At IRIS, professionalism drives every aspect of care—from expert eye exams to personalized service and Apogée custom ...
The Rural Advantage: Lessons from Dr. Amal Ahmed on Future Focus
Future Focus talks with Dr. Amal Ahmed on how rural optometry accelerates ownership, deepens patient relationships, and ...
Innovation at IRIS: A Vision Focused on the Future
Discover how IRIS is redefining vision care with AI-powered eye exams, precision electronic medical records, and ...
Built to Last: A Clinic That Chose Clarity over Scale
Discover how Dr. Kerry Salsberg’s Eyes on Sheppard clinic thrives by focusing on patient care, strong systems, and ...
📈 What Patients Are Really Asking Online About Contact Lenses—And Why It Matters for Your Practice
New insights from the Contact Lens Institute reveal key digital behaviours that can help eye care professionals improve ...
Vision Care Insurance in North America: Fact, Fiction, Risk and Opportunity
As insurers eye new models inspired by the U.S., Canadian optometrists face a pivotal choice: lead the change or risk ...
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