Specsavers Canada and Loblaw Companies Limited have announced a significant retail transition that will see 111 existing Theodore & Pringle optical locations rebranded as Specsavers.
The initiative will begin rolling out in September 2025 and take place within Loblaws, Real Canadian Superstore, and Zehrs grocery stores across Canada.
Strategic Transition Aims to Enhance Eye Care Access
The move reflects a strategic collaboration between the two companies, designed to maintain continuity of care for existing patients while introducing Specsavers’ clinical model and technology infrastructure. Each location will be equipped with Optical Coherence Tomography (OCT) to support early detection of sight-threatening conditions.
New Presence in Five Provinces and One Territory
In addition to reinforcing Specsavers’ presence in Ontario, British Columbia, Alberta, and Manitoba, the agreement extends the brand’s reach into New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, and Saskatchewan, as well as the Yukon.
The rebranded clinics will continue to offer comprehensive eye exams, prescription eyewear, contact lenses, and diagnostic services, delivered by optometrists and opticians.
Statements from Leadership
“This transition represents a pivotal moment for eye care accessibility in Canada,” said Bill Moir, Managing Director of Specsavers Canada. “By opening 111 new locations within trusted Loblaw locations, we’re fundamentally improving how Canadians access the eye care they deserve.”
Irene Doody, Head of Optical at Loblaw Companies Limited, added: “Specsavers’ reputation for accessible eye care aligns perfectly with our purpose — to help Canadians live life well. This partnership ensures a seamless experience for our optical customers.”
Theodore & Pringle Brand to Be Retired
The existing Theodore & Pringle brand will be phased out as locations are converted over the coming months. The transition is expected to be smooth for patients and customers, with no disruption in service.
View the full Specsavers press release.
