Tag: ZEISS

Canadian Myopia Management Webinar Registration Now Open – 2 hours COPE Approved

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Canadian Eye Care Business Review and Clinical & Refractive Optometry are pleased to announce a COPE approved (2 credit hours) live CE webinar on Monday, October 29 at 8 PM (EDT):
Myopia Management:  New perspectives. New Opportunities.  
Registration for the webinar is now open.

COPE Course ID: 59812-GO      Qualified Credit: 2 hour(s)

Speakers and topics for the webinar include

  • Scott Mundle, OD, President, World Council of Optometry
    • The Challenge of Myopia 
  • Debbie Jones, FCOptom, DipCLP FAAO, CORE/Univ. of Waterloo,
    • Myopia Management from Research to Clinical Practice 
  • Jeff Goodhew, OD, Chief Co-editor Canadian Eye Care Business Review
    • Myopia Control in Practice 

Myopia can no longer be considered a benign condition. It must be addressed as a potentially sight-threatening treatable disease.  Dr Mundle will share the WCO perspectives and plans for a global Myopia awareness week in 2019. All optometrists will understand the coordinated effort toward raising awareness of Myopia as a treatable condition. Dr. Debbie Jones,will review some of the interesting research and clinical studies, and Dr Jeff Goodhew will provide pointers on how optometry can integrate myopia control to patients in the optometric practice.

Presentations will be followed by a panel discussion. Dr. Farrah Sunderji, Calgary, Alberta and Dr. Thomas Gosling, Colorado will join in a panel discussion moderated by the hosts Drs Tina and Jeff Goodhew.  Questions from the audience will be addressed.

The webinar is made possible through the generous support of CooperVision Canada,  Carl Zeiss Vision Canada and HOYA Vision Care.

Pacific University, School of Optometry is the COPE sponsoring organization and administrator for this course.

 

REGISTER

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Insight with Dr. Euan McGinty

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Dr. Euan McGinty is a transplant from the UK to the Maritimes,

having practiced in the Highlands of Scotland until 2009.

He then successfully completed the bridging program at U of Waterloo

and in 2013 started Ocean Optometry in Halifax Nova Scotia.

Dr. Euan McGinty

Optometrist Owner, Ocean Optometry

Doctor of Optomtery, Cardiff University, Wales 1993

 

How did you get into the Eye Care business?

It’s not an uncommon story in our industry – my dad was an optometrist. When I was born he was still lecturing and then when I was four he moved in to independent practice, relocating the family to the seaside town on the west coast of Scotland where I grew up.
Growing up I never thought that I would be an optometrist, I thought that a legal career was pending, however in my final year of high school I changed direction completely and I’m glad that I did! I’ve been fortunate to really enjoy optometry throughout my career to date. It’s allowed me to work in many different settings and is a continually evolving career, I’ve enjoyed some wonderful travel opportunities and met an amazing array of people.

What is something you plan on implementing in your business this year?

This year we’d like to invest in an OCT. A major instrument purchase like this is always a difficult decision – are you buying the right machine for you; will you be able to recoup on the investment; what will the lifetime of the machine be; what will aftersales support be like; how will I fit it into your routine?
There’s no easy answer to these questions, however, colleague feedback is always a great resource and regardless of machine, I haven’t heard anyone regretting their purchase.

What is something you have done in your business to set you apart?

When were planning Ocean Optometry we had a clear vision of what products we wanted to carry, knowing that we wanted to focus on the upper end of the market. As we started to review the collections it became obvious to us that we only wanted to work with independent frame manufacturers. At times we have questioned this decision, especially in the early days, when we were sitting with a lot of expensive product on the shelves and people would come in and ask, “where are your Ray-Bans?”
For us it was an opportunity to educate our potential customers about our product selection and the decision-making process behind it. Some people get it, others don’t care. Almost five years later it seems like we’ve hopefully made a good choice.

Favourite pastime/hobby?

I have three children, a daughter and two sons. The two boys are 16 and 12. Over the last year we decided to get in to RC car racing and it’s been great fun. We are fortunate to have three tracks within a short drive from us and a good hobby shop in Dartmouth, dedicated to lots of stuff radio controlled.
We purchased a car each (let’s hear it for an accumulation of birthday/Christmas money from doting grandparents!). They are all the same model, but in different colours to keep things even.

What’s your favourite 80’s jam?

The 80’s … what a musical decade! I graduated high school in 1988, so this question really spoke to me! If you ever come in to Ocean Optometry you’ll soon find out how influenced we are by the 80’s and early 90’s music scene from especially the Manchester scene, indie and alternative music, electronica and folk rock. I could go on and on about this!
Okay, okay … do I have to pick one? The band would be James and the song would be Sit Down. So many good nights throughout my university life included this anthemic song. A whole disco full of revellers sitting down on the dance floor in empathy (and spilled drinks!). As an acoustic song it’s haunting and emotional. I even sang it to my children as I rocked them to sleep in my arms. If you haven’t listed to James for a while (or ever), go and do so, their recent albums have also been stellar and are well recommended and they have some amazing concerts you can watch on YouTube.

 

 

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Insight with Bryan Rossi

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Bryan Rossi is the General Manager of Carl Zeiss Vision Canada since July 2017.

A 15+ year industry veteran in the United States.

Bryan shares what is exciting him in the eye care industry,

and what he likes to do to unwind.

 

Bryan Rossi

General Manager Carl Zeiss Vision Canada

BSBA Finance, Ohio State University 1996

 

How did you get into the Eye Care business?

I was moving up in my career but becoming complacent within the financial industry. I vividly remember looking at Monster.com, sorting through 250 jobs and found one that sounded very interesting at Sola (now ZEISS). I received a call a few weeks later and the process began. About three months later I was hired as the first Regional Manger selling directly to the ECP. The people that hired me are still with the company today. We all have advanced our careers and continue to work on projects together from time to time.

What is currently the most exciting thing in your field that’s helping practitioners and patients?

The advancement of the optical lens and coatings. Backside freeform delivers better optics for the patients and creates an ease of use for the ECPs. We can deliver exceptional vision across a wide range of materials, which was more difficult with traditional atoric surfacing. The coatings have become extremely durable over the entire life of the lens and now have Blue Light protection as an option. These advancements are delivering better visual acuity and contributing to the overall health of the eye.

What business books would you recommend ECPs read?

Two books that are staples in my library are Good to Great by James C. Collins and Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim. Both books have some solid principles and concepts on creating a productive work environment and using out of the box thinking. The business case on Yellow Tail® in Blue Ocean Strategy is quite a read.

Favourite pastime/hobby?

I enjoy many things, but golf is probably my favourite these days. It allows you to be outside enjoying the weather and can really tell you a lot about your patience. I’m looking forward to playing some of the great courses here in Canada.

Favourite Food?

I’m a little bit of a foodie and try to experience the local cuisine when I travel. I must admit, I haven’t had poutine yet. Every time I ask about it, people tell me it’s late-night food. I’m sure I’ll try it soon.

 

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