8 Tips for Doing Competitor Analysis in Optometry

All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some ...

 

Is Virtual Dispensing a Possibility for Your Practice?

Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair ...

 

7 Reasons Why ODs are Behind Dentists and Vets

Jackie Joachim, COO of ROI Corporation, opines on the reasons acquisition money and commercial professionalism in ...

 

Science and Art: Improving Sports Performance

The technology to measure and improve an athlete’s visual perception and on-field performance has never been better. ...

 

How to Stand Out from Other Optometrists

The optometry world is changing dramatically, especially with the increase in competitors. It is essential for ...

 

Two Ways To Lose And why customer care is still the be-all and end-all when dealing with clients

When a business sells, a new owner brings new policies, procedures and an ownership style that might not suit some ...

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