The Optometry Practice Strategy Series’ first live webinar takes place June 24 at 8:00 PM EDT offering 1 hour of COPE CE credit at no cost.
Eye Care Business Canada is pleased to announce the launch of the OD Practice Strategy Series, a new national webinar program designed to help optometrists strengthen practice performance, adapt to emerging trends, and make informed decisions across key areas of modern practice.
The first course in the series, “From Content to Clinic: Social Media as Patient Education in Optometry,” has been COPE qualified for 1 hour of CE credit (#104574-GO). The live webinar will take place on June 24 at 8:00 PM ET available at no cost to attendees.
View the full schedule and register early here: Click Here to register now.
First Course: From Content to Clinic
Social media has become a major source of health information for patients, but not all of that information is accurate, complete, or clinically appropriate. For optometrists, this creates both a challenge and an opportunity: to help patients navigate misinformation while using digital channels to support education, compliance, and better clinical conversations.
Presented by Dr. Alexa Hecht, OD, this course will provide an evidence-based framework for using social media as a patient education tool in optometry. The session will focus on three high-prevalence clinical areas where social media can strongly influence patient behaviour: dry eye and ocular cosmetics, contact lens hygiene and compliance, and myopia management. The course will also explore how optometrists can develop accurate, accessible, and professionally responsible content for platforms such as Instagram and TikTok.
About Dr. Alexa Hecht
Dr. Alexa Hecht is a Toronto-based optometrist, practice owner, and digital health educator. She is the owner of Lio & Light Eyecare in Toronto and has built a combined Instagram and TikTok community of more than 90,000 followers, focused on evidence-based eye care education for patients.
Her clinical and educational work includes experience in dry eye disease management, myopia management, contact lens care, patient education, and professional brand-building. She is also a co-host of the Future Focus Podcast from NextGen OD Canada and has been a featured speaker on social media, professional brand-building, and modern practice growth for optometry students and early-career optometrists.
Dr. Hecht’s background makes her particularly well suited to deliver a course on how optometrists can translate clinical knowledge into responsible, patient-facing digital education.
A Series Built Around Practical OD Practice Strategy
The OD Practice Strategy Series will feature a range of sessions addressing the business, operational, financial, and patient engagement issues shaping optometric practice today.
Planned topics include areas such as social media in practice marketing, tax-smart practice planning, buying a practice and practice valuations, EHR systems and operations, AI tools, optometry-audiology opportunities, wealth management, and team management.
The full schedule of topics will be available on the series landing page, where optometrists can register early for upcoming sessions.
No-Cost Registration and CE Credit
The June 24 webinar is offered at no cost and provides the opportunity to earn 1 hour of COPE-qualified CE credit.
Course: From Content to Clinic: Social Media as Patient Education in Optometry
Speaker: Dr. Alexa Hecht, OD
Date: June 24
Time: 8:00 PM ET
COPE Course Number: 104574-GO
CE Credit: 1 hour
Cost: No charge
[View the full schedule of all Webinars]
