Dr. David Schwirtz, Optometrist, Vice President Innovation, IRIS the Visual Group, shares his views on technology advances and the importance of ensuring that technology remains at the centre of patient care, creating a better experience for both the patient and the practitioner.

 


About the Guest

Dr. Schwirtz joined IRIS the Visual Group in 2009 as a clinician and completed a residency in 2010.  

In more recent years, Dr. Schwirtz has continued to serve IRIS The Visual Group as a Vice President.  In the past, his responsibilities have included Professional Relations, Medical Affairs, Regulatory Affairs and Professional Development.  Today, he continues his leadership role at IRIS as Vice President of Innovation and Head of Innovation for New Look Vision Group.

Outside of his executive role at IRIS, Dr. Schwirtz remains active as a practicing optometrist in the network and adjunct assistant clinical professor for his alma mater, Pacific University College of Optometry.

 

 


Episode Notes

Dr. David Schwirtz is a self-confessed technology nerd, with a keen sense of technology’s role in the patient journey.

He discusses the challenges of implementing new technologies particularly from the perspective a large corporation, where not all stakeholders move at the same pace of adoption.

Dr. Schwirtz details how the pandemic accelerated plans that had already been in place and, yet, how a brick and mortar structure provided resilience to their initiatives.

Specifically, he delves into IRIS’s ongoing relationship with Topology which provides a comfortable “perfect fit” with extreme accuracy, outside of the walls of a conventional practice.

He shares the vision of where Topology technology can take the group.

Resources

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


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Technology rivers of Change

The speaker list for the inaugural  “Changing Landscapes: Opportunities & Options for Canadian ECPs” event has been announced by Eye Care Business Canada.  

The first of three events will focus on technology drivers of change and be held Monday October 25th (7:30 PM Eastern). 
Industry thought-leaders will share their insights as to what technologies will have the greatest impact on eye care and eyewear in a Canadian market context.  

Speaker List Includes:

  • Dr. Alan Ulsifer, CEO and Chairman of the Board, FYidoctors
  • Dr. David Schwirtz, VP Innovation, IRIS Group
  • Dr. Trevor Miranda, Cowichan Eyecare BC, Independent Optometrist
  • Dr. Damon Umscheid, Eyes 360, Okotoks, AB, Eye Recommend
  • Naomi Barber, Director of Optometry, SpecSavers

The event series will be moderated by Roxanne Arnal, OD and Certified Financial Planner (TM), bringing an informed and unique perspective to the events.

Tele-optometry, impact of omni-channel selling and remote face trace technology enabling touchless ophthalmic lens dispensing are among the factors to be discussed.  

Event registration is now open. Click Here for Details. 

PREMIER SPONSORS

Eye Recommend  
SpecSavers  

PARTNER & FRIEND SPONSORS FOR THIS EVENT  

Digital ECP
       

Follow up Events: 

The second and third events will be held on consecutive Monday evenings starting at 7:30 PM (Eastern). 

Selling & Buying a Practice (November 1) 
In the second event Industry experts will provide perspectives on the current state of play in the Canadian practice acquisition market. A must attend event if you are considering an exit strategy or looking to buy a practice. 
Click Here for Detailed Information.

Career Pathfinders: Making Informed Choices (November 8th)  
Career options and opportunities for both young and experienced ODs have never been greater as new organizations offering unique business models enter the market and established entities respond to the changing environment.
Click Here for Detailed Information. 

Click here to register for any of the Changing Landscape Events 

 


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Eye Care and Optical Eyeployment

Managing people as part of clinical practice has never been easy. Staff management issues have always been near, or at the top of the list of challenges that both independent practice owners and optical retailers face.

“If it wasn’t for the people this job would be easy…”
Anonymous

Enter COVID.
To say that COVID  has created employment uncertainty is an understatement. From an array of employment attitudinal studies conducted across a wide swath of different industries, we have a good understanding of how attitudes have changed in the employer/employee relationship as a result of COVID induced employment pressures.

Many employers are bracing for the substantial challenges they currently face and those that will continue to roll over the employment markets as COVID variants oscillate to create waves of uncertainty.

Buoyed by COVID-induced savings buffers and increasing vaccination rates, the YOLO (You Only Live Once) phenomena, first penned by the New York Times this spring, has emerged.

The YOLO mindset, most often attributed to the Millennial generation, has given rise to a tsunami of resignations as individuals pursue long-deferred dreams of new independent ventures and freedom from the grip of their employers.

Resignation Waves, Dominos and New Rules
Tim Brennan, Chief Visionary Officer, FitFirst Technologies,  a company offering candidate assessment technologies using Artificial Intelligence (AI), said recent research indicates “40% of the workforce say they are looking to change jobs in the next year.  53% are prepared to change industries if training is provided. You have a wave of good reliable, productive people making personal decisions to change things up.”

Behind the millennials, a wave of younger workers are looking to step up into the vacancies potentially causing a second wave of resignations. “We can see the signs of this already with Help Wanted signs everywhere, some businesses are operating on reduced hours and all wondering where they are going to find the people they need”, opined Brennan.

The Globe & Mail cites Travis O’Rourke, president of recruiting firm Hays Canada, advising that the competition to hire and retain workers is leading to higher wages. “It’s absolutely a war for talent, and workers are winning,” he said.

Ah, but Our Industry is Different.
Of course it is …  isn’t it?

A new Canadian Eye Industry Survey is available. Your participation can help answer these questions.

Canada Eye Care Employment Survey

 

Admittedly, physical site dependent health care services like optometry and optical may be different. To some extent location dependency diminishes the impact. Few jobs in eye care were moved from the practice to the home, and thus workers desiring to continue their current job from home is largely a moot point.

The veterinary industry, however, has not been immune to the challenges of acquiring and retaining personnel.  Amid the COVID pet adoption surge, Veterinarians are reportedly having huge challenges with employee retention and filling increasing vacancies.

Employees are “Hunkering Down”
The uncertainty has also created a “sheltering in place” phenomena. “ 80% are concerned about their career growth , 72% say the pandemic has caused them to rethink their skill-sets and 59% have sought out skills training without the support of their employer. If even a portion of these people act on their concerns, they will add to the resignation tsunami and it will extend beyond millennials”, according to Brennan.

Quietly bearing the stress but ready to move: These may be the employees in your current workplace, waiting for opportunity.

Kareem Merali, co-owner of C2020, a Canadian recruiting and training firm focused exclusively on ECPs, is seeing the effects first-hand: “With an influx of jobs available, employees and job seekers have a lot more variety to choose from, not only from within the optical industry but outside of it as well.”

Merali further points out that retention of lower paying positions has become a greater challenge and that government COVID subsidy programs, like CERB, make it more difficult.

“I think owners will need to share a larger piece of the pie than they are used to in order to keep the right talent and stay profitable,” says Merali.

Impact in Corporate Optometry
Maria Sampalis, Founder of Corporate Optometry, a networking resource for Optometrists sub-leasing in corporate environments, is seeing a rise in OD salaries in the US.

Sampalis agrees, “Acquiring good talent in a shortage of available candidates is the number one challenge facing Corporations”.

She is seeing corporations respond to the issue in innovative ways, including forging partnerships with professional schools and even engaging in tuition reimbursement programs.

Training and Support: Keys to Retention
Brennan and Merali agree that keeping staff engaged and motivated is vital to retaining great staff and that training and team building are critical elements.

Practice owners should consider team-building events, mindfullness activities, out of the box training rather than simply throwing money at increased wages. Employers will have to be even more aware of the needs of their employees.

We Need Answers
There are no known studies  of the eyecare/optical industry employment trends. “Industry leaders, employers and individuals making career decisions about their future need to better understand the employment dynamics, options and opportunities”, says David Pietrobon, President of VuePoint IDS Inc, and publisher of Eye Care Business Canada. The Canada Eye Care Employment Survey, will help answer these most important questions.

Eye Care Business Canada will be hosting a digital event on November 8th  as part of its “Changing Landscape: Opportunities & Options for Canadian ECPs” series focusing on employment opportunities under the title, “Career Pathfinders: Making Informed Decisions”.

Eyeployment.com, a premier sponsor of this event has launched an online survey to measure the attitudes of both employers and employees regarding the current eye care employment situation. Tim Brennan will provide an overview of the employment situation and share the results of the survey with attendees.

Respondents to the survey will receive a  summary report of the research findings and a complimentary invitation to the November webinar where the results will be shared

The online survey is available now at:  CLICK HERE TO TAKE SURVEY  4-5 mins.

 


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NewOptometrist.ca puts the spotlight on Zero to Five Pathfinders

By Jaclyn Chang, OD

Dr. Yehia Jadayel talks about his journey to becoming an optometrist, his current work situation, and a bit about himself!

Jaclyn: Can you tell our audience about your background and why you went into optometry?

Yehia: In high school, I thought about going into engineering but my family’s full of engineers, so I wanted to try something different. Since I was pretty good at science, I looked at going into the healthcare field.

I went to the University of Ottawa for Biomedical Sciences. I didn’t know I wanted to be an optometrist until my second or third year of university, because I was originally interested in med school and was just looking at my options in general. I also looked into other healthcare professions, but there wasn’t anything else that really excited me.

Optometry is cool because it combines physics (optics) with healthcare and there’s also a business aspect. I talked with a few people, did some research, and decided to apply for optometry school. It was kind of late into my third year and there was a deadline to apply.

Reading week was coming up and I planned on finding an optometrist to shadow during that week. Then, I ended up getting really sick and wasn’t able to shadow anyone.

While I was back in school after reading week, I must have gone to so many different clinics. Some of them agreed to let me shadow and then cancelled the day of. I was turned down so many times and I was running out of time. I really needed a letter of recommendation as well.

My grandfather’s optometrist, Dr. Fred Campbell, gave me my last chance. I showed up at his office really late at night. It was still open and I told him I was an undergraduate student looking to apply for optometry and really needed to shadow. He agreed instantly and even let me pick the date to come in.

Dr. Campbell helped me out a lot and made things easy for me. I think it’s funny how that worked out because if it wasn’t for that, I would have run out of time. I applied to Waterloo Optometry, and I got in.

I’m glad it worked out because being an optometrist is a great job and I enjoy it. I’m very patient care-centered, so I like doing my very best for patients.

Jaclyn: I know that you worked in New Brunswick right after graduation and recently moved back to Ottawa. How did the job search in Ottawa go?

Yehia: There were a lot of positions available. I interviewed at four locations really quickly. I had already been talking to a few locations when I was in New Brunswick, getting ready to come back to Ontario. When I got back to Ottawa, I sent my job application to a few more clinics and they got back to me quickly as well.

I talked to and saw a few locations. I was mostly offered fill‑in days. There was only one location that wanted full-time and it was still between two opticals. The interviews went well – I think as an optometrist you’re interviewing them as much as they’re interviewing you.

When I was looking for a job, I didn’t have anything particular in mind, so I was able to keep my options open and see what private practice vs. opticals had to offer. For that reason, it was relatively easy and people were eager to fill their days.

Jaclyn: Where are you working now and how are you liking it?

Yehia: I’m working in two locations right now. They’re both opticals and there’s a few differences compared to when I was working in the full scope practice in New Brunswick, but I’m enjoying it.

I knew if I worked in an optical, I’d potentially have less equipment. I’m missing Optomaps and OCT, so there isn’t as much testing and analysis. The patients here in Ottawa are also a bit healthier on average; there was an older demographic where I worked in New Brunswick.

Jaclyn: Let’s talk a little bit more about you. What do you do in your free time?

Yehia: Well, that’s changed a lot during COVID. I like hanging out with family and playing video games or outside.

There was a lot of good fishing where I was in New Brunswick. I used to love fishing all the time. Sometimes the doctors would also take me out snowmobiling with them, so that was a lot of fun.

Jaclyn: What’s your favorite movie?

Yehia: Independence Day is one of my favorite movies. And the Batman movies, the recent ones with Christian Bale. I also really like documentaries.

Jaclyn: What’s your favorite food?

Yehia: Miramichi was the small town I worked in in New Brunswick, so we didn’t have a huge variety of cuisine – it was a lot of pizza, burgers, and hotdogs. Whenever I went back to Ottawa, I needed to go to three places: a shawarma place, a sushi place and Popeye’s Fried Chicken. Those are my favorite. Plus, mom’s cooking right now.

Jaclyn: When was the last time you laughed?

Yehia: [Laughter] Right now. Talking to you.

Jaclyn: What would you do if you won ten million dollars?

Yehia: I’d buy a really nice house. I’d buy my mom something really nice. Then I’d save or invest the rest and think about what I want as I get older.

Jaclyn: If you had a time machine, what year would you travel to and why?

Yehia: I love history. I want to go back to multiple periods in time and see how things were back
in the day. There’s only so much you can learn from documentaries and reading about
history, so it would be amazing to actually be there.

If I could travel forward in time, I would like to see how far technology is going to take us in the future.

Jaclyn: Thanks so much for your time Yehia – it was great to learn more about you!


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Sublease and associate opportunities available.

At Bailey Nelson, we believe in eyecare without trade-offs. Since launching in Canada 3.5 years ago, we’ve grown to 28 stores across Canada and will expand to more than 50 locations over the next 3 years.

We have sublease opportunities available for Optometrists who are passionate about eyecare and are driven to succeed. We also have part-time and associate positions available.

Optometrists who sublease with us with us can feel good about their patients coming into a warm and welcoming environment, staffed with friendly, down-to-earth people, who sell high quality glasses at fair prices.

When you work with Bailey Nelson, you get:

Financial benefits without the risks and headaches of private practice.
Keep 100% of the exam fees and spend your time focusing on your patients with little financial risk. Our team takes care of filling the appointment books (marketing), reception and pre-testing.

Incredible growth potential
Historically, fee revenue for Bailey Nelson optometrists grows between 25%- 30% per year.

The support you need to succeed
Your sublease is all-inclusive (optometry & pre-test equipment, online booking system, EMR, retinal camera, and staff support).

We’re actively recruiting for cities in B.C. (Kelowna, Vancouver and the Lower Mainland) and Ontario, and are expanding across the country.

If you like the idea of delivering excellent patient care, building your career, having a support network around you in a growing business then come and join us at Bailey Nelson.

For a confidential, no-obligation discussion contact me on +1 (236) 412-9911 or at laurie.lesser@baileynelson.com

Laurie Lesser, O.D
Eyecare Director Bailey Nelson Canada /UK

Quick Profile Information on Bailey Nelson.

This post is sponsored by Bailey Nelson Canada.

 


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Tax Burden

Roxanne Arnal, Optometrist and Certified Financial Planner© has made her article available in audio format.

Click the play button below to listen.

 

Dr. Roxanne Arnal, CFP®

The Canadian Tax system is one of the most complicated in the world, so it’s no surprise that several tax terms used may feel unfamiliar and confusing to you.

We’ll start with some of the basics of personal taxation, more specifically tax rates. Personal tax rates in Canada are banded which means you will pay a different percentage of tax on different amounts of your income dollars. Let’s break it down –

Federal Marginal Tax Rates (Federal MTR)

At the time of writing, the federal tax rate on your first $49,020 of taxable income is 15% which means for every $1 of income you earn, you pay 15 cents in federal tax (excluding deductions but we’ll get there!). Band two (income between $49,021-$98,040) increases to 20.5% tax rate which means you will pay an extra 5.5 cents per dollar earned in tax! At the highest level of federal tax every dollar amount earned over $216,512 is taxed at 33%.

Provincial Marginal Tax Rate (Provincial MTR)

This works much the same as the federal MTR, but many provinces and territories in Canada use different income cut offs. For example, if you earned $100,000 depending on your province this would place you in the 11.16% MTR for Ontario, the 10.00% MTR for Alberta, and a whopping 17.5% MRT for Nova Scotia. Curious based on your existing income level? Here’s a super handy chart (LINK MACKENZIE Form)

Combined Marginal Tax Rate (Combined MTR)

Based on the above example, if you earn $100,000 while living in Ontario, your combined marginal tax rate would be 37.16%.

Average Tax Rate (ATR)

This describes the overall average amount of tax you pay. Because of banding and in recognition that higher dollars are subject to higher amounts of taxation, your average tax rate will be less than your MTR. What’s your ATR on $100,000 of earned income? Hold tight, we’re getting there.

Deductions

To make this just a little more confusing, there is also a myriad of tax credits and deductions. These too can be very different federally, and by each province. The basic personal exemption that applies to nearly every tax paying Canadian, for 2021, means you won’t pay any federal tax on the first $13,808 you earn and you won’t pay Ontario provincial tax on the first $10,880. But remember, I said “nearly”. There are exceptions to most of the rules. Federally, the basic personal exemption is subject to a gradual reduction for those earning over $151,978, until it reaches only $12,421 at an income level of $216,511. And then there are different rules provincially. See what I mean by complicated!

An Ontario Example

For illustrative purposes, we are going to assume you earn $100,000 of employment income in Ontario. This table illustrates the actual tax rates from both the federal and Ontario Governments and total tax dollars that apply to each band.

At $100,000 of income, your combined MTR is 37.16% while your average tax rate is 22.8%, or $22,798/$100,000.

A Few Other Notes

There are a large number of federal and provincial tax credits and personal deductions that may apply to you and I encourage you to become at least somewhat familiar with them. Some of the more common ones include: childcare expenses, RRSP deductions, disability tax credits, professional dues deductions, moving expenses, charitable donations, the list goes on and on. You can find these easily on government websites and are not included in our above example.

Why Does it Matter

Knowing your MTR is key to understanding how best to strategize your investments (for example your TFSA, RRSP and non-registered savings contributions), amongst other financial planning components to help support your overall wealth creation and minimize taxation. MTR is used to describe how much income tax you are going to pay on your next dollar of taxable income.

Understanding your ATR will help you plan your cash flow. As per the above example, after income taxes, you have $77,201.35 to spend on your debt repayment, housing, savings, expenses and entertainment.

Have more questions than answers? Educating you is just one piece of being your personal CFO that I offer. Call or email today to start your plan.

These articles are for information purposes only and are not a replacement for personal financial planning. Everyone’s circumstances and needs are different. The values provided here are subject to change and should not be construed as fact. Errors and Omissions exempt.

Federal Link: All deductions, credits, and expenses – Personal income tax – Canada.ca

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS). She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in 2012 to leave optometry and become a financial planning professional. She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.


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Roxanne Arnal, Optometrist and Certified Financial Planner© has made her article available in audio format.

Click the play button below to listen.

Dr. Roxanne Arnal, CFP®

The age-old question for corporation owners. Do I take salary or dividends?

First off, congratulations – you are earning enough money in your corporation to pay yourself! If you started your business cold, this is a day to celebrate. If you are fortunate enough to have sufficient profits to support your lifestyle, you are now asking one of the most common tax questions.

And the answer…it depends.

RRSP Contribution Room

The tax deferral benefit of a Registered Retirement Savings Plan is greatest when you expect to be in a lower tax bracket in retirement than the one you are currently in. This isn’t an easy calculation, because you also have to remember that retirement income is not all taxable, and actually, some forms of retirement income can have a greater negative effect than others [think Old Age Security (OAS) Clawback]. And, we really don’t know what the tax rates will be like in the future.

In order to deposit to an RRSP and defer taxation, you need to create RRSP contribution room. RRSP contribution room is created through earned income. Dividends and capital gain sources of revenue are NOT earned income and therefore do not create RRSP contribution room.

There is also an annual cap on the amount of new contribution room you can create in any one year. For 2021, this cap is $27,830, which corresponds to earned income of $154,611.

If you take dividends however, you will not create any RRSP contribution room. And, for good tax and retirement planning, I don’t recommend an all or nothing strategy for any client.

CPP Contributions

The Canada Pension Plan forms part of the basic framework of the Canadian retiree social system. It is designed, along with OAS, to provide Seniors with a base living allowance. I typically use this base as the safety net for my retirees. Everyone, even my super high net worth clients, like having a safety net.

CPP won’t likely make up a large part of your retirement income, but the program also has disability benefits that kick in for those that suffer severe and long-term disabilities preventing gainful employment. An additional top up to your personal income replacement plan.

Salaried income is subject to CPP contributions. For self-employed individuals, you are essentially paying both the employer and employee portions. For 2021, this rate is 5.45% for each side, for a total of 9.9%. I know this sounds like a nearly 10% additional tax hit, but there is a cap on this amount. For salary earned above $61,600, no further CPP contributions are required. Hence, for a salary at the RRSP contribution maximum, CPP accounts for just over 4%.

 Ideal Split

In all reality, most clients benefit from a split between salary and dividend income from their corporations. Finding the right balance between excess lifestyle withdrawals for additional investing vs corporate investing needs to be reviewed on an ongoing basis.

Where lifestyle needs exceed the after-tax income created from an RRSP contribution maximum, $154,611, then I always recommend you pull the excess as dividends.

Let’s look at an example

Say you need $10,000 a month of spendable cash to cover off your mortgage, student loan payments, property taxes, utilities, groceries, and a little fun.

In Summary

There are several factors to consider on a salary or dividend split for those owning professional corporations. Part of it involves a conversation around your goals and retirement dreams. As a family CFO, I review all aspects of these decisions with my clients and work toward creating plans that meet your desires today and your dreams tomorrow.

This article should not be construed as personal financial advice.

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS). She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in 2012 to leave optometry and become a financial planning professional. She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.


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Eye Care Business Canada and NewOptometrist.ca have announced the meeting dates for a three-part series, “Changing Landscapes: Opportunities & Options for Canadian ECPs”.

The three-event series will start on Monday October 25th (7:30 PM Eastern) and will run on three consecutive weeks  i.e. Monday, November 1st  and Monday, November 8th.

The series will debut Eye Care Business Canada’s platform for digital events and feature  industry thought leaders from Canada’s leading eye care organizations, each contributing their perspectives to important topics of relevance to optometrists and optical professionals in the current, always changing, environment.

The event series will be moderated by Roxanne Arnal, OD and Certified Financial Planner, bringing an informed and unique perspective to the events.

Technology Drives Change

The first event (October 25th)  will  delve into the key technology factors expected to impact the future of professional practice in the near term. Tele-optometry, impact of omni-channel selling and remote face trace technology enabling touchless ophthalmic lens dispensing are among the factors to be discussed.

Whether or not professions embrace emerging technologies or avoid them, there is no denying technology’s potential game changing role in both the clinical and commercial side of practice.

Follow up Events: Buying & Selling and Career Paths

Has COVID changed the valuations of eye care practices?

Industry experts will provide perspectives on the current state of play in the Canadian practice acquisition market.

Current owners and astute prospective owners seeking opportunity will hear from and meet first-hand through the virtual platform in the second event Monday, November 1.

Career options and opportunities or both young and experienced ODs have never been greater as new organizations offering unique business models enter the market and established entities respond to the changing environment.

Career Pathfinders: Making Smart Career Choices is the topic of the third event on Monday, November 8th.

Event registration is now open. Click Here for Details. 

PREMIER SPONSORS

PARTNER & FRIEND SPONSORS

 

Limited Premium, Partner and Friend sponsorships are still available.

For organizations wishing to sponsor a virtual table at any of the events, please contact

Admin@vuepoint.ca for further information.

Event Details:

Changing Landscapes Webinar: Technology Drivers of Change

Changing Landscapes Webinar: Selling & Buying a Practice

Changing Landscapes Webinar: Career Pathfinders: Making Choices


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Entrepreneurship is about opening to new ideas and opportunities, and engaging in different ways to act on them. As entrepreneurs in the eyecare profession, we must be open to new opportunities but more importantly recognize those opportunities.

We all have the capabilities to coming up with ideas, but we must learn on how to turn these ideas into valuable revenue generating opportunity. Over the course of my current program, MBA in healthcare management, I have learned different strategies to generate new ideas and how to turn them into opportunity.

Here are seven main strategies for idea generation:

  1. Analytical:
    Analytical strategies involve thinking about a problem and breaking it up into parts and looking at it in a general way.
  2. Search:
    Search strategies involve the use of a stimulus to retrieve memories in order to make connections and links based on your personal experiences.
  3. Imagination:
    Imagination-based strategies, as the name suggests, involve creating unrealistic fantasies or states to generate novel “out-there” ideas.
  4. Habit-breaking:
    Habit-breaking strategies is a technique that helps us break out of mental fixedness in order to bring about creative ideas. An example is to think about the opposite of something you believe.
  5. Relationship-seeking:
    Relationship strategies are a key strategy especially of those in healthcare, as it involves making links between concepts and ideas that are normally not associated with each other.
  6. Development strategies:
    Development strategies involve enhancing or modifying or building upon an existing idea and creating alternative and newer possibilities for it.
  7. Interpersonal:
    Interpersonal strategies involve a group building and generating new ideas on each other’s concepts (as might typically be accomplished in a “Brain Storming” session.

Turning Ideas into Opportunity.

Once armed with the knowledge of how to  generate ideas, we must understand and learn how to identify an opportunity within those ideas. It has been shows that entrepreneurs who demonstrate alertness, prior knowledge and pattern recognition are best able to find opportunities.

#1: Be Alert
As an entrepreneur, you have to be alert to opportunities. This means that entrepreneurs are not rationally and systemically searching for their environment but in fact become alert to the existing opportunities through their day-to-day activities. This is essential to eyecare professional as we should learn our environment, our field, and scope and be alert to spot something new, and different.

Always have access to more information by being actively in touch with organizations about new products or developments and take risks.

#2: Leverage Prior Knowledge
Prior knowledge is also essential when it comes to recognizing an opportunity. Prior knowledge is the information you gained from general work and life experience. We must constantly apply this to different aspects to find opportunities. Studies show that entrepreneurs with knowledge of industry and market and those with broad networks are usually better able to recognize opportunities.

#3: Recognize Patterns
Pattern recognition is the ability to identify connections between unrelated ideas, and events. In various studies entrepreneurs have reported that prior knowledge is used to make connections about unrelated events and trends have helped them identify new opportunities.

The Power of Networking

Entrepreneurship is all about working together, collaboration, taking action with limited resources and navigating uncertainty. This is done better when you have a strong network.

Studies have shown that building new connections with people, we are able to achieve more than if we would have acted individually. By networking, we build social capital which is our own personal social networks with people who are willing to cooperate, exchange information and build a trusting relationship with you.

As eyecare professionals, there are multiple places we can network both in-person and virtual and these include, CE events, Optometry’s meetings, the Academy meeting, meetings with contact lens/products representative events, Facebook optometry/eyecare groups, social media in general, email groups such as the Canadian Optometry Group and many more.

Virtual networking has been on the rise with methods such as twitter, LinkedIn, Facebook, Instagram, and YouTube. There are multiple pages include fellow Optometry influencers, media publications, and even pages for organizations that you can follow and potentially connect with. Relationships are key to the success of businesses and networks provide essential information, diverse skillset, and power to entrepreneurs to not just start but also grow their business.

In conclusion, it can be said entrepreneurship is about finding an opportunity from many ideas and then successfully implementing it with discipline. But to do so you need strong connections and great networking skills. As eyecare professional we must continue to grow our field, network with each other, and explore different ideas and turn them into opportunities.

References

  1. Neck, H. M., Neck, C. P., & Murray, E. L. (2021). Entrepreneurship: the practice and mindset. SAGE Publications Ltd.

MOHIT ADLAKHA, OD

Dr. Mohit Adlakha graduated with Biological Sciences (Honours) from University of Ontario Institute of Technology and then went on to earn his Doctor of Optometry from MCPHS University. He is currently pursuing his MBA in healthcare management from MCPHS University and practicing as an Optometrist here in Toronto.

Dr. Adlakha grew up in Toronto and in his free time he enjoys watching movies and playing sports.


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The Eye Recommend (“Co-op”) Board of Directors has undertaken an extensive review of the Co-op’s organizational and leadership structure to accurately assess and diligently prepare for the future success of the organization.

The board is now commencing a Chief Executive Officer (CEO) search and has made the following developments to realign the cooperative’s organizational structure.

Lee Raffey, CFA, MBA, CPA (CMA), has accepted the role of Interim CEO (previously VP Finance and Administration) as the search for the next CEO commences.

This position will continue to develop and foster the management of overall resources, operations and provide the necessary support to ensure the organization remains financially successful during this time.

Lee has over 10 years of management, financial, and Executive experience with small and medium sized businesses.

He will work with the Board of Directors to advance the strategic plan and to build upon the members continued success.

Shenif Kassam has been promoted to the position of Chief Operating Officer (COO), adding the strategic oversight of member services (Coaching, Training, Events and Marketing) to his portfolio and continues to manage and expand all vendor partner relationships.

Over the last 5 years, Shenif has worked diligently with our vendor partners and internal resources to enhance strategic partnerships, member experiences and programs.

Eye Recommend will continue to offer exceptional coaching, training, marketing, and event programs, placing a high value on these services for members.

The organization is dedicated to providing timely communication, enhanced business support, and strong financial support to help members continue to offer personalized, comprehensive eye care and strategize for their future growth.

It is the intention to optimize member value with the organization through innovation and by enhancing and increasing accessibility to existing programs and services.

The Eye Recommend leadership team is working to build a solid roadmap for continued success in order to provide members with the utmost value and to continue growing independent optometry across Canada.

Click HERE for the press release.

This post is sponsored by Eye Recommend.


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