Eye Recommend

Hey, future visionaries of eye care! Dreaming of becoming the OD you’ve always wanted to be and delivering patient care with your own personal touch? Or maybe in the future looking for an opportunity for partnership or to become a practice owner and revolutionize the industry. Get ready because Eye Recommend is your ticket to making those dreams a reality!

With nearly 600 practices across Canada, Eye Recommend isn’t just a network: we’re a powerhouse of independent optometry, igniting connections and fueling your journey to success. We believe in giving you the tools and support to rock your autonomy while building equity, expanding your enterprise, and delivering top-notch patient care infused with your passion, flair, and direction!

Come aboard and become part of our dynamic community of ambitious optometrists making waves in their practices. As an associate at an Eye Recommend member practice, you’ll gain access to a wealth of resources tailored to support your professional growth. Whether it’s tapping into the expertise of our Business Coaches for savvy entrepreneurial insights or honing your skills through engaging sessions led by our Learning and Development Trainers, rest assured, we’re here to empower you every step of the way.

But wait, there’s more! Network like a boss at our industry-leading conferences and explore partnership opportunities that could skyrocket your career.

We’re not just keeping up with the trends; we’re setting them! Dive into our cutting-edge events, workshops, and resources that keep you on the pulse of optometric research and industry developments. Plus, we’re all about nurturing your passions and helping you carve out your niche within independent optometry, whether it’s in specialized areas like dry eye treatment, vision therapy, myopia management, or even delving into the world of aesthetics!

At Eye Recommend, your success is our mission. We’re not just listening; we’re taking action. We’ve got everything you need to thrive in the competitive world of independent optometry.

So, what are you waiting for? Join the revolution with Eye Recommend and let’s make your optometry dreams a blazing reality!

Connect with us to learn more!

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Patient centered strategies

In the ever-evolving landscape of optometry, increasing revenue per patient is a key objective for any practice. By implementing strategic approaches and leveraging innovative technologies, optometrists can not only enhance patient care but also boost their bottom line. Here are some effective strategies to achieve this goal:

1. Set Your Eye Exam Fees Higher: Make it a World-Class Experience

● Elevate the standard of your eye exams by offering a premium experience to patients.
● Invest in state-of-the-art scanning technology such as OCT, Wide Angle Retinal Imaging, Glaucoma Management, Telehealth, Neurolens, and Meibography.
● Emphasize the value proposition of your comprehensive eye exams and the advanced diagnostic tools used, which justifies higher fees.

2. Hand Off in the Exam Lane: Doctor Recommended

● Encourage doctors to recommend additional services or products during the exam.
● Studies have shown that implementing this approach can increase revenue per patient by up to 15%.
● Ensure clear communication of recommendations and echo them during the handoff to the optical team.

3. Offer Multiple Glasses Solutions

● Cater to diverse needs by providing various glasses solutions such as office pairs, progressive addition lenses (PALS), hobby-specific, sport-specific, and prism glasses.
● Present multiple options to patients and emphasize the benefits of each solution tailored to their lifestyle and preferences.

4. Retain Your Spectacle Prescriptions

● Provide patients with a detailed quote that includes features, benefits, and lifestyle dispensing options.
● Offer budget-friendly packages and be proactive in addressing objections to ensure a successful sale.

5. Sunwear Selection and Promotion

● Curate a wide selection of sunglasses, including premium brands like Maui Jim and Ray-Ban, and integrate them with ophthalmic frames.
● Educate patients about the health benefits of wearing sunglasses and demonstrate the advantages of polarized lenses.
● Encourage browsing by displaying sunwear prominently and offering trials while patients wait.

6. Contact Lens Sales

● Streamline the process of obtaining contact lenses by reducing barriers to access, such as offering trials and including contact lens fees with exams.
● Simplify pricing structures with a per-box strategy and ensure transparency by providing quotes to all patients.
● Specialize in fitting multifocals and complex contact lenses like orthokeratology (ortho-K) to meet diverse patient needs.

7. Myopia Management and Vision Therapy

● Offer comprehensive solutions for myopia management, including glasses, contacts, and vision therapy.
● Utilize advanced techniques such as axial length measurements to tailor treatments for each patient.
● Emphasize the long-term benefits of myopia control in reducing the risk of vision-related complications.

8. Dry Eye Centres and AMD Wellness

● Establish dedicated dry eye centers offering a range of products and services, including drops, cleansers, masks, and dry eye packages.
● Incorporate innovative treatments like Retina Rejuvenation techniques for managing conditions like Dry AMD, along with recommending vitamins and at-home photobiomodulation (PBM) devices.

9. Premium Boutique Frame Lines and Events

● Differentiate your practice by offering exclusive boutique frame lines and hosting trunk shows and special events to showcase new collections.
● Create a buzz around these events to attract both existing and potential patients.

10. Recalls and Follow-Ups

● Implement a proactive recall system to schedule follow-up appointments and keep patients engaged with their eye health.
● Utilize tele-optometry for convenient follow-ups, improving patient compliance and satisfaction.

By implementing these strategies, optometric practices can enhance patient satisfaction, improve clinical outcomes, and maximize revenue per patient, ultimately achieving sustainable growth and success in the competitive healthcare market.

Other tips from Dr. Trevor Miranda – Click Here.

DR. TREVOR MIRANDA

Dr. Miranda is a partner in a multi-doctor, five-location practice on Vancouver Island.

He is a strong advocate for true Independent Optometry.

As a serial entrepreneur, Trevor is constantly testing different patient care and business models at his various locations. Many of these have turned out to be quite successful, to the point where many of his colleagues have adopted them into their own practices. His latest project is the Optometry Unleashed podcast.


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FYidoctors logo trade mark

Approximately a year ago, I had the privilege of meeting Dr. Mary-Kate Alliston during her signing journey with FYidoctors in July of 2023. Her unwavering dedication and passion for optometry left a lasting impression, prompting us to offer her the opportunity as the Lead OD of one of our clinics.

FYidoctors Dr. MK ALLISTON
FYidoctors Dr. MK ALLISTON

What truly stood out about Mary-Kate’s journey was not only her signing as a new graduate in a leadership role but also her confidence in serving as the sole OD in that clinic.

FYidoctors is fortunate to have been chosen as her inaugural practice space, and is happy to share a little about herself:

  1. Tell us about yourself

I am originally from Ancaster, Ontario and I have worked with FYidoctors in different capacities since 2018. I began my post-secondary education at Western University and obtained a Bachelor’s of Science degree with a double major in Physiology and Biology. I then went on to study Optometry at the University of Waterloo School of Optometry and Vision Science and graduated in spring 2023.

  1. What made you choose optometry?

I knew from a young age that I wanted my career to be centered around helping people, becoming involved in my community, and making a difference in people’s lives. I entered my undergraduate studies with the ambition of becoming a medical doctor but with the goal of exploring other healthcare-related options that fit my lifestyle and priority of work-life balance. I always endeavored to work in primary healthcare because I love interacting with others and building relationships over time.

  1. What do you love about your job?

I love so many things about the job. I love that at the very least, we are improving patients’ lives simply by improving their vision with either glasses or contact lenses. I love that the profession has so many different facets, including eye health and binocular vision, and that we have the potential to make a difference in the patient’s overall health as well as being a part of their larger healthcare team. I love that, as optometrists, we are always learning new information that can benefit our patients and the profession is always evolving. I love the lifestyle and the work-life balance the career provides as well, and that I get to do what I always aspired to do in my career, which is help people and enhance their lives every day.

  1. What advice would you offer soon-to-be graduates?

I have placed a lot of importance in my life on experiences, and have made that a priority throughout my post-secondary years. I have volunteered, shadowed, and worked in a variety of different clinics including other FYidoctors locations, and have learned so much about what my goals are as a practitioner and what I prioritize in a workplace environment. I took an opportunity to do one of my externship rotations in another province I had never been to before, and I have worked in both rural and urban areas. My advice would be to seek out new experiences outside of your comfort zone to gain different perspectives and discover what your goals will be once you become a practitioner. I would also recommend starting the job search early and taking your time to decide what is right for you, and do not be afraid to ask the “hard questions” of your future workplace.

Dr. Mary-Kate Alliston currently practices at our Kitchener-Waterloo clinic and is happy to chat about her experience with future graduates.

Looking for career opportunities with FYidoctors?

Contact me at Michelle.Melnyk@fyidoctors.com

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FYidoctors Michelle Melnyk

Michelle Melnyk

With over a decade of dedicated service, Michelle Melnyk has been proud to have influence across various roles in Talent Aquisition. At FYidoctors, she began as the Optometrist Recruiter for the Ontario region, and soon after, stepped into her current role as Manager of Campus Engagement. Her journey began with a Bachelor of Arts in Psychology from Mount Royal University with a minor in Human Resources, where she developed an understanding of human behavior and organizational dynamics. Beyond her professional endeavors, Michelle is known for her advocacy for work-life balance and her passion for family, plants, and travel. With her background and dedication, Michelle continues to shape the careers of individuals while making meaningful contributions to the field of talent management.


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