patients Find You Can Define Your Marketing Spend

Are your marketing dollars based on real-world tracking of how patients find you? Implement this process and you will ...

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