All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some ...
Differentiation | Business Strategy
8 Tips for Doing Competitor Analysis in Optometry
Is Virtual Dispensing a Possibility for Your Practice?
Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair ...
7 Reasons Why ODs are Behind Dentists and Vets
Jackie Joachim, COO of ROI Corporation, opines on the reasons acquisition money and commercial professionalism in ...
Science and Art: Improving Sports Performance
The technology to measure and improve an athlete’s visual perception and on-field performance has never been better. ...
How to Stand Out from Other Optometrists
The optometry world is changing dramatically, especially with the increase in competitors. It is essential for ...
Two Ways To Lose And why customer care is still the be-all and end-all when dealing with clients
When a business sells, a new owner brings new policies, procedures and an ownership style that might not suit some ...
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