Independent optometry practice Archives - Eye Care Business Canada

Episode 07 – Building Your Brand | Digital Marketing and Trust in Optometry with Dr. Harbir Sian

In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht welcome Dr. Harbir Sian to discuss the power of digital marketing and branding in optometry. From humble beginnings with a blog to owning multiple clinics and hosting the 2020 Podcast, Dr. Sian shares his journey of building and leveraging an online presence for practice success. This engaging conversation explores the evolution of social media, the integration of AI tools, and the timeless value of trust and community connection in growing a practice.

Episode Highlights:

From Blog to Broadcast: Dr. Sian recounts how a reaction to BC’s eye care deregulation in 2010 sparked his first blog, leading to a media presence that includes YouTube, TV appearances, and the 2020 Podcast.
Building Trust Online: Discover how consistent, authentic content—whether blogs, social media posts, or videos—creates trust with patients, even when they don’t admit to finding you online.
AI in Optometry: Dr. Sian explores emerging AI tools, like call transcription for tracking patient interactions, and how he uses ChatGPT for content creation, while balancing automation with the human touch.
Old School Meets New School: Learn why traditional strategies like community events and personal networking still matter, complementing digital efforts to drive patient engagement.
Mastering Google Reviews: Dr. Sian shares practical tips for managing online reviews—responding to every one, using EMR tools for automated requests, and boosting SEO with thoughtful replies.
Hidden Gems in Your EMR: A pro tip for students and practice owners alike—tap into your existing tools (like Optosys) to segment patients and market specialties like Ortho-K directly to your base.

Listen now to uncover how digital marketing, smart tools, and authentic connection can elevate your optometry career, whether you’re a student, new grad, or practice owner!

Special Guest:

Harbir Sian, OD, practices in Vancouver, BC, where he co-owns multiple clinics with a focus on patient education and innovative care. A 2010 graduate of the New England College of Optometry (NECO), Dr. Sian has built a robust online presence over 15 years, from blogging to hosting the 2020 Podcast. Passionate about sharing knowledge, he blends digital marketing with community engagement to grow his practice and inspire the next generation of optometrists. To connect with Dr. Harbir Sian for questions about social media, marketing, or branding, email him at harbiersianod@gmail.com or follow him on Instagram at @harbiersian.od. Check out his podcast at the2020podcast.com or on your favorite podcast platform.

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

Future Focus is proudly sponsored by OSI Group—an organization dedicated to helping independent optometrists thrive. Acting as your behind-the-scenes partner, OSI Group provides mentorship, education, enhanced buying power, and opportunities to connect with industry experts and peers. With a nationwide community and innovative initiatives, it equips you with the tools and confidence to stay competitive while maintaining autonomy and prioritizing patient care. Learn how OSI can support your success at www.opto.com.

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Episode 06 – Mental Health in Optometry: Dr. Huang’s Journey to Authenticity and Coaching

Future Focus Podcast, NextGenOD

In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht sit down with Dr. Hansel Huang to explore the intersection of mental health and optometry. From navigating the pressures of optometry school to building a fulfilling career, Dr. Huang shares his personal evolution—from a fear-driven practitioner to an authentic practice owner and mental health coach. This candid conversation dives into imposter syndrome, the power of self-awareness, and creating a harmonious work environment that supports well-being for both practitioners and their teams.

Episode Highlights:

- The NBEO Score Debacle: Amrit and Alexa kick off with a discussion about recent changes to the NBEO board exams, including the shock of score revisions and their impact on students’ mental health.

- From “Supposed To” to Self-Discovery: Dr. Huang reflects on his journey to optometry, driven initially by external expectations, and how he found his calling in vision therapy and coaching.

- Overcoming Imposter Syndrome: Practical strategies for students and new grads to combat self-doubt, including knowing yourself and building a daily foundation for energy and authenticity.

- Fear as a Motivator: How stress and fear can push growth when reframed, and why shifting from fear-based to love-based motivation creates lasting fulfillment.

- Supporting Team Well-Being: Dr. Huang shares how he fosters harmony in his practice through vulnerability, team-building, and offering optional coaching—without forcing it on anyone.

Listen now to uncover how mental health shapes every aspect of an optometry career and gain actionable tips to thrive as an authentic practitioner!

Special Guest:

Hansel Huang, OD, practices in Windsor, Ontario, where he owns a private practice specializing in vision therapy. A Nova Southeastern University graduate, Dr. Huang has transformed his career by embracing mental health coaching, helping optometrists find harmony and authenticity in their professional and personal lives. Passionate about giving back, he offers one-on-one coaching (with a waitlist) and is exploring group coaching options. To connect with Dr. Hansel Huang for coaching inquiries or to learn more, email him at hhuang@eyecarefirst.com or visit his practice’s website at eyecarefirst.com.

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

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Episode 05 – From the Big City to Small-Town Success: Dr. Sandra Chiu’s Optometry Journey

Future Focus Podcast, NextGenOD

This episode, hosts Dr. Amrit Bilkhu and Alexa Hecht dive deep into the inspiring career journey of Dr. Sandra Chiu, who made the bold transition from corporate optometry to owning and expanding a private practice in a small-town setting. Dr. Chiu’s path offers invaluable insights into embracing change, tackling challenges, and finding professional fulfillment in unexpected places.

Episode Highlights:

Corporate to Private Practice: Dr. Chiu shares the pivotal moments that led her to leave a corporate optometry setting and invest in her own practice.
Navigating the Pandemic: How COVID-19 reshaped her career perspective and prompted her to make life-changing decisions.
Insights on Practice Ownership: From the steep learning curve of optical dispensing to managing staff turnover, Dr. Chiu discusses the highs and lows of becoming a practice owner.
Expansion Plans: Get the inside scoop on her upcoming practice renovations, rebranding, and the ambitious goal of managing two locations.
Advice for New Grads: Dr. Chiu offers practical tips for managing student loans, evaluating job opportunities, and keeping an open mind about rural optometry.

Listen now to gain valuable insights into whether an independent practice outside the big city could be the right path for your optometry career!

Special Guest:

Sandra Chiu, OD, is a NECO graduate and valedictorian of the class of 2014. She currently owns Lake Views Eyecare in Port Elgin, Ontario, where she continues to build a thriving private practice. A passionate mentor, Dr. Chiu actively supports students and new grads, sharing her wisdom and experience in practice ownership. For mentorship opportunities or to connect with Dr. Sandra Chiu, visit her practice’s Instagram: @lakeviewseyecare or email her at info@DrSandraChiu.com.

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

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Episode 04 – Navigating Residency with Dr. Jenny Lee

Future Focus Podcast, NextGenOD

Welcome to this insightful episode of Future Focus, The NextGEN OD, Canada Podcast, where we dive into the often-debated topic of navigating residency in optometry. This episode features a candid conversation with Dr. Jenny Lee, who recently completed a Pediatrics and Vision Therapy residency at the University of Waterloo. Together with your hosts, Dr. Amrit Bilkhu and Alexa Hecht, they explore the journey, challenges, and benefits of taking this specialized path.

Episode Highlights:

Why Choose a Residency: Jenny explains her motivation to pursue a residency and how it helped bridge the gap between academic learning and clinical expertise.
Evaluating Residency Programs: Tips on selecting the right program based on culture, mentorship, and career goal alignment.
Residency vs. Workforce: Jenny discusses the challenges and benefits of doing a residency compared to entering the workforce immediately after graduation.
Career Impact: Learn how her residency experience opened doors and shaped her career opportunities in private practice and pediatric vision therapy.
Advice for Aspiring Residents: Practical tips on preparing for interviews, networking, and making the most of the residency year.

Listen now to gain valuable insights into whether a residency could be the right path for your optometry career!

Special Guest:

Jenny Lee, OD, FAAO
Dr. Jenny Lee is a recent graduate of the University of Waterloo’s Pediatrics and Vision Therapy residency program. She earned her FAAO in 2023 and now practices in Vancouver, splitting her time between corporate optometry and a private vision therapy practice. She is passionate about helping students navigate their journey in optometry and welcomes questions via Instagram at @Dr.JennyLee.

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

Eye Recommend - Exclusive Sponsor Eye Recommend is a dynamic network of independent optometrists dedicated to providing personalized, comprehensive eye care. They offer outstanding career opportunities across various optometry specialties, along with signing bonuses, mentorship programs, and access to exclusive world-class events and education. With a vast network of experts and clinics nationwide, they empower optometry students and recent graduates to build successful and fulfilling careers.

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Episode 03 – Mentorship for OD Students with Dr. Ritesh Patel

Future Focus Podcast, NextGenOD

In this inspiring episode of the NextGEN OD Podcast, hosts Amrit and Alexa sit down with Dr. Ritesh Patel, a Toronto-based optometrist and industry leader, to discuss the transformative power of mentorship and the journey of building a private practice. With an impressive career that spans the U.S. and Canada, Dr. Patel brings invaluable insights for optometry students and new graduates alike.

Key Highlights:

The Importance of Mentorship: Dr. Patel emphasizes how mentorship accelerates professional growth by offering guidance, reducing common missteps, and providing a broader perspective on career development.
Qualities of a Great Mentor: Practical advice on identifying mentors who align with your values and goals, ensuring the relationship fosters confidence and empathy.
Private Practice Insights: Dr. Patel shares his journey of establishing his own practice, overcoming challenges, and creating a welcoming, patient-centered environment that reflects his personal vision.
Building Connections: Tips for students and young optometrists on how to seek out mentorship opportunities through networking at events and conferences.
The Role of Fun and Authenticity: From giving patients sour keys to playing eclectic music, Dr. Patel highlights the importance of creating a unique and enjoyable experience for both patients and practitioners.
Advice for Aspiring Practice Owners: Encouragement for new graduates to embrace imperfection, leverage mentorship, and take gradual steps toward building a successful private practice.

This episode is a must-listen for anyone navigating the path from optometry student to thriving professional. Tune in now on your favorite podcast platform to hear Dr. Patel’s full story and practical advice!

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

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Episode 02 – Landing the Right Optometry Job

Future Focus Podcast, NextGenOD

In the second episode of Future Focus: The NextGEN OD Canada Podcast, hosts Amrit and Alexa provide essential guidance for optometry students and new graduates navigating the job application and interview process. Drawing from their personal experiences, they share practical advice to help new optometrists make a lasting impression and secure the right opportunity.

Key Topics Covered:

The distinction between resumes and CVs, with tips on crafting a concise, visually appealing, and impactful resume
Techniques for showcasing unique clinical skills and making your personality shine through on paper
The importance of maintaining a professional LinkedIn profile and utilizing various job boards and association resources for career opportunities
Networking strategies, including how to engage with speakers, leverage professional events, and build valuable connections in the optometry field
Interview preparation tips: researching clinics, asking insightful questions, and understanding the art of negotiating contracts and compensation
The significance of following up with potential employers and assessing the overall fit of a job opportunity

Packed with actionable insights, this episode equips listeners with the confidence and tools needed to excel in their optometry career search. Don’t miss out on this practical guide to acing interviews and making the best career choices in optometry!

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

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Episode 01 – Navigating Optometry Practice Settings

Future Focus Podcast, NextGenOD

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Welcome to the inaugural episode of Future Focus: The NextGEN OD Canada Podcast. In this episode, our hosts engage in a compelling discussion about various optometry practice settings, including corporate, independent private practice and surgical settings. Our hosts delve deep into the differences in patient interactions, follow-up care, and the unique challenges faced in each of the optometry practice environments.

Independent Private Optometry Practice
Corporate Settings
Independent Contractor in Optical Retail Settings
Surgical Care Settings

Key Points Discussed:

Patient dynamics in the various settings and how they affect optometric practice
How surgical and hospital settings offer opportunities to engage with unique and complex cases, enhancing skills in ocular disease management.
How various settings present challenges that can affect control over your work schedule and work-life balance.
How to balance personal standards of care with business pressures in each setting

This conversation underscores the importance of understanding the advantages and challenges of different optometry practice settings for new optometrists, serving as a valuable resource for students and recent graduates navigating their early careers.

Your Hosts:

Amrit Bilkhu, OD, FAAO, FOVDR
Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
Alexa Hecht, OD
Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by Eye Recommend.

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Tag: Independent optometry practice

Episode 07 – Building Your Brand | Digital Marketing and Trust in Optometry with Dr. Harbir Sian

Episode 06 – Mental Health in Optometry: Dr. Huang’s Journey to Authenticity and Coaching

Episode 05 – From the Big City to Small-Town Success: Dr. Sandra Chiu’s Optometry Journey

Episode Highlights:

Episode 04 – Navigating Residency with Dr. Jenny Lee

Episode Highlights:

Episode 03 – Mentorship for OD Students with Dr. Ritesh Patel

Key Highlights:

Episode 02 – Landing the Right Optometry Job

Episode 01 – Navigating Optometry Practice Settings

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