NextGenOD podcast

In this inspiring episode of the NextGEN OD Podcast, hosts Amrit and Alexa sit down with Dr. Ritesh Patel, a Toronto-based optometrist and industry leader, to discuss the transformative power of mentorship and the journey of building a private practice. With an impressive career that spans the U.S. and Canada, Dr. Patel brings invaluable insights for optometry students and new graduates alike.

Key Highlights:

  • The Importance of Mentorship: Dr. Patel emphasizes how mentorship accelerates professional growth by offering guidance, reducing common missteps, and providing a broader perspective on career development.
  • Qualities of a Great Mentor: Practical advice on identifying mentors who align with your values and goals, ensuring the relationship fosters confidence and empathy.
  • Private Practice Insights: Dr. Patel shares his journey of establishing his own practice, overcoming challenges, and creating a welcoming, patient-centered environment that reflects his personal vision.
  • Building Connections: Tips for students and young optometrists on how to seek out mentorship opportunities through networking at events and conferences.
  • The Role of Fun and Authenticity: From giving patients sour keys to playing eclectic music, Dr. Patel highlights the importance of creating a unique and enjoyable experience for both patients and practitioners.
  • Advice for Aspiring Practice Owners: Encouragement for new graduates to embrace imperfection, leverage mentorship, and take gradual steps toward building a successful private practice.

This episode is a must-listen for anyone navigating the path from optometry student to thriving professional. Tune in now on your favorite podcast platform to hear Dr. Patel’s full story and practical advice!

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

Eye Recommend - Exclusive SponsorEye Recommend is a dynamic network of independent optometrists dedicated to providing personalized, comprehensive eye care. They offer outstanding career opportunities across various optometry specialties, along with signing bonuses, mentorship programs, and access to exclusive world-class events and education. With a vast network of experts and clinics nationwide, they empower optometry students and recent graduates to build successful and fulfilling careers.


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Revenue RX Optical Wins Podcast

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

In this episode of Revenue RX: Optical Retail Wins, I explore how simple, grassroots ideas can unlock new opportunities for your business—no complicated SEO, website tricks, or expensive social media campaigns required.

Sure, those digital tools are important, but sometimes the most effective strategies are right in front of us. Innovation isn’t reserved for the tech-savvy; it’s about being curious, thinking differently, and taking the time to notice opportunities around you.

Listen to this episode now

Discovering Opportunities Next Door

One of my favorite lessons in innovation started with a vacant storefront next to my optical shop. For months, the empty space was doing me no favors. But one day, during one of my walkabouts, I stumbled across a nail salon struggling in a nearby, run-down building. They were always busy, fully booked, and operating on a month-to-month lease.

I saw an opportunity. I armed the salon owners with information about the vacant space next to my store, helped them negotiate better terms with the landlord, and within 60 days, they had moved in. This wasn’t just luck—it was a deliberate move to create a synergy between our businesses. Their clientele, mostly women aged 35-65, overlapped perfectly with my customer base.

We took it a step further: I provided the nail salon with discount vouchers to hand out to their customers, encouraging them to visit my optical shop. I also placed signage on the salon’s back entrance, leading to a shared parking lot, with exclusive offers for their clients. This simple partnership brought in new customers without the need for expensive ads—just a bit of legwork and old-school marketing.


Leveraging Hotel Room Directories

Another opportunity came from the two hotels within a block of my store. Hotel directories often feature local business ads and promotions, but none of my competitors had taken advantage of this space. So, I approached the hotels with a proposition: I’d be the exclusive optical business in their directories.

Many hotel guests stay long enough to purchase new eyewear, and for those who didn’t, we offered free shipping. It was a low-effort, high-reward strategy—tapping into a new customer base with minimal expense. Innovation doesn’t need to be groundbreaking; sometimes it’s just about being the first to notice an overlooked opportunity.


Cross-Promotion with Hearing Services

My next big win came from recognizing the connection between vision and hearing. I noticed that many of my older customers could benefit from hearing screenings. Instead of setting up a hearing business myself, I partnered with a local hearing company that needed a place to conduct tests.

We set up a small hearing booth in the back of my store and advertised free screenings on our windows and sidewalk signs. The hearing company paid a monthly fee for the space, and I gained foot traffic from people seeking hearing tests—most of whom also wore glasses. It was a win-win. When the original hearing company pulled out, I quickly partnered with another one, ensuring the continuity of the service.

This collaboration didn’t require hiring new staff or investing in expensive equipment—just a bit of creative thinking. It was about staying in my lane while leveraging partnerships to increase customer visits.


Empowering Customers with a Photo Comparison Studio

One day, I noticed customers taking selfies while trying on frames, but they struggled to compare multiple looks. I invested in a specialized camera system that displayed four images side-by-side, allowing customers to see themselves from different angles. It also featured easy-to-understand content about lens coatings and eye health.

This simple setup, which I called the “studio,” transformed the shopping experience. Customers could sit comfortably, compare their looks, and feel empowered to make informed decisions. This wasn’t just about selling glasses—it was about enhancing trust and building customer confidence. The ROI from this interactive tool was immediate, paying for itself almost daily.


Innovation: A Continuous Process

Innovation isn’t complicated—it’s about trying new things and acting on ideas. It’s not enough to have good ideas; execution is what sets successful businesses apart. Whether it’s moving in a new neighbor, advertising in hotel directories, or partnering with a hearing company, the key is staying curious and open to opportunities.

I learned early on that holding onto ideas without sharing them stifles growth. As a kid, I was told, “He who tells all he knows, knows little.” But I’ve found the opposite to be true—when we share what we know, we create opportunities for others to share with us, and we all benefit.


In this episode of Revenue RX, I remind you that what got you here today won’t get you where you want to go tomorrow. To grow, you need to keep innovating. Innovation isn’t always high-tech; it’s about seeing what’s already around you, reframing problems, and finding solutions in unexpected places.

Tune in to this episode for more insights, and stay tuned for future episodes where I’ll explore the power of trust, communication, and image in driving conversions. Because at the end of the day, innovation is simply doing new things.

Joseph Mireault

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.


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NextGenOD podcast

In the second episode of Future Focus: The NextGEN OD Canada Podcast, hosts Amrit and Alexa provide essential guidance for optometry students and new graduates navigating the job application and interview process. Drawing from their personal experiences, they share practical advice to help new optometrists make a lasting impression and secure the right opportunity.

Key Topics Covered:

  • The distinction between resumes and CVs, with tips on crafting a concise, visually appealing, and impactful resume
  • Techniques for showcasing unique clinical skills and making your personality shine through on paper
  • The importance of maintaining a professional LinkedIn profile and utilizing various job boards and association resources for career opportunities
  • Networking strategies, including how to engage with speakers, leverage professional events, and build valuable connections in the optometry field
  • Interview preparation tips: researching clinics, asking insightful questions, and understanding the art of negotiating contracts and compensation
  • The significance of following up with potential employers and assessing the overall fit of a job opportunity

Packed with actionable insights, this episode equips listeners with the confidence and tools needed to excel in their optometry career search. Don’t miss out on this practical guide to acing interviews and making the best career choices in optometry!

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

Eye Recommend - Exclusive SponsorEye Recommend is a dynamic network of independent optometrists dedicated to providing personalized, comprehensive eye care. They offer outstanding career opportunities across various optometry specialties, along with signing bonuses, mentorship programs, and access to exclusive world-class events and education. With a vast network of experts and clinics nationwide, they empower optometry students and recent graduates to build successful and fulfilling careers.


Sign up to the NextGEN OD Newsletter to get episode notifications and other updates from NextGEN OD Canada.


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Revenue RX Optical Wins Podcast

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

In this episode of Revenue RX: Optical Retail Wins, I explore how simple, grassroots ideas can unlock new opportunities for your business—no complicated SEO, website tricks, or expensive social media campaigns required.

Sure, those digital tools are important, but sometimes the most effective strategies are right in front of us. Innovation isn’t reserved for the tech-savvy; it’s about being curious, thinking differently, and taking the time to notice opportunities around you.

Listen to this episode now

Discovering Opportunities Next Door

One of my favorite lessons in innovation started with a vacant storefront next to my optical shop. For months, the empty space was doing me no favors. But one day, during one of my walkabouts, I stumbled across a nail salon struggling in a nearby, run-down building. They were always busy, fully booked, and operating on a month-to-month lease.

I saw an opportunity. I armed the salon owners with information about the vacant space next to my store, helped them negotiate better terms with the landlord, and within 60 days, they had moved in. This wasn’t just luck—it was a deliberate move to create a synergy between our businesses. Their clientele, mostly women aged 35-65, overlapped perfectly with my customer base.

We took it a step further: I provided the nail salon with discount vouchers to hand out to their customers, encouraging them to visit my optical shop. I also placed signage on the salon’s back entrance, leading to a shared parking lot, with exclusive offers for their clients. This simple partnership brought in new customers without the need for expensive ads—just a bit of legwork and old-school marketing.


Leveraging Hotel Room Directories

Another opportunity came from the two hotels within a block of my store. Hotel directories often feature local business ads and promotions, but none of my competitors had taken advantage of this space. So, I approached the hotels with a proposition: I’d be the exclusive optical business in their directories.

Many hotel guests stay long enough to purchase new eyewear, and for those who didn’t, we offered free shipping. It was a low-effort, high-reward strategy—tapping into a new customer base with minimal expense. Innovation doesn’t need to be groundbreaking; sometimes it’s just about being the first to notice an overlooked opportunity.


Cross-Promotion with Hearing Services

My next big win came from recognizing the connection between vision and hearing. I noticed that many of my older customers could benefit from hearing screenings. Instead of setting up a hearing business myself, I partnered with a local hearing company that needed a place to conduct tests.

We set up a small hearing booth in the back of my store and advertised free screenings on our windows and sidewalk signs. The hearing company paid a monthly fee for the space, and I gained foot traffic from people seeking hearing tests—most of whom also wore glasses. It was a win-win. When the original hearing company pulled out, I quickly partnered with another one, ensuring the continuity of the service.

This collaboration didn’t require hiring new staff or investing in expensive equipment—just a bit of creative thinking. It was about staying in my lane while leveraging partnerships to increase customer visits.


Empowering Customers with a Photo Comparison Studio

One day, I noticed customers taking selfies while trying on frames, but they struggled to compare multiple looks. I invested in a specialized camera system that displayed four images side-by-side, allowing customers to see themselves from different angles. It also featured easy-to-understand content about lens coatings and eye health.

This simple setup, which I called the “studio,” transformed the shopping experience. Customers could sit comfortably, compare their looks, and feel empowered to make informed decisions. This wasn’t just about selling glasses—it was about enhancing trust and building customer confidence. The ROI from this interactive tool was immediate, paying for itself almost daily.


Innovation: A Continuous Process

Innovation isn’t complicated—it’s about trying new things and acting on ideas. It’s not enough to have good ideas; execution is what sets successful businesses apart. Whether it’s moving in a new neighbor, advertising in hotel directories, or partnering with a hearing company, the key is staying curious and open to opportunities.

I learned early on that holding onto ideas without sharing them stifles growth. As a kid, I was told, “He who tells all he knows, knows little.” But I’ve found the opposite to be true—when we share what we know, we create opportunities for others to share with us, and we all benefit.


In this episode of Revenue RX, I remind you that what got you here today won’t get you where you want to go tomorrow. To grow, you need to keep innovating. Innovation isn’t always high-tech; it’s about seeing what’s already around you, reframing problems, and finding solutions in unexpected places.

Tune in to this episode for more insights, and stay tuned for future episodes where I’ll explore the power of trust, communication, and image in driving conversions. Because at the end of the day, innovation is simply doing new things.

 

 
Joseph Mireault

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.


Share:
Rate:

5 / 5. 1

Revenue RX Optical Wins Podcast

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

How do you attract more customers to your optical store? The answer might be right in front of you. In this episode of Revenue RX: Optical Retail Wins, I’m sharing insights from my journey in the optical retail world—and beyond—that helped me uncover hidden opportunities. You don’t need to reinvent the wheel to make a difference in your business.

Sometimes, the smallest changes, if done with intention, can yield the biggest results.

Listen to this episode now

 

When I took over the store, I wasn’t just facing competition—I had eight other optical stores on the same street. Outspending them wasn’t an option, but out-thinking them was.

I wasn’t an optician or an optometrist; I was an entrepreneur, and I knew my first challenge was visibility. One rainy day, a bright yellow DHL truck drove by, and I thought, You can’t miss that thing! That’s when the idea hit me: if the truck can grab attention, why not the store? I got permission from the landlord, bought the paint, and turned the store into a bright yellow beacon.

Innovative (and Cost-effective) Marketing
But I didn’t stop there. I had a yellow Toyota FJ Cruiser at the time, and I figured, why not turn my car into a rolling advertisement? I wrapped it with the store’s name, address, and phone number, and suddenly, my daily commute became a mobile billboard. Every day, as I drove the same route my customers took, I was marketing the business—creating impressions, rain or shine, without lifting a finger.


Foot traffic was another challenge. There was a busy bus stop right outside the store, but it faced away from the building, with people lining up with their backs to me. Across the street were parking meters, and I saw an opportunity. Every morning, I parked my branded yellow SUV at one of those meters.

For just $4 a day, I had a prime advertising spot—right where people waiting for the bus could see it, and directly across from my competitors. It was far cheaper than a bus stop poster, and it gave me visibility all day long.

Even with all these efforts, I quickly learned that just being visible wasn’t enough. One day, I asked a passerby if they knew where the nearest optical store was. They looked confused and said, “No idea.” They had just walked right past my store—past the bright yellow paint, the sandwich board sign, and even a bus stop poster. That’s when I realized I needed something extra, a small touch to tie everything together.


One day, I saw a party nearby with someone carrying a helium balloon, and I thought, That’s it! A balloon catches the eye like nothing else. So I tied a bright balloon to my sandwich board outside the store. The effect was immediate. People who had missed the sign before now noticed it, and once their attention was on the balloon, they saw the board, the yellow store, and everything else. It was all connected. When I asked someone again where the nearest optical store was, they pointed right at my place and said, “It’s the one with the balloon!”


This episode is packed with lessons from moments like these—ways I found to stand out without breaking the bank. I didn’t just rely on paint and balloons. I also built innovative marketing partnerships.

I also learned the value of taking advantage of slow economies. During the recession, other businesses cut back on marketing, but I doubled down.

Running a business isn’t easy, and I know how tempting it can be to get stuck in the day-to-day operations. But I focused on working on my business, leaving my well-trained staff to handle customer care so I could keep coming up with new ways to attract customers. It’s all about staying creative and finding your own “balloon”—that one thing that makes your store stand out and draws people in.

Because what got you here today won’t get you where you want to go tomorrow.

Keep your eyes wide open, stay creative, and remember—innovation is simply doing new things.

 

 
Joseph Mireault

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.


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Revenue RX Optical Wins Podcast

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

In this episode of Revenue RX, we unpack the mindset and strategies necessary to not only keep up with change but to harness it as a tool for success.

Change is not just an option in optical retail—it’s a necessity. In the latest episode of Revenue Rx, we dive deep into the essence of change, exploring why it is the price we pay for survival in this dynamic industry. If you’re standing still, you’re not maintaining your position—you’re falling behind.

Listen to this episode now

The Illusion of Standing Still

Let’s start with a hard truth: standing still doesn’t exist in business. If you’re not moving forward, you’re slipping backward. The world around you is constantly evolving, and if you’re clinging to the status quo, you’re at risk of being left behind. This episode is a wake-up call, an intervention of sorts, urging you to take action before it’s too late. You have a choice: become a maker of change or fall victim to it.

Success in optical retail—or any business for that matter—requires a willingness to embrace risk and do things differently. What got you here won’t get you where you want to go next. Complacency is the enemy of progress. The discomfort you feel when making changes is natural, but it’s also a sign that you’re on the right path. This episode introduces the concept of the Sigmoid Curve, a crucial principle in business that underscores the importance of reinvention at the height of success.

Understanding the Sigmoid Curve

The Sigmoid Curve represents the life cycle of businesses, products, and even personal growth. It has four key stages: start-up, growth, decline, and reinvestment. The latter two are where many businesses falter. As your business matures, growth slows, competition increases, and the market becomes saturated. It’s at this point that reinvestment and innovation are essential to avoid a downward spiral.

The episode highlights the downfall of once-great companies like Blockbuster, Kodak, and Sears—giants who fell because they didn’t adapt in time. The lesson here is clear: no one is immune to failure. Even if you’re riding high now, complacency can lead to a slow but inevitable decline.

The key takeaway? Anticipate the need for change before you hit the decline phase. Reinvestment, whether it’s in new ideas, technologies, or business models, is essential for sustained success. Transform your business to a new curve before the current one goes too far into decline.

The Psychology of Change

Change isn’t just about strategy—it’s deeply psychological. Making decisions, particularly those that involve significant changes, is stressful. It’s no surprise that many people resist change because of the fears associated with it. These fears range from fear of the unknown and fear of failure to fear of loss and even fear of success.

This episode delves into these common fears, encouraging you to confront them head-on. Recognizing these fears is the first step in overcoming them. The episode offers practical advice on how to build confidence and reduce anxiety by taking small, manageable steps toward change.

One powerful example is how we approach major life changes, like marriage or starting a family. We don’t let fear hold us back from these significant life events because we focus on the positive outcomes rather than the potential risks. The same mindset should apply to business. By focusing on the benefits of change rather than the discomfort it might cause, you can push through resistance and make the necessary adjustments to keep your business thriving.

Why Change is Critical in Optical Retail

The optical retail industry is no exception to the rule of change. Markets are constantly evolving, and if you don’t adapt, you risk becoming irrelevant. Whether it’s changing styles, new technologies, or shifting demographics, staying ahead of the curve is crucial.

Innovation is a driving force behind success. In this episode, I share examples from my own business journey, such as giving my stores a facelift every five years to keep the environment fresh and engaging for customers. Simple, thoughtful changes can make a big difference, whether it’s updating your store’s layout, introducing new product displays, or enhancing the customer experience with interactive elements.

But change isn’t just about aesthetics. It’s also about the practical aspects of running a business, like cost savings and resource management. Regularly reviewing your processes and making adjustments can lead to significant improvements in efficiency and profitability. In my case, I made a habit of reviewing balance sheets monthly and challenging suppliers to offer more competitive pricing.

The Bottom Line: Make the Commitment to Change

The path to success in optical retail—or any business—requires a commitment to change. Stagnation is the enemy, and the way out is through strategic reinvestment and continuous innovation. The decisions you make today will determine your future. So, start by setting aside resources for reinvestment, identify one key area of your business that can directly impact your bottom line, and focus on making meaningful changes there.

In the end, thoughtful change is not just about keeping up—it’s about getting ahead. It’s about making your business more resilient, more competitive, and more successful in the long run.

Call to Action

Don’t let complacency be your downfall. Listen to the full episode of  my podcast and learn how to embrace change as the key to thriving in the optical retail industry. Your business’s future depends on the decisions you make today—so make the commitment to change now.

 

 
Joseph Mireault

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.


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Rate:

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NextGenOD podcast

Welcome to the inaugural episode of Future Focus: The NextGEN OD Canada Podcast. In this episode, our hosts engage in a compelling discussion about various optometry practice settings, including corporate, independent private practice and surgical settings. Our hosts delve deep into the differences in patient interactions, follow-up care, and the unique challenges faced in each of the optometry practice environments.

  • Independent Private Optometry Practice
  • Corporate Settings
  • Independent Contractor in Optical Retail Settings
  • Surgical Care Settings

Key Points Discussed:

  • Patient dynamics in the various settings and how they affect optometric practice
  • How surgical and hospital settings offer opportunities to engage with unique and complex cases, enhancing skills in ocular disease management.
  • How various settings present challenges that can affect control over your work schedule and work-life balance.
  • How to balance personal standards of care with business pressures in each setting

This conversation underscores the importance of understanding the advantages and challenges of different optometry practice settings for new optometrists, serving as a valuable resource for students and recent graduates navigating their early careers.

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

Eye Recommend - Exclusive SponsorEye Recommend is a dynamic network of independent optometrists dedicated to providing personalized, comprehensive eye care. They offer outstanding career opportunities across various optometry specialties, along with signing bonuses, mentorship programs, and access to exclusive world-class events and education. With a vast network of experts and clinics nationwide, they empower optometry students and recent graduates to build successful and fulfilling careers.


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NextGenOD podcast

EyeCare Business Canada Unveils NextGEN OD Podcast with Eye Recommend as Exclusive Sponsor

EyeCare Business Canada, a division of VuePoint IDS, is thrilled to introduce the NextGEN OD Canada Podcast, a brand-new series tailored specifically for young optometrists and Canadian optometry students, both domestically and internationally. Set to premiere in late September 2024, the podcast will be co-hosted by two esteemed young professionals in Canadian optometry, Drs. Amrit Bilkhu and Alexa Hecht.

This dynamic podcast will cover a wide array of topics vital to optometry students, ranging from career development and job market trends to board exam preparation. Episode themes will be shaped by a recent survey of Canadian optometry students, ensuring the content is relevant and impactful.

With monthly episodes, the podcast will feature guest appearances from leading experts and thought leaders, offering invaluable advice and perspectives to help guide the next generation of Canadian optometrists.

“We’re excited to create a space for optometry students to explore future career opportunities and gain practical insights,” said Dr. Amrit Bilkhu, co-host of the podcast. “Our aim is to support students as they transition from academic life to successful optometry careers.”

Dr. Alexa Hecht echoed these thoughts, adding, “We want to provide students with the tools and information they need to excel—whether that’s exam preparation or finding the perfect career match. We look forward to connecting students with essential resources.”

The NextGEN OD Canada Podcast is exclusively sponsored by Eye Recommend, a prominent network supporting independent optometry clinics throughout Canada. Eye Recommend equips independent optometrists with the technology, resources, and services they need to thrive in today’s competitive landscape.

Eye RecommendLee Raffey, CEO of Eye Recommend, shared, “We’re proud to sponsor a podcast focused on the development and success of future optometrists. Eye Recommend is dedicated to the growth of independent optometry, and this podcast is an excellent opportunity to invest in the next generation.”

David Pietrobon, Publisher of EyeCare Business Canada, commented, “The NextGEN OD Canada Podcast provides an exciting and engaging platform to inspire and educate Canadian optometry students. We’re grateful for Eye Recommend’s sponsorship, which aligns with our shared mission to support young optometrists from the outset of their careers.”

The podcast will be accessible on all major podcast platforms, including Apple Podcasts, Blurberry, Spotify, and Google Podcasts. Additionally, each episode and its summary will be available on the NextGEN OD website and featured in both the NextGEN and OptikXTRA e-newsletters, ensuring seamless access for students and professionals alike.

With insightful content and subject-matter expert guest speakers, the NextGEN OD Canada Podcast promises to be a must-listen for students preparing to embark on their careers in optometry. Don’t miss the debut episode, launching later this month.


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Revenue RX Optical Wins Podcast

By Joseph Mireault
Optical Retail Entrepreneur, Podcast Host, Certified Business Coach

In the ever-evolving world of optical retail, success isn’t just about having the right products or an attractive storefront. It’s about mastering the one resource that’s more precious than anything else: time.

In this latest podcast episode, I delve into the transformative power of time management and share how it’s not just a tool, but the cornerstone of true wealth—wealth that goes beyond money and taps into the freedom to live life on your own terms.

Listen to this episode now

The Ultimate Test: Can Your Business Thrive Without You?

Let me take you back to a pivotal moment in my career. It was 2010, and three years after purchasing my optical store, revenue had doubled, even amidst a recession. Our focus on four key areas—strategic planning, team building, best practices, and brand exposure—had paid off. But I needed to put our progress to the ultimate test.

An opportunity arose when I was invited to a wedding in Sri Lanka. My family and I decided to make it a month-long trip—an entire month away from the daily grind. This was the moment of truth. Could my business survive without me?

I boarded the plane, filled with a mixture of excitement and anxiety. Could I truly let go? Could I trust that the systems I’d put in place were strong enough to sustain the business without my daily input? As we took off, a sense of relief washed over me. For the first time, I felt the real wealth of discretionary time—time that I had earned through strategic management and trust in my team.

When I returned, I was astonished to find that the store had generated its highest monthly revenue since I had bought it. It was a moment of revelation. I realized that I had gained control over time and, in doing so, had achieved a level of wealth that went far beyond financial gain.

What Is Real Wealth?

This experience led me to a deeper understanding of what true wealth means, particularly in the context of optical retail. Is wealth measured by the money in your bank account, or is it about what that money can buy? For many, the ultimate luxury that money can buy is time—time to spend with family, to travel, to pursue passions, and to step back from the day-to-day operations of the business.

But this discretionary time doesn’t come easily. It’s what separates the truly successful from those who are merely getting by. It’s the difference between working in your business like an employee and working on your business as an entrepreneur. What is the key to unlocking this time? Mastering time management.

TIME is The Holy Grail

Time is non-renewable. Once it’s gone, it’s gone. You can save it, waste it, spend it, and even buy it, but you can’t create more of it. In optical retail, time is the nucleus around which everything else revolves. If you’re going to innovate, grow, or even just maintain your business, you must first find the time to do so.

The reality is that most of us are working at 110% capacity or more. Our days are packed, our to-do lists never-ending. But to move to the next level in your business, you must take control of your time. If you don’t, time will control you. The good news is that we all have 24 hours in a day. The bad news? We only have 24 hours in a day.

Practical Steps to Reclaim Your Tim

So, where do you start? The first step in reclaiming your time is to stop doing things that no longer serve you. Take a hard look at how you’re spending your time. Make a list of the tasks that consume your day. Are they worth your time, or could someone else handle them? Would you pay someone your salary to do what you’re doing right now? If the answer is no, delegate or eliminate those tasks.

As optical retail owners, we wear many hats. But to truly succeed, we need to shift our focus from the day-to-day tasks of a technician or manager to the strategic thinking of an entrepreneur. This means trusting your team, letting go of micromanagement, and freeing up your time to focus on what really matters.

Sometimes, you must spend money to gain time. Hiring the right people, investing in training, and delegating responsibilities can give you the freedom to think bigger and plan for the future. Remember, starting something new often means stopping something old. So, what will you stop doing today to reclaim your time?

The Relationship Between Money and Time

Money is a tool, a means to an end. But in the context of time, it takes on a new meaning. Money buys you time. Time to think, to plan, to innovate. The more control you have over your time, the more freedom to pursue what really matters.

In optical retail, this could mean the difference between just getting by and truly thriving. It’s not about making more money for its own sake. It’s about using that money to gain more discretionary time, to have more options, and ultimately, to live a life that is truly free.

Take Control of Your Time

If you want to survive and thrive in optical retail, you must take control of your time. “What got you here today won’t get you to where you want to go tomorrow.” It’s time to make a commitment to change. Start by reclaiming your time, focusing on what counts, and delegating the rest.

Listen to the full episode of our podcast for more insights on how to master time and build true wealth in your optical retail business. Your journey to success starts with the first step—understanding the value of time.

 
Joseph Mireault

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.


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Revenue RX podcasts

Optical retail owners looking to enhance their revenue and drive business growth now have a powerful new resource at their disposal.

Revenue RX: Optical Retail Wins is a new podcast designed specifically for eye care professionals (ECPs) who are eager to build their businesses but are unsure where to begin, have exhausted their ideas, or simply lack the time to strategize effectively.

Hosted by Vancouver-based optical entrepreneur and business coach Joseph Mireault, the podcast offers a winning prescription for optical store owners. Each episode delves into actionable insights and fresh ideas aimed at helping ECPs differentiate between working on their business and working in their business—an essential distinction for sustainable success.

The podcast emphasizes that trust is often the biggest expense in business and guides listeners on how to manage it effectively. With a focus on key areas such as time management, team development, financial strategy, and innovative approaches, Revenue RX is poised to become an invaluable tool for those in the optical retail industry.

Joseph Mireault, with his unconventional journey into the optical retail sector, brings a wealth of experience to the table. He shares lessons from his 16 years in the optical industry, along with nearly 35 years of experience across various business ventures, which have collectively prepared him to successfully own and operate profitable optical stores.

Listeners can expect to gain insights into overcoming challenges such as stiff competition, the importance of a customer-centric marketing strategy, and how to achieve real wealth by reclaiming discretionary time.

Future episodes will cover topics like organic revenue growth, innovative marketing opportunities, fostering staff autonomy, and tackling the issue of commoditization within the optical industry.

Tune in every two weeks to Revenue RX: Optical Retail Wins and discover new strategies to transform your optical retail business. This podcast not only promises inspiration but also offers practical advice for those committed to becoming the entrepreneurs they’ve always aspired to be.

Listen to the latest episode of the Revenue RX podcast

The podcast is also featured on Eye Care Business Canada under the practice resources section.

For more information, contact:

Joseph Mireault

www.revenuerx-opticalretailwins.com

1.604.968.6282

jmiro@telus.net

Joseph Mireault

Joseph Mireault

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.


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