NextGenOD podcast

In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht chat with Dr. Amal Ahmed, owner of Beaumont Eye Clinic, about her inspiring journey from associate to practice owner in a thriving rural community. From purchasing a 30-year-old practice in Beaumont, Alberta, to transforming it into a dry eye specialty hub, Dr. Ahmed shares practical tips for navigating practice acquisition and building trust in a small town. This lively discussion is packed with advice for students and new grads eyeing rural optometry or independent practice.

Episode Highlights:

  • Rainy Days, Big Dreams: Amrit and Alexa kick off with a fun chat about Alberta’s weather, setting the stage for Dr. Ahmed’s story of leaving Edmonton’s saturated market for Beaumont’s tight-knit community.
  • From UK to Rural Roots: Dr. Ahmed recounts her optometry training in the UK, her return to a competitive job market, and the serendipitous opportunity to buy a retiring OD’s practice.
  • Seizing the Moment: Learn how Dr. Ahmed turned a dated, 700-square-foot clinic into a modern practice with a three-week renovation, leveraging 30 years of patient records for instant trust.
  • Smooth Transitions: Discover the value of a year-long handover with the retiring OD, ensuring patient loyalty through personal introductions and shared values.
  • Rural Rewards: Explore the perks of rural practice—community support, multi-generational families, and collaboration with local MDs and pharmacists boosting medical eyecare demand.
  • Dry Eye Done Right: Dr. Ahmed shares her strategic approach to introducing dry eye services, from building trust to creating a waitlist for IPL treatments with a 75% conversion rate.
  • Growth Without Limits: Hear how word-of-mouth fueled a 4-5x growth in three years, leading to a new, larger location in a converted house—a unique rural opportunity.
  • Advice for New Grads: Start saving early, ask tough questions about ownership timelines, and build relationships with retiring ODs to unlock practice-buying opportunities.

Listen now to uncover how rural optometry, smart planning, and community investment can launch a rewarding career, whether you’re a student dreaming of ownership or a new grad exploring your path!

Special Guest:

Amal Ahmed, OD, owns Beaumont Eye Clinic in Beaumont, Alberta, a small city south of Edmonton. Trained in the UK and with 17 years in optometry, she purchased a 30-year-old practice in 2022, modernizing it with a focus on dry eye care. Passionate about rural practice, Dr. Ahmed is expanding to a new location and mentoring students to embrace independent optometry. To connect with Dr. Amal Ahmed for questions about rural practice or ownership, contact her via Instagram at @beaumon.eye.clinic or through Beaumont Eye Clinic’s website, beaumonteyeclinic.com.

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

OSI Group

Future Focus is proudly sponsored by OSI Group—an organization dedicated to helping independent optometrists thrive. Acting as your behind-the-scenes partner, OSI Group provides mentorship, education, enhanced buying power, and opportunities to connect with industry experts and peers. With a nationwide community and innovative initiatives, it equips you with the tools and confidence to stay competitive while maintaining autonomy and prioritizing patient care. Learn how OSI can support your success at www.opto.com.


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NextGenOD podcast

In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht sit down with Dr. Kerry Salsberg to explore the art of creating unforgettable patient experiences in optometry. As a second-generation optometrist and owner of the renowned Eyes on Sheppard, Dr. Salsberg shares his 30-year journey from a small wartime house practice to a 10,000-square-foot clinic with nine doctors and 40 staff. This candid conversation dives into building trust, embracing technology like EMR systems, and staying ahead in a rapidly evolving profession.

Episode Highlights:

  • Sunny Sundays and Family Ties: Amrit and Alexa kick off with a warm chat about Dr. Salsberg’s busy Sunday hosting a Seder, setting the stage for his heartfelt insights as a second-generation OD.
  • From Grade One to Optometry Greatness: Dr. Salsberg reflects on his lifelong calling to follow his father’s footsteps, inspired by patient stories and the “sizzle” of private practice.
  • Dreaming Big in Private Practice: Practical advice for new grads considering ownership—create a 2, 5, and 10-year plan, invest in your practice, and take calculated risks for big rewards.
  • Mastering the Patient Experience: Learn how to connect authentically by listening, leaning in, and personalizing care, turning routine exams into meaningful interactions.
  • Balancing Time and Trust: Dr. Salsberg shares strategies for new grads in high-volume settings to advocate for longer exam times, plus insights from COVID-era shifts that boosted revenue per patient.
  • EMR Evolution: Discover why Dr. Salsberg transitioned from paper charts to Optisys, streamlining backend tasks to free up time for front-facing patient connections.
  • Data-Driven Success: How daily KPI tracking (e.g., revenue per patient, no-show rates) and OSI’s business coaching help optimize clinic performance and patient outcomes.
  • The Future of Optometry: Dr. Salsberg’s vision for AI-driven virtual scribes, integrated diagnostics, and VoIP phone systems to enhance efficiency and patient care.

Listen now to uncover how passion, technology, and authentic connections can shape a thriving optometry career, whether you’re a student, new grad, or practice owner!

Special Guest:

Kerry Salsberg, OD, practices in Toronto, Ontario, where he owns Eyes on Sheppard, a state-of-the-art private practice with nine doctors and 40 staff. A 1994 University of Waterloo graduate, Dr. Salsberg is a second-generation optometrist who expanded his father’s practice into a leading eyecare destination. Passionate about mentorship, he loves guiding young ODs to realize their potential through innovative patient care and practice management. To connect with Dr. Kerry Salsberg for questions or mentorship, email him at eyeker@gmail.com.

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

OSI Group

Future Focus is proudly sponsored by OSI Group—an organization dedicated to helping independent optometrists thrive. Acting as your behind-the-scenes partner, OSI Group provides mentorship, education, enhanced buying power, and opportunities to connect with industry experts and peers. With a nationwide community and innovative initiatives, it equips you with the tools and confidence to stay competitive while maintaining autonomy and prioritizing patient care. Learn how OSI can support your success at www.opto.com.


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NextGenOD podcast

In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht welcome Dr. Harbir Sian to discuss the power of digital marketing and branding in optometry. From humble beginnings with a blog to owning multiple clinics and hosting the 2020 Podcast, Dr. Sian shares his journey of building and leveraging an online presence for practice success. This engaging conversation explores the evolution of social media, the integration of AI tools, and the timeless value of trust and community connection in growing a practice.

Episode Highlights:

  • From Blog to Broadcast: Dr. Sian recounts how a reaction to BC’s eye care deregulation in 2010 sparked his first blog, leading to a media presence that includes YouTube, TV appearances, and the 2020 Podcast.
  • Building Trust Online: Discover how consistent, authentic content—whether blogs, social media posts, or videos—creates trust with patients, even when they don’t admit to finding you online.
  • AI in Optometry: Dr. Sian explores emerging AI tools, like call transcription for tracking patient interactions, and how he uses ChatGPT for content creation, while balancing automation with the human touch.
  • Old School Meets New School: Learn why traditional strategies like community events and personal networking still matter, complementing digital efforts to drive patient engagement.
  • Mastering Google Reviews: Dr. Sian shares practical tips for managing online reviews—responding to every one, using EMR tools for automated requests, and boosting SEO with thoughtful replies.
  • Hidden Gems in Your EMR: A pro tip for students and practice owners alike—tap into your existing tools (like Optosys) to segment patients and market specialties like Ortho-K directly to your base.

Listen now to uncover how digital marketing, smart tools, and authentic connection can elevate your optometry career, whether you’re a student, new grad, or practice owner!

Special Guest:

Harbir Sian, OD, practices in Vancouver, BC, where he co-owns multiple clinics with a focus on patient education and innovative care. A 2010 graduate of the New England College of Optometry (NECO), Dr. Sian has built a robust online presence over 15 years, from blogging to hosting the 2020 Podcast. Passionate about sharing knowledge, he blends digital marketing with community engagement to grow his practice and inspire the next generation of optometrists. To connect with Dr. Harbir Sian for questions about social media, marketing, or branding, email him at harbiersianod@gmail.com or follow him on Instagram at @harbiersian.od. Check out his podcast at the2020podcast.com or on your favorite podcast platform.

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

OSI Group

Future Focus is proudly sponsored by OSI Group—an organization dedicated to helping independent optometrists thrive. Acting as your behind-the-scenes partner, OSI Group provides mentorship, education, enhanced buying power, and opportunities to connect with industry experts and peers. With a nationwide community and innovative initiatives, it equips you with the tools and confidence to stay competitive while maintaining autonomy and prioritizing patient care. Learn how OSI can support your success at www.opto.com.


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NextGenOD podcast

In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht sit down with Dr. Hansel Huang to explore the intersection of mental health and optometry. From navigating the pressures of optometry school to building a fulfilling career, Dr. Huang shares his personal evolution—from a fear-driven practitioner to an authentic practice owner and mental health coach. This candid conversation dives into imposter syndrome, the power of self-awareness, and creating a harmonious work environment that supports well-being for both practitioners and their teams.

Episode Highlights:

    • The NBEO Score Debacle: Amrit and Alexa kick off with a discussion about recent changes to the NBEO board exams, including the shock of score revisions and their impact on students’ mental health.
    • From “Supposed To” to Self-Discovery: Dr. Huang reflects on his journey to optometry, driven initially by external expectations, and how he found his calling in vision therapy and coaching.
    • Overcoming Imposter Syndrome: Practical strategies for students and new grads to combat self-doubt, including knowing yourself and building a daily foundation for energy and authenticity.
    • Fear as a Motivator: How stress and fear can push growth when reframed, and why shifting from fear-based to love-based motivation creates lasting fulfillment.
    • Supporting Team Well-Being: Dr. Huang shares how he fosters harmony in his practice through vulnerability, team-building, and offering optional coaching—without forcing it on anyone.

Listen now to uncover how mental health shapes every aspect of an optometry career and gain actionable tips to thrive as an authentic practitioner!

Special Guest:

Hansel Huang, OD, practices in Windsor, Ontario, where he owns a private practice specializing in vision therapy. A Nova Southeastern University graduate, Dr. Huang has transformed his career by embracing mental health coaching, helping optometrists find harmony and authenticity in their professional and personal lives. Passionate about giving back, he offers one-on-one coaching (with a waitlist) and is exploring group coaching options. To connect with Dr. Hansel Huang for coaching inquiries or to learn more, email him at hhuang@eyecarefirst.com or visit his practice’s website at eyecarefirst.com.

Your Hosts:

  • Amrit Bilkhu, OD, FAAO, FOVDR
  • Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
  • Alexa Hecht, OD
  • Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

OSI Group

Future Focus is proudly sponsored by OSI Group—an organization dedicated to helping independent optometrists thrive. Acting as your behind-the-scenes partner, OSI Group provides mentorship, education, enhanced buying power, and opportunities to connect with industry experts and peers. With a nationwide community and innovative initiatives, it equips you with the tools and confidence to stay competitive while maintaining autonomy and prioritizing patient care. Learn how OSI can support your success at www.opto.com.


Sign up to the NextGEN OD Newsletter to get episode notifications and other updates from NextGEN OD Canada.


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