Eyewear Style Experts Are Made, Not Born!

Scientific research gathered by Florida State University with more than 100 scientists reveals that true expertise is ...

 

Fashion is Magnetic. Use it to Attract New Clients

Eyewear is an expressive fashion accessory that is part of your patient’s identity The art of styling eyewear is more ...

 

Do You Have Shelf Appeal?

An intentional and intriguing frame board that is noticeably distinct will help you differentiate your office from any ...

 

Scrubs or Street Style? The Psychology of Clothing

COVID has driven some offices back to the comfy clinical scrubs for front office staff. Sales trainer, optician and ...

 

Reinventing Your Dispensary for Success

Your dispensary should and can be more than a side gig. Wendy Buchanan, Optician and Image Consultant, can help OD ...

 

Bringing Emotion into the Sale: 5 Tips to Improve Connecting with Clients

Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what ...

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