This is a sponsored post from BAILEY NELSON. 
At Bailey Nelson, it’s our mission to work with innovative and caring optometrists who ensure all patients enjoy a friendly, stress-free experience worth remembering.

We’re looking for passionate individuals who are highly invested in making a difference for their patients.
Is that you?

We make it easy to run your practice.
• A fully equipped exam room plus pretest equipment
• Online booking and recall systems
• EMR system
• Support staff for reception & pre-testing
• Onboarding, support and training
• Tools to optimize traffic and expand your clinic  

Eyecare the way it should be
Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand led by an incredible team with boutiques in Australia, London, Canada and New Zealand. Buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one.

We start with a process that’s clever and honest. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right.

Sound like a fit?
If this sounds like the perfect fit, we would love to hear from you!

Laurie Lesser, O.D.
Eyecare Director, Canada/UK
Phone: +1.236 412-9911, 954 401-2476

Click here to find more detailed information. 


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Bailey Nelson (BN), the Australia-based optical upstart (2012) has set their focus on expanding presence in the Canadian market, according to an interview with Nick Perry, co-founder and managing director of North American business.

The chain plans to grow to “50 stores over the next few years”, Perry disclosed in an interview with  Strategy C-Suite. In 2014 the company opened its first Canadian stores under a licensing agreement, but made the decision to close them three years later.

The company re-entered the market later that year (2017)  as fully corporate owned stores in 17 locations with plans for an additional 3 stores before end of June. Seven stores are in the lower mainland of BC, 5 in Alberta and 4 in Ontario.

Every Bailey Nelson store to have an OptometristThe new locations will be in Victoria, Toronto and London Ontario. The Canadian market presents some challenges compared to Bailey Nelson’s sun-blessed (or cursed) Australian home-base. The chain has strength in the sunwear market and benefits from the Australian government’ generous coverage of eye examinations, which serves to reduce the purchase cycle.

According to Perry the company will need to overcome these obstacles by working with North American eyewear designers and focus on consumer education. “One of the opportunities for us is to educate our consumers on how important regular eye health assessments are in terms of your overall well-being and that they should engage with us on a professional and more regular basis”, said Perry.

On the chain’s strategy, Perry indicated they will:

  1. Focus on Optometry – have an OD in every store
  2. Build engaged and staff that are passionate about vision
  3. Deliver quality differentiating product

Bailey Nelson is seeking Optometric leasehold partners in many cities across Canada.
Click here to find more detailed information. 

View full article on Perry’s discussion with Strategy C-Suite. 



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