Dr. Lesser, born and raised in Canada, spent her childhood outside of Toronto before moving to the US.  Laurie has spent over 25 years practicing in both private and commercial settings. 

In 2020 she joined Bailey Nelson as the Eyecare Director North America and UK, where she she can share her experience, knowledge and passion for Optometry and support Optometrists. In her spare time Laurie enjoys hiking and exploring Vancouver with her husband. She is happy to be back in Canada 

Dr. Laurie Lesser

Optometrist, Salus Pennsylvania College of Optometry (1992)
Eyecare Director – Bailey Nelson North America & UK

 

Why did you choose your field?
I have the traditional Optometrist origin story. I received my first pair of glasses at age 5 and it opened up my world (thanks Dr Stan Salsberg!). I know optometry makes a tangible difference in people’s lives and I wanted to help people. Twenty years after my first exam I became an O.D. and I continue to see patients. I became Bailey Nelson’s Eyecare director to pursue my other passion, supporting optometrists and helping them find the same level of fulfillment in being an Optometrist.

What advice would you give a new grad today?
Your work environment matters. You have worked so hard to become an optometrist, you want to make certain that you enjoy practicing. Money is important but the expectation of how many patients you see per hour or pressure to sell from the chair can be very stressful. Having the support of other Optometrists to reach out to and a great team supporting you in your office makes a big difference. The goal is to be excited to go to work every day and get to do what you’ve been striving for.

What business books would you advise other ECPs to read?
Simon Sinek’s Start with Why. ECPs can explain what they do and how they do it, but to be truly successful they need to understand their Why. If you understand what inspires you, you can inspire your team and that engagement will lead to your success.

What is your most effective marketing tool/platform?
Google reviews and online marketing are very important but the most effective way to market your practice is internal marketing. The word of mouth from your patients, referring their friends and family is extremely effective. Bailey Nelson’s “Why” is to bring Joy to Eyecare.

As an independent Optometrist you can feel confident that your patient will have the best experience inside and outside the lane. We pride ourselves on customer service from the moment they come in the store. We make it an experience worth remembering and worth sharing.

If you could take one album, one book, and one luxury item to a desert island, what would they be?
The answer depends on if I’m stranded on the desert island. If so, the book would have to be how to
survive on a desert island and the luxury item would be a mega yacht. Otherwise, any book by
Haruki Murakami, the album Scarred but Smarter by Drivin N Cryin, and a big beach umbrella.

Tell me something few people know about you?
I was an on-air radio DJ in high school. The advice: “There are no bad days in radio”, has helped
me always focus on patient needs no matter what else might be going on in my life.

Have you changed since high school?
When I was in high school, I discovered Punk music. I’m older and wiser now but a great deal of that punk rock sensibility has stayed with me. Being your true self and being passionate about what you do. Having the ability to look at things from a different perspective and not following the status quo.

It’s what excites me about Bailey Nelson; It isn’t a cookie cutter Eyewear Company with the same old ideas. Our culture, values and community make us stand out.

What is something you believed to be true for a long time only to find out you were wrong?
Oddly this just happened to me! I was watching a silly show called Peacemaker. A character mentioned that the series of children’s books about a bear family is the Berenstain Bears, not the Berenstein Bears.

When I looked it up to confirm this, I saw that this misconception is very common. There are some interesting theories about a parallel universe where the bears were called Berenstein and the two universes merged in the 1990’s. As a Haruki Murakami, fan I loved this explanation.


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Career Pathfinders

The employment market in eye care has always been a challenge but today, catalyzed by the new opportunities from eyecare organizations eager to acquire new talent, the challenges, options and opportunities are greater than ever.

An overview of the employment situation will be shared with attendees as well as some sage advice from employment gurus.

Hiring organizations will provide insights into their culture and benefits. Attendees will be able to meet with the leaders behind Canada’s largest organizations and get first-hand perspectives. OD members of the Canada’s largest optometric buying groups share their perspectives on independent optometry. 

This interactive event is ideal for early career stage eye care practitioners looking to chart their course and those, at any career stage, considering upon a change in direction.

SPEAKERS:

  • Tim Brennan, Chief Innovation Officer, FitFirst Technologies
  • Dr. Michael Naugle, VP Optometric Partnerships, FYidoctors
  • Dr. Daryan Angle, VP Business Development, IRIS Group
  • Dr. Laurie Lesser, Eyecare Director,  Canada/UK, Bailey Nelson
  • Nicholas Perry, Cofounder & Managing Director, Canada/UK, Bailey Nelson
  • Dr. Kyla Hunter, Aurora Eye Care, Grande Prairie, AB , Eye Recommend
  • Dr. Trevor Miranda, Cowichan Eyecare BC
  • Dr. Maria Sampalis, Founder & Owner, Corporate Optometry
  • Naomi Barber, BOptom, Director of Optometry, Specsavers

All events will be hosted and moderated Roxanne Arnal, OD, Certified Financial Planner. Dr. Arnal brings a unique combination of experience as a former independent practice owner and certified financial planner to the proceedings.

Mingle with your colleagues and presenters in conversation rooms following the presentations.

INTERACTIVE MEETING FORMAT, INCLUDING:

  • Presentations and Moderated Panel discussions
  • Private Video Chat tables
  • Interactive Text Chat
  • Direct Links to valuable information

Event registration is now open. Click Here for Details. 

PREMIER SPONSORS

 

 

 

PARTNER & FRIEND SPONSORS FOR THIS EVENT  

       

 

 

 

 

 

Events in the Series:  

Registration for the first event Monday October 25th,  “Technology Drivers of Change” is still open. Click here for detailed information on this event. 

Registration for the second event Monday November 1st,  “Selling & Buying a Practice” is still open.  Click here for detailed information on this event. 

Click here to register for any of the Changing Landscape Events 


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Sublease and associate opportunities available.

At Bailey Nelson, we believe in eyecare without trade-offs. Since launching in Canada 3.5 years ago, we’ve grown to 28 stores across Canada and will expand to more than 50 locations over the next 3 years.

We have sublease opportunities available for Optometrists who are passionate about eyecare and are driven to succeed. We also have part-time and associate positions available.

Optometrists who sublease with us with us can feel good about their patients coming into a warm and welcoming environment, staffed with friendly, down-to-earth people, who sell high quality glasses at fair prices.

When you work with Bailey Nelson, you get:

Financial benefits without the risks and headaches of private practice.
Keep 100% of the exam fees and spend your time focusing on your patients with little financial risk. Our team takes care of filling the appointment books (marketing), reception and pre-testing.

Incredible growth potential
Historically, fee revenue for Bailey Nelson optometrists grows between 25%- 30% per year.

The support you need to succeed
Your sublease is all-inclusive (optometry & pre-test equipment, online booking system, EMR, retinal camera, and staff support).

We’re actively recruiting for cities in B.C. (Kelowna, Vancouver and the Lower Mainland) and Ontario, and are expanding across the country.

If you like the idea of delivering excellent patient care, building your career, having a support network around you in a growing business then come and join us at Bailey Nelson.

For a confidential, no-obligation discussion contact me on +1 (236) 412-9911 or at laurie.lesser@baileynelson.com

Laurie Lesser, O.D
Eyecare Director Bailey Nelson Canada /UK

Quick Profile Information on Bailey Nelson.

This post is sponsored by Bailey Nelson Canada.

 


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We make i t easy to run your practice by providing:
• A fully equipped exam room plus pretest equipment
• Online booking and recall systems
• EMR system
• Support staff for reception & pre-testing
• Onboarding, support and training
• Tools to optimize traffic and expand your clinic

Category:    Sponsor

 

At Bailey Nelson, it’s our mission to work with innovative and caring optometrists who ensure all patients enjoy a friendly, stress-free experience worth remembering. We’re looking for passionate individuals who are highly invested in making a difference for their patients. Is that you?

Founded in Bondi Beach in 2012, Bailey Nelson is a global brand led by an incredible team with boutiques in Australia, London, Canada and New Zealand. Buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right.

DOWN TO EARTH

We give honest advice to our patients that correlate to their visual needs.

CONSTANTLY IMPROVE

We’re always finding new and innovative ways to improve the patient journey, including a focus on adding to our OD equipment.

TIGHT KNIT

Never feel like you’re practicing on an island by yourself. You’ve got a network of independent ODs to reach out to, an optometrist who serves as the eyecare director for the organization, and support from entire Bailey Nelson team in (and
out) of the store.

“I like the culture Bailey Nelson promotes, which reflects in the awesome store atmosphere and great people you get to work with. My best experiences so far have been meeting and working with various people in the company who come from different backgrounds and cultures. As an OD, you can practice as you choose and there is no pressure from sales.”

Syed Mohammed Moosavi
Optometrist at Bailey Nelson Yonge Street, Toronto

“I really enjoy working at Bailey Nelson and I knew I made the right decision when everyone I met was so down to earth and enthusiastic. Everyone is really friendly and it feels like a big family. Most importantly, Bailey Nelson supports their ODs to practice the best way possible and is always helpful whenever help is needed. With the company values being ‘tight knit’, ‘ down to earth’ and to ‘ constantly improve’, I know we will constantly work together to elevate customer
experience and move forward in a positive direction.”

Amy Zhang
Optometrist at Bailey Nelson Toronto Eaton Centre

“I have had numerous patients report to me that the ambience of the clinic and the nature of the team made their visit a much more relaxed experience than anticipated, alleviating the anxiety of patients who fear having eye exams and have deferred them for years.” 

Dr Nieka Sabeti
Optometrist at Bailey Nelson Robson St, Vancouver

 

Frequently Asked Questions

What services does the Bailey Nelson team provide?

Along with marketing to drive the appointment books, our team also helps you on the ground by taking appointments for you, and pretesting your patients. You won’t need to hire your own staff to do this.

What equipment does Bailey Nelson provide?

We provide all the equipment you’ll need to see your patients and you get a fully-equipped state of the art exam room and pretest equipment

 

Let’s talk.


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This is a sponsored post from BAILEY NELSON. 
At Bailey Nelson, it’s our mission to work with innovative and caring optometrists who ensure all patients enjoy a friendly, stress-free experience worth remembering.

We’re looking for passionate individuals who are highly invested in making a difference for their patients.
Is that you?

We make it easy to run your practice.
• A fully equipped exam room plus pretest equipment
• Online booking and recall systems
• EMR system
• Support staff for reception & pre-testing
• Onboarding, support and training
• Tools to optimize traffic and expand your clinic  

Eyecare the way it should be
Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand led by an incredible team with boutiques in Australia, London, Canada and New Zealand. Buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one.

We start with a process that’s clever and honest. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right.

Sound like a fit?
If this sounds like the perfect fit, we would love to hear from you!

Laurie Lesser, O.D.
Eyecare Director, Canada/UK
Phone: +1.236 412-9911, 954 401-2476
Email: laurie.lesser@baileynelson.com
Web: www.baileynelson.com

Click here to find more detailed information. 


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Bailey Nelson (BN), the Australia-based optical upstart (2012) has set their focus on expanding presence in the Canadian market, according to an interview with Nick Perry, co-founder and managing director of North American business.

The chain plans to grow to “50 stores over the next few years”, Perry disclosed in an interview with  Strategy C-Suite. In 2014 the company opened its first Canadian stores under a licensing agreement, but made the decision to close them three years later.

The company re-entered the market later that year (2017)  as fully corporate owned stores in 17 locations with plans for an additional 3 stores before end of June. Seven stores are in the lower mainland of BC, 5 in Alberta and 4 in Ontario.

Every Bailey Nelson store to have an OptometristThe new locations will be in Victoria, Toronto and London Ontario. The Canadian market presents some challenges compared to Bailey Nelson’s sun-blessed (or cursed) Australian home-base. The chain has strength in the sunwear market and benefits from the Australian government’ generous coverage of eye examinations, which serves to reduce the purchase cycle.

According to Perry the company will need to overcome these obstacles by working with North American eyewear designers and focus on consumer education. “One of the opportunities for us is to educate our consumers on how important regular eye health assessments are in terms of your overall well-being and that they should engage with us on a professional and more regular basis”, said Perry.

On the chain’s strategy, Perry indicated they will:

  1. Focus on Optometry – have an OD in every store
  2. Build engaged and staff that are passionate about vision
  3. Deliver quality differentiating product

Bailey Nelson is seeking Optometric leasehold partners in many cities across Canada.
Click here to find more detailed information. 

View full article on Perry’s discussion with Strategy C-Suite. 

 


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