A Canadian-made success story is making waves on both sides of the border.
OTTO, a Canadian e-commerce and patient relationship platform designed specifically for eye care professionals, continues to grow its footprint in the U.S. market through a new integration with e-dr. (New Era). The partnership makes contact lens fulfillment even more seamless for independent practices — and signals another milestone for the Canadian company’s rapid North American expansion.
Founded in 2020 by Alex McIntosh, OTTO was created to help optometrists and optical retailers simplify their retail operations, modernize patient engagement, and recapture between-exam sales.
Today, more than 700 clinics across North America use the platform to automate ordering, manage fulfillment, and stay connected to patients through digital tools built for the profession.
“Our goal has always been to simplify the lives of eye care providers,” says McIntosh. “We’re proud that a Canadian-built solution is helping practices everywhere deliver a better, more modern patient experience.”
Free Platform Access Until May 2026
To mark its continued growth, OTTO is offering free access to the full platform until May 2026 — with no setup fees, no contracts, and no obligation to continue.
The offer is available to both Canadian and U.S. clinics, giving practices the opportunity to experience the benefits of OTTO’s integrated e-commerce system at no cost.
Through the platform, clinics can:
- Process contact lens orders directly with leading suppliers
- Retain existing pricing, discounts, and rebate structures
- Automate refill reminders and subscription renewals
- Capture reorders through personalized order links
- Provide instant lens quotes and annual-supply incentives
A Growing Canadian Innovation Story
OTTO’s growing list of supplier integrations — including ABB, OOGP, FAIT, Johnson & Johnson, CooperVision, Bausch + Lomb, Eye Drop Shop, and now e-dr. (New Era) — positions it as one of the most connected digital retail platforms in eye care.
Clinics interested in exploring the platform can learn more or book a demo at ottooptics.io.
