In the bustling environment of an optometry clinic, where precision and empathy intertwine, the relationships among staff members play a pivotal role in shaping the patient experience and clinic efficiency. From receptionists to optometrists, each member contributes to the seamless functioning of the clinic. Therefore, prioritizing and nurturing inter-staff relationships isn’t just an idealistic pursuit; it’s a practical necessity. Here’s why it’s crucial to focus on maintaining these relationships and how it can positively impact the clinic’s dynamics and outcomes.

Ask yourself this question:

When I walk into any healthcare setting, what is the thing I observe the most?

Answer: The staff.

Next question, “What influences my perception of how this appointment is going to go?”

Answer: Interactions between staff members.

We all do it. We are born observers. That’s how we learn, survive, and thrive as human beings. We watch and we make assumptions as to what’s coming next. It makes us feel safe and more at ease to do this.

Now for those of you that are thinking “That’s not a good enough reason to invest in supporting these inter-staff relationships” here are a few others that might peak your interest.

 

Clinics with Strong Inter-Staff Relationships Experience:

  1. Enhanced Communication and Collaboration:

Effective communication lies at the heart of any successful organization, and an optometry clinic is no exception. When staff members maintain healthy relationships, they are more likely to communicate openly and collaborate effectively. Whether it’s discussing patient cases, sharing insights, or coordinating schedules, a cohesive team fosters an environment where information flows seamlessly. This not only reduces the likelihood of errors but also enhances the quality of patient care.

  1. Boosted Morale and Productivity:

A positive work environment characterized by camaraderie and mutual respect is conducive to high morale among staff members. When employees feel valued and supported by their colleagues, they are more likely to feel motivated and engaged in their work. This, in turn, translates to increased productivity and efficiency. A team that works well together is better equipped to handle challenges and adapt to changes, leading to smoother clinic operations and ultimately better outcomes for patients.

  1. Culture of Trust and Support:

Inter-staff relationships built on trust and support form the foundation of a healthy organizational culture. When employees feel trusted and supported by their peers, they are more likely to take initiative, innovate, and contribute to the overall success of the clinic. Moreover, a culture of trust encourages open dialogue and constructive feedback, allowing staff members to learn from each other and grow both personally and professionally.

 

  1. Reduced Turnover and Enhancing Recruitment:

A clinic that prioritizes inter-staff relationships is more likely to retain its employees and attract top talent. Staff members who feel connected to their colleagues and supported by their workplace are less likely to seek opportunities elsewhere. Additionally, a positive work culture characterized by strong relationships can serve as a powerful recruitment tool, drawing in skilled professionals who are eager to be part of a collaborative and supportive team.

Now are you starting to see why focused effort on creating these strong relationships can benefit your clinic?

I hope so at this point! Because you can clearly see that this is a win, win for all people involved.

Here are a few ideas to get you started on fostering these inter-staff relationships:

  • Increase your approachability: Take trainings on self regulation, self-awareness, self-management, and social awareness to increase your team’s comfort around you.
  • Recognize and appreciate staff members for their contributions and achievements through verbal praise, written commendations, or employee recognition programs.

 

  • Celebrate milestones, birthdays, and work anniversaries to show appreciation for the dedication and hard work of the staff.
  • Acknowledge personal achievements in life. Congratulate team members on personal accomplishments that they share. This will encourage others to share their own and increase connection among the team.

What it comes down to is if your staff have relationships that they value and have been encouraged to value, the clinic performance increases and so does the positive perception of patients.

If you can see the value in fostering inter-staff relationships I invite you to visit https://www.emotionalintelligenceconsultinginc.com to learn more about how you can start implementing this in your own clinic.

Jade Bodzasy

Jade Bodzasy

Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc., is a dedicated Coach and Consultant for Optometric Practices. Her extensive background includes over 20,000 hours of expertise focused on customer relations, work structure refinement, training method development, and fostering improved work culture within Optometric practices.

Certified in Rational Emotive Behavior Techniques (REBT), Jade possesses a unique skillset that empowers individuals to gain profound insights into the origins of their behaviors, as well as those of others. Leveraging her certification, she equips optometry practices with invaluable resources and expert guidance to establish and sustain a positive, healthful, and productive work environment.


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As more ODs embrace the medical model, we are tasked with the tough role of bearer of bad news. Advances in instrumentation increase our diagnostic reach. But we need to handle this new responsibility well, judiciously, compassionately and wisely. In addition to an ethical, and caring service issue, this is also a business issue, which can greatly affect your practice.

Any optometric physician with a medical eyecare practice knows how hard it can be–sometimes on both patient and doctor–to communicate the sad news that the patient has a sight-threatening condition. Patients are unnerved, and an OD can sometimes struggle to strike a balance between remaining compassionate and communicating the seriousness of the condition and the need for ongoing care.

I find glaucoma and macular degeneration to be the hardest diseases to tell patients they have. They are difficult diagnoses to give because they are potentially blinding, and, in the case of glaucoma, asymptomatic. Both, in the initial phases, may not be creating a noticeable threat to vision, so it is difficult for patients to accept the diagnosis and begin a treatment plan, and accept the need for more frequent eyecare.

BALANCE HONESTY & COMPASSION

I focus on the patient, turning toward them, looking into their eyes, holding their hand (if it seems necessary) and not looking at my EHR. I want to really be certain they understand the diagnosis, and I want to provide them with resources to further understand and cope with their “new normal.”

PATIENTLY EXPLAIN DIAGNOSIS AND TREATMENT PLAN

I verbally explain the treatment plan and reinforce the verbal patient education with written patient education. I ask if there are questions after I give the diagnosis, and after I discuss the treatment plan. I also invite them to contact me with any questions that arise after they go home.

For example: “Mrs. Smith, let’s take a look at your retinal photographs from this year versus last year. As you can see, there are some small dot and blot hemorrhages in the mid-periphery of the retina. This is an indication that your blood sugar control needs improvement, and, if left unchecked, diabetes and your consistently elevated blood sugar places you at risk for permanent vision loss.”

MAKE SURE THE PATIENT UNDERSTANDS

I ask the patient to repeat to me what I just told them regarding their ocular condition. I ask them if they understand the circumstances that brought about the change in their ocular health. We discuss a treatment plan (medical intervention and nutrition). I explain that we want to “use our food as medicine.”

We discuss nutrition at length, both in the form of ideal daily diets and nutraceuticals. I prescribe Macuhealth nutraceuticals to all patients with drusen and/or a positive family history with a first-degree relative with wet or dry AMD. And I prescribe Macuhealth for patients with a history of smoking.

ANTICIPATE TOUGH QUESTIONS

The most difficult question to answer is: “why did I develop this condition?” In the case of glaucoma and AMD, there is a genetic risk, and not every patient is knowledgeable about their ocular and systemic family history. I find that many patients confuse cataracts and glaucoma. When the diagnosis is dry AMD, I like to empower patients with the fact that AMD has modifiable risk factors, and if they stop smoking, exercise, and be sure to eat more foods rich in carotenoids, they can minimize their risk of significant vision loss.

Another hard question is whether the patient will be able to continue driving. Driving is a task so critical for a person’s independence, and any loss of their central acuity can rob patients of their independence for driving and for many activities of daily living. In response to that question I might say: “We are going to closely monitor your eyes and vision, and follow the treatment plan I have prescribed, and hopefully, together, we can keep you driving safely for years to come. I can’t make any promises, but we’ll try our best.”

COMMUNICATE DIAGNOSES CAREFULLY TO ELDERLY & CAREGIVERS

Generally, the caregiver prefers not to be in the exam room, and if they are, they do not offer any information regarding the patient’s medications or medical history. I prefer to communicate with adult children of the patient and the primary care physician. Recently, a 91-year-old couple called my office because their adult children live in Arizona and California. They have no family here, and they could not start their car. We need to have a person to contact in the event of an emergency. This is so important today, when many families are not living near one another.

How do you communicate serious diagnoses in your practice? What lessons have you learned over the years about doing this in a way that ensures compassionate care, while protecting your practice?

MARY E. BONAME, OD, MS, FAAO

Mary E. Boname, OD, MS, FAAO, is the owner of Montgomery Eye Care, P.A., in Skillman, NJ. To contact her: mboname@mecnj.com.


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