dpietrobon, Author at Eye Care Business Canada

Embrace Change For Optical Retail Survival

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

In this episode of Revenue RX, we unpack the mindset and strategies necessary to not only keep up with change but to harness it as a tool for success.

Change is not just an option in optical retail—it’s a necessity. In the latest episode of Revenue Rx, we dive deep into the essence of change, exploring why it is the price we pay for survival in this dynamic industry. If you’re standing still, you’re not maintaining your position—you’re falling behind.

The Illusion of Standing Still

Let’s start with a hard truth: standing still doesn’t exist in business. If you’re not moving forward, you’re slipping backward. The world around you is constantly evolving, and if you’re clinging to the status quo, you’re at risk of being left behind. This episode is a wake-up call, an intervention of sorts, urging you to take action before it’s too late. You have a choice: become a maker of change or fall victim to it.

Success in optical retail—or any business for that matter—requires a willingness to embrace risk and do things differently. What got you here won’t get you where you want to go next. Complacency is the enemy of progress. The discomfort you feel when making changes is natural, but it’s also a sign that you’re on the right path. This episode introduces the concept of the Sigmoid Curve, a crucial principle in business that underscores the importance of reinvention at the height of success.

Understanding the Sigmoid Curve

The Sigmoid Curve represents the life cycle of businesses, products, and even personal growth. It has four key stages: start-up, growth, decline, and reinvestment. The latter two are where many businesses falter. As your business matures, growth slows, competition increases, and the market becomes saturated. It’s at this point that reinvestment and innovation are essential to avoid a downward spiral.

The episode highlights the downfall of once-great companies like Blockbuster, Kodak, and Sears—giants who fell because they didn’t adapt in time. The lesson here is clear: no one is immune to failure. Even if you’re riding high now, complacency can lead to a slow but inevitable decline.

The key takeaway? Anticipate the need for change before you hit the decline phase. Reinvestment, whether it’s in new ideas, technologies, or business models, is essential for sustained success. Transform your business to a new curve before the current one goes too far into decline.

The Psychology of Change

Change isn’t just about strategy—it’s deeply psychological. Making decisions, particularly those that involve significant changes, is stressful. It’s no surprise that many people resist change because of the fears associated with it. These fears range from fear of the unknown and fear of failure to fear of loss and even fear of success.

This episode delves into these common fears, encouraging you to confront them head-on. Recognizing these fears is the first step in overcoming them. The episode offers practical advice on how to build confidence and reduce anxiety by taking small, manageable steps toward change.

One powerful example is how we approach major life changes, like marriage or starting a family. We don’t let fear hold us back from these significant life events because we focus on the positive outcomes rather than the potential risks. The same mindset should apply to business. By focusing on the benefits of change rather than the discomfort it might cause, you can push through resistance and make the necessary adjustments to keep your business thriving.

Why Change is Critical in Optical Retail

The optical retail industry is no exception to the rule of change. Markets are constantly evolving, and if you don’t adapt, you risk becoming irrelevant. Whether it’s changing styles, new technologies, or shifting demographics, staying ahead of the curve is crucial.

Innovation is a driving force behind success. In this episode, I share examples from my own business journey, such as giving my stores a facelift every five years to keep the environment fresh and engaging for customers. Simple, thoughtful changes can make a big difference, whether it’s updating your store’s layout, introducing new product displays, or enhancing the customer experience with interactive elements.

But change isn’t just about aesthetics. It’s also about the practical aspects of running a business, like cost savings and resource management. Regularly reviewing your processes and making adjustments can lead to significant improvements in efficiency and profitability. In my case, I made a habit of reviewing balance sheets monthly and challenging suppliers to offer more competitive pricing.

The Bottom Line: Make the Commitment to Change

The path to success in optical retail—or any business—requires a commitment to change. Stagnation is the enemy, and the way out is through strategic reinvestment and continuous innovation. The decisions you make today will determine your future. So, start by setting aside resources for reinvestment, identify one key area of your business that can directly impact your bottom line, and focus on making meaningful changes there.

In the end, thoughtful change is not just about keeping up—it’s about getting ahead. It’s about making your business more resilient, more competitive, and more successful in the long run.

Call to Action

Don’t let complacency be your downfall. Listen to the full episode of my podcast and learn how to embrace change as the key to thriving in the optical retail industry. Your business’s future depends on the decisions you make today—so make the commitment to change now.

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

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Mastering Time for Optical Retail Success

Practice, Revenue RX

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

In the ever-evolving world of optical retail, success isn’t just about having the right products or an attractive storefront. It’s about mastering the one resource that’s more precious than anything else: time.

In this latest podcast episode, I delve into the transformative power of time management and share how it’s not just a tool, but the cornerstone of true wealth—wealth that goes beyond money and taps into the freedom to live life on your own terms.

The Ultimate Test: Can Your Business Thrive Without You?

Let me take you back to a pivotal moment in my career. It was 2010, and three years after purchasing my optical store, revenue had doubled, even amidst a recession. Our focus on four key areas—strategic planning, team building, best practices, and brand exposure—had paid off. But I needed to put our progress to the ultimate test.

An opportunity arose when I was invited to a wedding in Sri Lanka. My family and I decided to make it a month-long trip—an entire month away from the daily grind. This was the moment of truth. Could my business survive without me?

I boarded the plane, filled with a mixture of excitement and anxiety. Could I truly let go? Could I trust that the systems I’d put in place were strong enough to sustain the business without my daily input? As we took off, a sense of relief washed over me. For the first time, I felt the real wealth of discretionary time—time that I had earned through strategic management and trust in my team.

When I returned, I was astonished to find that the store had generated its highest monthly revenue since I had bought it. It was a moment of revelation. I realized that I had gained control over time and, in doing so, had achieved a level of wealth that went far beyond financial gain.

What Is Real Wealth?

This experience led me to a deeper understanding of what true wealth means, particularly in the context of optical retail. Is wealth measured by the money in your bank account, or is it about what that money can buy? For many, the ultimate luxury that money can buy is time—time to spend with family, to travel, to pursue passions, and to step back from the day-to-day operations of the business.

But this discretionary time doesn’t come easily. It’s what separates the truly successful from those who are merely getting by. It’s the difference between working in your business like an employee and working on your business as an entrepreneur. What is the key to unlocking this time? Mastering time management.

TIME is The Holy Grail

Time is non-renewable. Once it’s gone, it’s gone. You can save it, waste it, spend it, and even buy it, but you can’t create more of it. In optical retail, time is the nucleus around which everything else revolves. If you’re going to innovate, grow, or even just maintain your business, you must first find the time to do so.

The reality is that most of us are working at 110% capacity or more. Our days are packed, our to-do lists never-ending. But to move to the next level in your business, you must take control of your time. If you don’t, time will control you. The good news is that we all have 24 hours in a day. The bad news? We only have 24 hours in a day.

Practical Steps to Reclaim Your Tim

So, where do you start? The first step in reclaiming your time is to stop doing things that no longer serve you. Take a hard look at how you’re spending your time. Make a list of the tasks that consume your day. Are they worth your time, or could someone else handle them? Would you pay someone your salary to do what you’re doing right now? If the answer is no, delegate or eliminate those tasks.

As optical retail owners, we wear many hats. But to truly succeed, we need to shift our focus from the day-to-day tasks of a technician or manager to the strategic thinking of an entrepreneur. This means trusting your team, letting go of micromanagement, and freeing up your time to focus on what really matters.

Sometimes, you must spend money to gain time. Hiring the right people, investing in training, and delegating responsibilities can give you the freedom to think bigger and plan for the future. Remember, starting something new often means stopping something old. So, what will you stop doing today to reclaim your time?

The Relationship Between Money and Time

Money is a tool, a means to an end. But in the context of time, it takes on a new meaning. Money buys you time. Time to think, to plan, to innovate. The more control you have over your time, the more freedom to pursue what really matters.

In optical retail, this could mean the difference between just getting by and truly thriving. It’s not about making more money for its own sake. It’s about using that money to gain more discretionary time, to have more options, and ultimately, to live a life that is truly free.

Take Control of Your Time

If you want to survive and thrive in optical retail, you must take control of your time. “What got you here today won’t get you to where you want to go tomorrow.” It’s time to make a commitment to change. Start by reclaiming your time, focusing on what counts, and delegating the rest.

Listen to the full episode of our podcast for more insights on how to master time and build true wealth in your optical retail business. Your journey to success starts with the first step—understanding the value of time.

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

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Introducing Revenue RX, Optical Retail Wins

Practice, Revenue RX

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

It’s 2007, right at the cusp of a recession. I wear glasses but have never worked in retail, and I’m neither an optometrist nor an optician. Yet, here I am, buying an optical retail store. You might wonder, “What on earth am I doing?”

In this introductory episode of Revenue RX I will take you on a journey to explain where I came from, how I found myself in the optical business, and why you might want to listen to what I have to say.

My Journey to the Optical Retail Business

I’ve documented my 16-year journey in the optical industry, alongside years of diverse business experiences. This podcast is directed at supporting Eye Care Professionals (ECPs) with transferable actions addressing four key areas: time, team, money, and strategy. We’ll dive into topics like organic revenue growth, capture & conversion techniques, old-school marketing opportunities, and much more, all while keeping it simple (K.I.S.S.).

To quote Einstein, “If you can’t explain something simply, you don’t understand it well enough.” So, I intend to keep things simple and relatable, focusing on the bottom line. This podcast highlights practical applications for growing the business as well as philosophical approaches.

Discovering My “Why”

To understand why I’m doing this, you may have heard of Simon Sinek’s book, “Start With Why.” It’s based on the premise that people don’t buy what you do but why you do it. My “why” is to inspire and motivate change for retail optical owners to find real wealth, more discretionary time, freeing them from their job and sharing my knowledge in hopes that we all learn more.

Leveraging Diverse Experiences

Where did I come from? I’ll spare you the detailed rundown but suffice to say, it was a very eclectic number of ventures where each of these experiences gave me the tools to own and operate an optical store successfully.

Everything I did in my past was based on the premise that I could figure out what I needed to do. I wouldn’t second guess my ability to find a solution until proven otherwise. In my journey, I realized that coming into the optical business from the outside had its advantages. I was not subject to the saying, “you can’t see the forest for the trees.” I approached the business as a retail store, not as a dispensary of prescription eyewear, focusing on the product and how to sell more of them.

Embracing the Optical Opportunity

Back in 2007, I was looking for a sustainable small business where I could work for myself. Through my search, I came across an optical store for sale. It had no optometric services at the time and was strictly a retail store for eyewear. I saw the potential for recurring sales of the product and multiple revenue streams, realizing that eyewear is a product that satisfies both a need and a want.

As I stood outside the store, I noticed the competition. There were eight other optical stores within a four-block radius. This area, referred to as Optical Row, was a medical business district with ophthalmologist offices, an eye care center, and a major hospital. Understanding this profoundly affected my marketing strategy going forward.

Investing in Marketing During a Recession

It was time to buy the store. All the boxes checked, including the financials, which showed no line item for marketing. The store was operating on return business only and some walk-by traffic. From a marketing perspective, the opportunity to do more was obvious.

During a recession, most small businesses cut back on marketing to save money. This is the time to invest in marketing, as it opens the door for your brand to stand out. When things recover, your brand will be top-of-mind for consumers, capturing a higher percentage of the resurgent buyers.

Overcoming Constraints and Focusing on Success

As you proceed with this podcast, you will discover ways to challenge the constraints of commoditization. The podcast looks at some possible constraints and why you might want to listen to what I have to offer.

If you’re looking for more money, more time, better employee trust, effective strategies, higher conversion rates, or higher margins, you’ll find answers here.

What to Expect Next

In the next episode, we’ll delve deeper into understanding time and how to find more of this precious, non-renewable resource.

Join me on this journey to uncover wins for optical retail. Visit my podcast page and begin your search for answers in discovering the path to real wealth.

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

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Unique NextGEN OD Canada Meeting Recap

Career Options, NextGenOD, Sponsors

EyeCare Business Canada proudly presented the 2nd Annual “Opportunities & Options” event from University of Waterloo and live cast to Watch Parties to Canadian students at US Optometry Schools.

A Gathering Like No Other

The NextGEN OD Canada meeting, held on March 28, struck the perfect balance between in-person engagement and digital inclusivity. Hosted at the University of Waterloo’s Federation Hall and simultaneously broadcasted via Zoom, the event connected Canadian student optometrists from across North America, including watch parties from NECO, Michigan College, and MCPHS. The event welcomed over 100 students in-person and more than 50 online attendees.

NextGEN OD Student ambassadors This distinctive hybrid meeting format was orchestrated by Eye Care Business Canada, significantly enriched by the invaluable contributions of the NextGEN Canada Student Ambassadors, who expertly hosted both the local and online facets of the event.

Innovative Engagement and Networking Opportunities
The live event began with students embarking on a journey through sponsor exhibits, guided by a passport card system designed to encourage exploration and engagement. Separate prize pools for the live event at Waterloo and online attendees added an extra layer of interaction and anticipation.

Natasha Reyes, (OD Candidate 2026 UW), NextGEN Student Ambassador kicked off the meeting and shared hosting duties with her remote Student Ambassador colleagues, Nyah Miranda (NECO), Sameer Majumdar (MCPHS) and Stephanie Mathews (MCO).

Spotlight on Sponsors

IRIS, Optometry Giving Sight, FYi doctors — Left to right: IRIS The Visual Group, Optometry Giving Sight, FYidoctors

CRO/Bausch + Lomb/Specsavers — Left to right: Clinical & Refractive Optometry, Bausch + Lomb, Specsavers Canada

OSI - Eye Recommend, ROI Corp — Left to right: Optometric Services Inc., Eye Recommend, ROI Corp.

Presentations from Visionary Sponsors, including Bausch + Lomb, FYidoctors, Specsavers, and IRIS, offered students a window into the diverse opportunities within the optometry field. Collectively the presentations provided valuable lessons on career development, technological advancements, and insights into market trends

The event showcased insights from a broad spectrum of professionals, including senior executives with optometric backgrounds and more recently graduated optometrists from all sponsors, including Horizon Sponsors Eye Recommend, OSI (Optometric Services Inc,) and ROI Corporation

Personal Journeys to Professional Success
Drs Alexa Hecht and Amrit Bilkhu Drs. Alexa Hecht and Amrit Bilkhu shared their experiences and advice a presentation entitled, “Oh the Places You’ll Go… as a New OD Grad”. Their stories highlighted the importance of choosing the right career path and tops to do so. They also shared how they leverage social media to fulfill their goals, serving as an inspiration for the next generation of optometrists.

Interactive Dialogue and Rich Networking

The evening was filled with opportunities for students to ask questions, engage with speakers and sponsors, and network with peers. This interactive environment, supported by the hybrid format, ensured that every attendee, whether online or in-person, could participate fully in the event.

A Night to Remember with Culinary Delights and Prizes
A delicious buffet dinner provided a moment for socializing, rounding off an evening of learning and networking. The evening culminated in the raffle draws, with separate prize pools ensuring that both in-person and online participants had the chance to win, marking a fitting end to an hybrid extraordinary event.

NextGEN Buffet

The NextGEN OD Canada 2024 event was a testament to the spirit of unity and innovation among Canadian optometry students. By overcoming geographical barriers and bringing together students from across North America, the event highlighted the strength and diversity of the Canadian optometry student community.

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Applying Emotional Intelligence to Patients

Human Resources, Managing Others

Last issue we introduced new contributor, Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc. Her first article introduced us to two of the three pillars of Emotional Intelligence: Self-Awareness and Self-Management.

Today she discusses the third and fourth pillars of EI and their application to patients and how practice owners and their staff can further develop EI skills.

Social awareness is the third pillar of emotional intelligence.
It involves the ability to understand and empathize with the emotions, perspectives, and needs of others. In the eyecare field, social awareness is crucial for building strong relationships with patients and understanding their unique circumstances. Eyecare professionals with high social awareness can pick up on subtle emotional cues, listen actively, and respond with empathy.

Remember, Empathy is the ability to sense other people’s emotions and the skill to imagine what someone else might be thinking or feeling without placing your own experiences, biases, or opinions on what they are going through.

It is all about THEM!
Empathetic listening is a key skill in social awareness. By truly understanding how a patient feels about their state of eye health, eyecare professionals can gain a deeper knowledge of their concerns, fears, and needs.

This requires active engagement, non-verbal cues, and open-ended questions that encourage patients to share their experiences. When eyecare professionals demonstrate empathy and understanding, patients feel heard and valued, leading to greater trust and patients that are invested in your clinic.

Patients will commit to you, because you have a clear interest in their well-being beyond the clinical aspects of their care.

With Social Awareness in your toolbox you can start on the final pillar: Relationship management
Relationship management involves effectively managing interpersonal interactions and building positive relationships. In eyecare, strong relationships between you and patients are essential for successful treatment outcomes. By employing relationship management skills, you can foster trust, collaboration, and open communication with patients.

Listening Skills One important aspect of relationship management is the ability to create a feeling of comfort within your patients. When you can make a patient feel comfortable they will offer more information to you so that you can provide them with the best options for their care plan. We have to be diligent with reading the cues and listening to what patients are telling us in order to master our relationships with them.

Not everyone enters the clinic ready to manage their relationship with their eyecare professionals. Some have had a very difficult day and this is the last thing they want to be doing. By taking on the responsibility of the relationship between yourself and the patient, you increase the odds that they will have an amazing experience during their appointment.

How can I further my development of Emotional Intelligence?
Developing emotional intelligence is an ongoing process that requires self-reflection, practice, and continuous learning. Seek out support to develop emotional intelligence in yourself and professionals through training and education programs that Emotional Intelligence Consulting Inc has. These programs are designed specifically for eyecare professionals with the knowledge and skills necessary to enhance their self-awareness, self-management, social awareness, and relationship management skills.

Online learning EI Skills To improve self-awareness and self-management, you can engage in reflective practices such as journaling, awareness exercises, and self-assessment tools on your own. These activities help them become more aware of your own emotions, triggers, and biases, allowing you to regulate your emotions effectively. Additionally, seeking feedback from an EI professional will give you valuable insights into areas for growth and improvement.

Promoting social awareness and relationship management skills can be achieved through role-playing exercises, communication workshops, and team-building activities which are all great options for a productive team meeting. These activities allow you to practice active listening, empathy, and conflict resolution in a safe and supportive environment. By honing these skills, you can build strong relationships with patients and collaborate effectively as part of an Eyecare team.

Take this with you
Emotional intelligence is a powerful tool for eyecare professionals in managing patient experiences and building strong patient relationships. By developing self-awareness, self-management, social awareness, and relationship management skills, you can navigate emotionally-charged situations with empathy and understanding. This leads to enhanced patient satisfaction, improved patient outcomes, and a more positive eyecare experience overall. By investing in the development of emotional intelligence, eye care clinics can create a culture of compassion and empathy, benefiting both patients and eyecare professionals alike.

It’s never too late to start learning, just take it one step at a time.

If you missed Jade’s prior article on EI, click here to view.

Look for Jade’s continuing series on how Emotional Intelligence can be applied in your practice setting. Learn More about Jade’s consulting service by visiting her website.

Jade Bodzasy

Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc., is a dedicated Coach and Consultant for Optometric Practices. Her extensive background includes over 20,000 hours of expertise focused on customer relations, work structure refinement, training method development, and fostering improved work culture within Optometric practices.

Certified in Rational Emotive Behavior Techniques (REBT), Jade possesses a unique skillset that empowers individuals to gain profound insights into the origins of their behaviors, as well as those of others. Leveraging her certification, she equips optometry practices with invaluable resources and expert guidance to establish and sustain a positive, healthful, and productive work environment.

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Canadian Student Ambassador Program Launched by NextGEN OD

Career Options, NextGenOD

In March 2023, the inaugural hybrid event by NextGEN OD, entitled “Opportunities & Options for New Optometrists,” surpassed expectations in both engagement and impact. Not only did the unique event attract a high turnout, it offered an opportunity to hear and learn from the experiences of recent optometry graduates and network with Canadian optometry students from diverse schools across North America. Given the geographical challenges, this opportunity was especially meaningful.

Driven by Success: Introducing the Student Ambassador Program

Motivated by this strong reception and recognizing the clear demand for more interconnectedness, NextGEN OD is excited to launch its Canadian Student Ambassador Program.

This initiative seeks to further unite students and the industry, thereby making the NextGEN OD community increasingly relevant and accessible to Canadian optometry students, regardless of their study location.

Nyah Miranda and Dr. Jenny Lee, OD, co-hosts of “Opportunities & Options,” are at the helm of this new Student Ambassador program.

Nyah, a second-year student and 2026 candidate at NECO, takes charge of all social media aspects as Digital Communications Associate. Meanwhile, Dr. Jenny Lee, a recent graduate currently in-residence training for Vision Therapy and Neuro Optometry (University of Waterloo), serves as the CRO (Clinical & Refractive Optometry) liaison. CRO aligns closely with the new Student Ambassador program benefits.

Why NextGEN OD?

While the Canadian optometry student community may be relatively small in numbers, its potential for impact is substantial. NextGEN OD aims to enhance this community by offering invaluable resources and connections that pave the way for thriving careers. Whether studying locally or internationally, this program has you covered.

The Tangible Benefits: Why You Should Sign Up

This program grants student ambassadors a range of exclusive perks, such as:

A free CRO Journal subscription
Complimentary CRO Student Membership with quiz access
Compensation opportunities during special NextGEN events
Free CRO membership after graduation
Opportunities for publication in eyecare media, paving the way to become a peer influencer

Meet the Trailblazers

We’ve already enlisted a pioneering cohort of exceptional optometry students poised to make an impact in their roles as NextGEN OD Student Ambassadors. These trailblazers have set a high standard, and now the doors are now open for you to join this esteemed group.

NextGEN OD Student Ambassadors — Right to Left: Nyah Miranda (NECO), Jenny Lee (Waterloo) , Natasha Reyes (Waterloo), Michelle Paul (Pacific University), Stephanie Mathews (Michigan College)

How to Engage: Seize the Opportunity

Eager to contribute to NextGEN OD’s mission and join this groundbreaking initiative? Applications for the academic year starting September 2023, are now open. To apply and learn more, visit the NextGEN OD Student Ambassador Landing Page.

Your Next Move: Apply Now

Don’t let this opportunity slip by. Apply today and become a driving force in shaping the future of the initiative.

About Eye Care Business Canada/Next GEN OD

Eye Care Business Canada (ECBC) and NextGEN OD are sponsors of CAOS (Canadian Association of Optometry Students) for the academic year 2022-23.

About Eye Care Business Canada and NextGEN OD

Eye Care Business Canada, and NextGEN OD, are committed to empowering Eye Care Professionals and aspiring optometrists. In collaboration with our sponsors, we deliver insights across a range of topics including practice marketing, financial well-being, leadership, and self-development. Additionally, through the NextGEN OD Student Ambassador program, we offer Canadian optometry students a unique platform for networking and professional growth opportunities.

We welcome reader engagement through article ratings and comments on our website. Upholding an open approach, we are impartial toward potential sponsors who wish to engage responsibly with our diverse audience. ECBC and NextGen OD, and CRO (Clinical & Refractive Optometry) are divisions of VuePoint IDS.

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Applying Emotional Intelligence in an Eye Care Practice

Human Resources, Managing Others

Eye Care Business Canada is pleased to welcome a new contributor, Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc. Certified in Rational Emotive Behavior Techniques (REBT), Jade possesses a unique skillset that empowers individuals to gain profound insights into the origins of their behaviors, as well as those of others. Jade is a dedicated coach and consultant for optometric practices with over 20,000 hours of expertise focused on customer relations, work structure refinement, training method development, and fostering improved work culture within optometric practices.

Jade’s aspiration is to unlock the full potential of optometry practices, enhancing their efficiency through the strategic integration of emotional intelligence methodologies. Her contributions promise to shape a more harmonious and thriving landscape within the realm of eye care business.

In optometric practices, providing exceptional patient care goes beyond clinical expertise. It requires eye care professionals to effectively manage patient expectations and build strong relationships based on trust and empathy. For the talented individuals that are able to pull this off, they know it builds on the success of their clinic.

One crucial skill that can greatly contribute to this is emotional intelligence (EI). Emotional intelligence refers to the ability to recognize, understand, and manage your own emotions and those of others. By harnessing the power of emotional intelligence, eye care professionals can navigate emotionally charged situations with patients, enhance patient satisfaction, and ultimately improve patient outcomes.

What is the Foundation of Emotional Intelligence?
Self-awareness is the first pillar of emotional intelligence. It involves recognizing and understanding your own emotions, thoughts, and behaviors. In the context of eye care, self-awareness is crucial for effective patient communication. Eye care professionals who are self-aware can better manage their own emotions and reactions, allowing them to respond to patients with empathy and understanding.

By being aware of your own biases, triggers, and stressors, you can avoid projecting your own emotions onto patients and approach each interaction with a clear and open mind. This is the first step in understanding how to manage your patient’s experience.

“When we are aware of something, we can change it if we want to. If we are unaware we cannot make a change.”

It can be challenging to become aware in an area that you feel as though you are already confident in. However, it’s beneficial to be in the mindset of “We can always learn something new” and this allows for awareness opportunities so that you can improve.

Now how do you increase your self-awareness?

You can engage in reflective practices such as journaling or awareness exercises. Taking the time to reflect on your emotions and experiences can help you gain a deeper understanding of your own emotional responses and how they may impact your interactions with patients. This practice is a form of self-feedback and can provide valuable insights into areas for growth and improvement.

Now that I am Self-Aware, what do I do?
Self-management is the second pillar of emotional intelligence. It involves the ability to regulate your emotions in a healthy and constructive manner. In the eye care industry setting, self-management is essential for maintaining professionalism and providing effective patient engagement. Eye care professionals who can effectively manage their emotions are better equipped to handle challenging situations, such as delivering difficult news or managing patient frustrations. They can remain calm, composed, and empathetic, even in high-pressure environments. When you can implement these skills, you start to see how this is going to drastically change your patient’s experience in your clinic.

Here is an interesting way to view this whole self-management concept.

Angry Patient asks, "Where are my Glasses" There is a patient that is wildly frustrated because they thought their glasses would be ready in two weeks time and they are not.

They are being very vocal in a loud way about how this has caused them a great deal of frustration and is a huge inconvenience.

You have three staff members you can pick from to handle the situation, one is a front desk Administrative assistant, the other is an Optician, and the last one is the Clinic Manager.

Which one do you send into the frustrated patient situation?

We all tend to ask ourselves this question to find our answer “Who’s Manager, or Who’s worked here the longest?” and although sometimes this works, it’s often not the best option.

Try asking yourself this instead “Who has had the most experience with remaining calm and empathetic in these situations?” That person is likely your staff member with the highest amount of self-regulation. This means they will be your best option for turning this situation around.

Whether someone knows all the lenses, understands the in’s and out’s of your operating systems or has the highest IQ, none of that will help them if they cannot regulate themselves in a high stress situation.

To calm someone down, you first need to calm yourself down.

One strategy for self-management is increasing emotional resilience. This involves recognizing emotions as they arise and taking steps to regulate them. In a challenging situation like the one above, take a moment to acknowledge to yourself that you are having an emotional response and choose whether or not it is beneficial to the patient if you react to it.

It is also important for eye care professionals to take care of their own well-being, ensuring they have the support and resources they need to manage stressful situations and not carry those forward with them into other moments.

Look for Jade’s continuing series on how Emotional Intelligence can be applied in your practice setting. Learn More about Jade’s consulting service by visiting her website.

Jade Bodzasy

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Optometry EHR Systems. How to Select the Best System for You

Practice, Technology

As an independent optometrist, selecting the right optometry Electronic Health Records (EHR) system for your practice is a critical decision that can significantly impact efficiency, patient care, and overall profitability. This post is the first of a series addressing optometry EHR systems. The first blog post deals with the which criteria to use in making a selection.

In subsequent posts we’ll address the best practices for making a selection and address the all important task of on-boarding staff to a new optometry EHR system.

We also ask you to provide some information about your current system and which others you might have considered. You can do so by participating in the survey.

At the conclusion of the series, a winner will get a $50 e-gift card selected among the survey respondents.

With numerous options available in the market, it’s essential to carefully evaluate and consider key factors before making a final selection.

Functionality and Usability.
When evaluating optometry EHR systems, functionality and usability should be top priorities. Optometry practices have unique requirements, and it’s crucial to ensure that the chosen system meets your specific needs. Consider the following factors:

Comprehensive Optometry Features:
Look for an EHR system that offers specialized optometry functionalities, such as integration with diagnostic devices, customizable templates for eye exams, and support for visual acuity testing and refraction measurements. These features will enhance efficiency and streamline your workflow. Some systems are general medical systems that are made over. Be certain that the systems that make your short list are specific to Optometry.
Intuitive User Interface:
Opt for an EHR system with a user-friendly interface that is easy to navigate. A clean and intuitive design can reduce training time and minimize the risk of errors during data entry and retrieval.
Interoperability:
Choose an EHR system that integrates with other healthcare providers’ systems, such as primary care physicians and ophthalmologists. Seamless interoperability facilitates efficient information exchange, streamlines referrals, and improves patient care coordination.

Data Security and Compliance
Protecting patient data is of utmost importance in today’s digital landscape. Optometry practices must adhere to strict privacy regulations and maintain the highest standards of data security. Consider the following factors:

Privacy Compliance: In Canada, the equivalent to HIPAA compliance is the Personal Information Protection and Electronic Documents Act (PIPEDA) and various provincial privacy legislation. While the specific requirements may vary by province, optometry practices in Canada should prioritize EHR systems that adhere to privacy regulations. These include features like secure data transmission, audit trails, access controls, and encryption of patient information.
Data Backup and Disaster Recovery: Look for an optometry EHR system that provides robust data backup and disaster recovery mechanisms. Regular backups, off-site storage, and redundancy measures are essential to protect against data loss or system failures.
Data Ownership and Accessibility: Clarify the ownership rights of patient data and ensure that you have control over your practice’s data at all times. Additionally, consider the accessibility of the EHR system from various devices and locations to support remote work and provide flexibility for your practice.

Cost and Vendor Support The financial aspect and the support provided by the EHR vendor are significant considerations in the selection process. Evaluate the following factors:

Total Cost of Ownership: Consider the upfront costs, ongoing subscription fees, implementation fees, and any additional charges associated with the EHR system. Compare the pricing models of different vendors and ensure that the system aligns with your budget.
Training and Support: Determine the level of training and support offered by the EHR vendor. Adequate training is crucial for a smooth transition and effective utilization of the system. Look for comprehensive training materials, online resources, and responsive customer support.
Scalability and Future-proofing: Evaluate the scalability of the EHR system to accommodate the growth of your practice. Consider the vendor’s commitment to continuous updates and improvements, ensuring that the system remains up-to-date with changing industry standards and requirements.

Selecting the right EHR system for your independent optometry practice requires careful consideration of key factors such as functionality, data security, cost, and vendor support.

By following best practices, thoroughly evaluating potential systems, and effectively on-boarding your staff, you can ensure a smooth transition to an optometry EHR system that enhances efficiency, improves patient care, and drives overall practice profitability.

Take the survey now.

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Bailey Nelson Career Opportunities -Find Your Fit

Career Options, NextGenOD, Sponsors

Dr. Laurie Lesser, Eyecare Director Canada/UK, Bailey Nelson subtitled her presentation “How to have a fulfilling career as an optometrist, while having the time to enjoy your other passions” and outlined Bailey Nelson career opportunities for young NextGEN ODs.

She traces the roots of Bailey Nelson to Aussie founders, Nick and Pete who gained modest success selling beautiful eyewear at reasonable prices on chill Bondi Beach Market near Sydney.

The entrepreneurs heeded the advice of a local Optometrists suggesting coupling their eyewear in a full-service optometry setting. Success in Australia spread internationally to New Zealand, Canada (2016) and UK. Today Bailey Nelson has over 100 stores in four countries, nearly 40 of which are in Canada. And, they continue to grow.

Bailey Nelsen’s core values and tight knit down to earth culture appeals to young ODs. “It drives positive energy where you can bring your true self to work without the headaches of running a business”, says Lesser.

Bailey Nelson Career Opportunities for ODs — Watch Dr. Lesser’s Full Presentation to NextGEN ODs on YouTube

She describes a highly collaborative workplace environment where a “never ending” group chat provides almost immediate support from engaged and supportive colleagues.

Bailey Nelson Optometrist Dr. Grace Sim — “I enjoy working with Bailey Nelson because I have all the freedom and control I need to manage my practice, but still have the support and resources that comes from a tight-knit company like Bailey Nelson.” Dr. Grace Sim, Bailey Nelson, Conestoga Waterloo, UW 2022

Dr. Lesser details the Bailey Nelson subleasing model which takes care of the back-office functions including reception, phone, internet, EMR, patient recall and online booking.

Bailey Nelson brand tends to attract younger healthier patients which helps to keep Optometric care simple and provides the opportunity to fulfill patients needs in an uncomplicated setting.

Dr. Lesser also presented testimonials from recent Optometry grads who found their match with the Bailey Nelson culture.

Bailey Nelson provides career opportunities for young ODs seeking young vibrant communities compatible with their culture. She outlines specific opportunities where a retention bonuses of $100,000 are available.

Click here for more information about Bailey Nelson career opportunities for young Optometrists.

You can reach Dr. Lesser directly to discuss if Bailey Nelson career opportunities are a match for you.

Email: LaurieLesser@BaileyNelson.com
Phone: (236) 412 9911 (Canada)
Phone (954) 401-2476 (USA)

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Optometry Student Writing Contest Winners Announced

NextGenOD

The Optometry student winners of the APERTURE Writing contest have been announced by the Canadian Association of Optometry Students (CAOS). As a sponsor of the APERTURE Writing Contest, NextGenOD and Eye Care Business Canada have awarded prizes for the top 5 optometry student winners of the contest.

Aperture Optometry Student Magazine cover 2023 — Aperture Cover 2023

The top entries were selected by the CAOS communications directors by an anonymous voting system where personal identifiers were removed. Then, the entire CAOS executive team at University of Waterloo which comprises over 20 students, excluding the communications team, votes on the winners.

The first-place winning entry entitled “Lessons from a Superfield Lens” by Jenny Lee (4th year University of Waterloo) recounts a whimsical imaginary conversation with various optometric armamentarium which dispels her fears of being replaced by technology.

The second-place entry, by Shannon Huges (3rd year University of Waterloo), shares results and lesson ingrained from of her first real patient refractions in, “If It Ain’t Broke, Don’t Fix It“.

Simply entitled, “Foresight“, third-place winning entry by Judit Antonyrajan (3rd year University of Waterloo) celebrates optometry scope of practice advances that have been achieved and opines on the promising future of the profession.

Here is the full list of APERTURE contest winners and NextGEN OD cash prizes. Congratulations to all of the participants.

1st Place Jenny Lee ($150)
2^nd Place Shannon Hughes ($125)
3^rd Place Judit Antonyrajan ($100)
4^th Place Jennifer Li ($75)
5^th Place Kiratpal Hothi ($50)

In addition the cash prizes, optometry student winners will be recognized by publishing their entries in NextGEN’s parent company publications, including Optik Magazine, OptikNOW and Eye Care Business Canada, reaching over 10,000 Canadian eye care professionals. Look for the winning entries to be published later this year.

The 2023 issue is the seventh Aperture Magazine publication. The optometry student publication strives to reflect the voices of future Optometrists in the ever-changing landscape of the profession.

View the winning entries in APERTURE Magazine.
See Contest Announcement.

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