Iris sponsored post image. Woman selecting a frame.

At IRIS, professionalism is a promise.
Every member of our team—whether optometrist, optician, or advisor—shares a deep commitment to quality and excellence. We believe that our patients’ trust is earned through the passion we bring to our work, along with honesty and respect.

This is why every visit to IRIS is guided by meticulous attention to detail, genuine listening, and a sincere desire to provide the experience of better vision. Professionalism also means recognizing that every pair of eyes is unique. We don’t simply sell eyewear—we support people.

Our approach is rooted in a thorough understanding of each client’s visual needs, lifestyle, and aesthetic expectations. Every recommendation is thoughtful, personalized, and supported by the expertise of passionate professionals.

Quality as a Signature

At IRIS, the quality of our care and service leaves nothing to chance. Our professionals practice according to the highest industry standards and provide rigorous follow-up at every stage of the visual journey.

From comprehensive eye exams to precise frame adjustments, every action is performed with care. We use advanced diagnostic instruments to ensure the early detection of visual and ocular conditions. Our mission is simple: to offer high-quality products and services in the field of eye care.

Every lens, every frame, and every treatment is selected based on strict criteria of performance, durability, and comfort. Because every patient’s eyes deserve the very best, IRIS partners with leading manufacturers and develops exclusive technologies that redefine vision standards in Canada.

Apogée Lenses: Precision Reinvented

A product of IRIS expertise and innovation, Apogée lenses represent the highest standard in customized vision.

They are designed using advanced technologies that enhance clarity, precision, and sharpness in all conditions. Each Apogée lens is tailored to the unique physiology, visual habits, and environment of every client.

Thanks to an ultra-precise manufacturing process, Apogée lenses deliver a smooth, natural visual experience. They reduce optical aberrations, improve contrast, and provide comfortable vision from morning to night.

It’s the perfect solution for those seeking vision without compromise. Apogée lenses are also backed by the IRIS unconditional guarantee—a testament to our complete confidence in their performance and durability. Choosing Apogée means choosing optimal optical quality and personalized comfort.

Personalized Service

At IRIS, every client is welcomed as a guest. Our service is built on human connection above all else. We take the time to learn about their story, their activities, and their specific visual needs.

Our teams don’t simply offer a product—they create an experience.
From booking an appointment to receiving their new glasses, every step is designed to make their visit to IRIS pleasant and reassuring.


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Jade Bodzasy The A+ Method for Connecting with Kids in Clinic- feature image child trying on glasses

When a child walks into your optometry clinic, they’re not just bringing their eyes, they’re bringing their emotions, too.

Whether it’s nervousness about the eye exam, confusion about blurry vision, or even fear of getting glasses, kids are often navigating more than they can express. That’s why the three ‘A’s of Self-Awareness—Assess, Acknowledge, Adjust— are so powerful in pediatric eye care.

By using these steps intentionally, we help young patients better understand their emotions and feel supported through a positive, trust-building experience.

  1. Assess – Helping the Child Notice What They’re Feeling

Kids might not walk in saying, “I’m anxious about this exam,” but their bodies and behavior will often speak for them, fidgeting, clinging to a parent, or becoming uncharacteristically quiet.

As professionals, we can guide a child to assess their emotional state by asking simple, supportive questions:

  • “How are you feeling about today’s visit?”
  • “Have you been to an eye doctor before?”
  • “Anything you’re curious or unsure about?”

This invites them to check in with themselves, even if they don’t have all the words. Visual aids like emotion faces or a feelings chart can make this even easier, especially for younger children.

Example: A child says, “I feel a little weird about the machine that puffs air.”
You’ve just opened a door to self-awareness—and trust.

 

  1. Acknowledge – Validating Their Emotions Without Dismissing Them

Once a child expresses how they feel, the next step is helping them acknowledge it as valid.

This doesn’t mean fixing it or brushing past it with “You’ll be fine” it means naming it, accepting it, and letting them know it’s okay.

Try responses like:

  • “A lot of kids feel unsure about that part; it can be a bit surprising.”
  • “It makes sense you feel nervous, new things can feel a little strange at first.”

When we acknowledge a child’s emotions, they feel understood instead of rushed. This helps them settle, feel safer, and become more receptive to what’s next.

Example: A child who’s hesitant to try on glasses says, “I don’t want to look weird.”
You respond, “That makes total sense. Sometimes changes take a bit to get used to, but you might be surprised how cool you look.”

 

  1. Adjust – Guiding a New Response with Confidence and Support

Now comes the moment to help the child adjust, not by forcing them to “get over it,” but by gently guiding them toward a new emotional response or mindset.

This could look like:

  • Giving them agency “Would you like to try this frame or this one first?”
  • Reframing the situation “These lenses will help everything feel easier at school.”
  • Practicing a calming strategy together before a test, like deep breath before the air puff.

Example: A child who’s still unsure about getting glasses is offered a mirror and frame options that match their favorite colour.
You say, “Let’s find a pair that feels just right for you. Something that shows off who you are.”

They feel seen. They feel empowered. That’s emotional intelligence in action.

 

Why It Matters in Eye Care

When we apply Assess, Acknowledge, and Adjust with our young patients, we’re not just making the appointment smoother, we’re building:

  • Confidence in unfamiliar situations
  • Positive associations with health care
  • A sense of agency in their choices
  • Emotional trust in us as professionals

And that trust doesn’t just make today easier. It impacts how they approach their health, their self-esteem, and even their learning for years to come.

Let’s use the ‘A’s of self-awareness to make every visit one where they feel not only cared for—but understood.

 

 

Jade Bodzasy

Jade Bodzasy

Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc., is a dedicated Coach and Consultant for Optometric Practices. Her extensive background includes over 20,000 hours of expertise focused on customer relations, work structure refinement, training method development, and fostering improved work culture within Optometric practices.

Certified in Rational Emotive Behavior Techniques (REBT), Jade possesses a unique skillset that empowers individuals to gain profound insights into the origins of their behaviors, as well as those of others. Leveraging her certification, she equips optometry practices with invaluable resources and expert guidance to establish and sustain a positive, healthful, and productive work environment.


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Robert Dalton is the Executive Director of the Opticians Association of Canada (OAC)

He hails from Newfoundland and splits his time between the Winnipeg HQ of the OAC
and his home in Nova Scotia.

Robert is an optician with 20+ years of experience.

Robert Dalton

Executive Direct of Opticians Association of Canada

 

Why did you choose your field?

In 1988, at the age of 19, I arrived in Halifax fresh from Newfoundland. It was there that I met a gentleman by the name of William Butler. I had been referred to his shop by Employment services. I had physics as a background and the only other requirement was a license. I gladly proclaimed that I had a license. It was not until later in an interview with Bill that he asked to see it. I proudly produced my NL drivers license – he laughed so hard he almost fell out of his chair. The look on his face was priceless. From there we struck up a friendship – well, really a mentorship. He really taught me everything I know about optics. He also set me on my journey to become involved in the Association world.

What changes do you see in eye care coming down the pipe?

I think we are going to see scope of practice changes – Optometry will move into diagnoses and treatment of eye disease and conditions, while opticians will have their skill sets used in a broader fashion. Refraction services will be based in technology. Opticians can very easily harness that technology. That said, remember the patient wants convenience. They don’t want many appointments – they want one. I see opticians refracting in all sorts of clinical settings. Collaborative care is where we will need to focus for the future – if we want to be part of it.

What is your definition of success or what habits make you a successful person?

I have always benchmarked my success by the expectations of those to whom I serve. In this case I serve two different sets of stakeholders. The members of the Opticians Association of Canada are my professional benchmark. It is by the grace of those opticians who choose to join the OAC that I am able to do work towards meeting the mandate of the OAC. All this to say, sometimes I have found myself in a position where I am advocating members concerns, positions and/or thoughts which may be contrary to industry or government regulatory initiatives. In these cases I try to remind myself that I am not in this role to be popular to all. My responsibility resides with the membership of the OAC first.

I do need to address the second benchmark in my life as a measurement of my idea of success and that is of course my family. I have a beautiful and best friend for my wife who is always in my corner and I have no doubt that she will attest that that can be difficult at times. I also have two fantastic kids that are proud of their dad.

Which ECP speakers/leaders do you admire?

I have to mention Bruce Miles – his leadership was strong, when he spoke people listened, his mind was so very creative, his pathway was true north and yet he still maintained a big heart. Lorne Kashin – an amazing Optician – a fantastic leader and a great resource to opticians in terms of advice. He is always available to support others. A very thoughtful man.

Isabelle Trembley – A very powerful woman who supports others in their endeavours. She is a genius in terms of brand awareness. She is so welcoming and friendly to newcomers in our industry. Elain Grisdale, a very strong leader and international speaker working with the Association of British Dispensing Opticians. Her tireless work and speaking engagements mean I have to give her respect for all she does. Lisa Bannerman at the College of Opticians of British Columbia. She is a deep thinker who is progressively leading the regulatory changing landscape in Canada.

What was your latest indulgence?

I bought a 2004 Road King Harley with stage two upgrades on the engine. I bought it with because my old bike broke down and we were all leaving on a 2 week bike trip in two days. I have not ever missed a ride. It is new to me and l really enjoy it.

What is the best possible future discovery in any field?

Easy, hands down: teleportation. I can’t wait to get off planes!


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